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    TV & Film

    Shifting Focus with John Bunn

    Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you’re tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you’re in the right place.

    With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who’ve built something that lasts. If you’re ready to shift your focus and grow your wedding business with intention, this show is for you.

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    Latest Episodes:
    399. Simple Ways to Improve Your Website Mar 24, 2025
    Show notes

    Websites are a topic that we come back to regularly. Why? Because they matter... a lot. In a world where Instagram seems to be 'king' your website is what is going to make you look like a legitimate business.

    Nick is currently going through and making changes to his website, and in this week's episode he wanted to share a few tips that he has top of mind while going through an making improvements to his site.


    398. 4 Ingredients for Booking 10k+ Clients Mar 17, 2025
    Show notes

    Are you wanting to charge 5k for your weddings? 10k? In this week's episode John breaks it down for you on his 4 key ingredients for booking 10k weddings. This might be some of the best free content we have ever put out there before. When it comes down to it, you have to be working on these 4 things if you want your business to be pushing into the top markets in your area. Grab a notepad, and dig into this week's episode all about booking $10k+ clients.


    397. Using Instagram to Grow You Business with Carly Morris Mar 10, 2025
    Show notes

    In today's episode John sits down with Carly Morris of Clicked by Carly. She has really leaned into Instagram and TikTok and grown her business to well over 6 figures. John and Carly spend a lot of time talking about getting videos to go viral, but more importantly how to get people to inquire with you.


    396. 10 Mistakes You Are Making with Your Discovery Calls Mar 03, 2025
    Show notes

    Most Wedding Filmmakers are unintentionally messing up their Discovery Calls. Today, John is breaking down 10 mistakes he sees that wedding filmmakers constantly are making. If you are one who struggles on your sales calls, this episode is for you. John is digging deep into ways you can make improvements today on your calls.


    395. How To Move Forward When You Feel Stuck in Your Business Feb 24, 2025
    Show notes

    Recently, Nick watch the movie 'Here' that stars Tom Hanks and Robin Wright. A big takeaway from the movie Nick had was that fear of the unknown can stop you from moving forward. In today's episode Nick shares a few ways that he is currently moving from 'here' and how to get to 'there' where he wants to go in his business.


    394. 6 Things You Are Getting Wrong with Your Proposals Feb 17, 2025
    Show notes

    In today's episode, John is breaking down 6 things you are getting wrong in your proposals. We know that selling weddings can be hard (especially in 2025). But John has seen his booking percentage go from 16% in 2024, to 36% in 2025. How is he doing this? Well, a lot of things are happening. But one of the main things is understanding how to send out proposals that will get you a 'yes' from your dream client. So tune in this week to this brand new episode, and learn what you should be considering with your proposals.

    Check out our outsourcing partners: https://howtofilmweddings.com/outsourcing


    393. My 2025 Instagram Strategy - How I have booked $100k+ in 2025 with Instagram Feb 10, 2025
    Show notes

    It today's episode, John breaks down his 2025 instagram strategy that has recently booked him 15+ events, plus over $150k in bookings. Things have changed in the market, and if you're not using Instagram to build your brand, we strongly recommend you listen to this episode. John holds nothing back in this episode and digs deep into his actual strategy, his analytics, and his mindset for Instagram in 2025.


    392. Taking the Risk with Hustis Film Co Feb 04, 2025
    Show notes

    In today's episode, John interviews Kyle Hustis from Hustis Film Co about how he has taken big risks, and they have paid off in business and creatively. We dive into his story of how he went from working full-time as a nurse, to developing a brand that is now one of the top filmmakers in the Phoenix Arizona area. His vibe is fresh, his hair is even better. He slid into our DMs and it worked, he's now on the podcast. You don't want to miss this one, we promise.

    Check out his work here: https://hustisfilmco.com/ Follow him on IG here: https://www.instagram.com/kylehustis/

    Thanks to today's sponsors VidFlow: https://howtofilmweddings.com/vidflow MusicBed: https://howtofilmweddings.com/musicbed


    391. The All New Mastermind by How To Film Weddings Jan 27, 2025
    Show notes

    Applications are open for Mastermind: https://howtofilmweddings.com/mastermind

    Mastermind 2025 is here. And it is ALL NEW. In this week's episode we dive into what we've learned in our first 4 years of doing mastermind, and how we are changing things up to serve our audience even better. We have completely changed the program, and can't wait to share with you what is new. We know that 2024 was a dumpster fire for so many of you, and think that Mastermind might be the perfect fit to get you out of any ruts you might be in.

    Check out our Mastermind program here: https://howtofilmweddings.com/mastermind


    390. LIVE from the Mastermind Retreat w/Matt Johnson, Films by Stanton, Multiply Sound and More Jan 21, 2025
    Show notes

    We open enrollment for Mastermind 2025 on January 27th. Join the waitlist to be notified when we go live: https://howtofilmweddings.com/mastermind

    We just got back from our mastermind retreat and it was an incredible experience! If you'd like to see some highlights make sure you head to our instagram account (https://instagram.com/howtofilmweddings). One thing we did this year was have a panel discussion with our guest speakers to answer our student's questions.

    The panel included John, Nick, Matt Johnson, Films by Stanton, Multiply Sound, The Creative Cabana and Kennidy Nicole Films.

    We discuss working with clients, retirement, passion and how age doesn't matter. Enjoy this little glimpse into what it's like to be a part of mastermind.

    Nick's Arizona Ambience: https://youtu.be/PS0189ESsEU?si=8JJ12ZBI3jnpHh8W


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