Shifting Focus with John Bunn

Latest Episodes:

419. When Art Meets Business with Miles Witt Boyer Aug 11, 2025

Show notes

You can be a successful artist and a successful business owner In this episode of *Shifting Focus*, I sit down with Arkansas-based photographer Myles Witt Boyer for a candid conversation about the balance between art and business, and how to succeed in both.

Whether you're a photographer, videographer, or any creative entrepreneur, this episode will give you practical tips on building a profitable business without losing your passion for the craft. What started as a quick chat turned into a deep dive into: Finding the balance between creativity and profitability, Mindset shifts that lead to long-term success, How to build a sustainable photography or creative business, Lessons from years in the wedding and portrait industry. If you've ever felt torn between creating beautiful work and making a living from it, this episode will show you how art and business can work together.

Waitlist for Miles' Education: https://mileswittboyer.myflodesk.com/photocowaitlist

Miles' Podcast: https://podcasts.apple.com/us/podcast/photographic-collective-podcast-with-miles-witt-boyer/id1586170715

Miles' Imagen.AI profile:

https://account.imagen-ai.com/bundle/miles-witt-boyer-iconic?ref=mileswittboyer&utm_source=ambassador&utm_medium=partner&utm_campaign=2025&utm_content=profile

📌 Chapters:

00:00 Intro

00:35 Art vs. Business

15:20 Building a Sustainable Creative Career

32:10 Mindset Shifts for Long-Term Success

Sponsors and Affiliates:

⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bit.ly/4org7pP - $100 off the first project of $400, promo code JOHNBUNN100

⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn

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⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E

⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months)

⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN

⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial

⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off

⭐️ Gamut - Color Presets and LUTs: https://bit.ly/3HltJCj

⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off

Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866

418. Shifting Focus: A New Beginning Aug 04, 2025

Show notes

After wrapping up 7 incredible years and over 400 episodes of How to Film Weddings, it's time to start something new. In this episode, I'm sharing why I made the shift, what this new show is all about, and how changing your focus can completely change your business I break down the meaning behind the name Shifting Focus, why most creatives are stuck (hint: it's not a talent issue), and how getting clear on what actually matters is the real game-changer If you've been feeling overwhelmed, distracted, or unsure of your next step, this episode is for you. Let's talk about clarity, momentum, and building a business that works for your life, not the other way around

417. Saying Goodbye to How To Film Weddings Jul 28, 2025

Show notes

After 7 years, 400+ episodes, and an incredible community, we're saying goodbye to How To Film Weddings as you know it.

In this final episode together, we sit down to reflect on the journey—what we've learned, how the podcast has evolved, and the impact it's had on both of our lives and businesses. We also share what's next for each of us: where Nick is heading, and how John is launching a brand-new podcast and platform under Shifting Focus.

This episode is full of gratitude, memories, and clarity about what comes next. Whether you've been with us from episode one or just joined recently—thank you for being part of something truly special.

📸 Follow John on Instagram https://instagram.com/johnbunn_ 📸 Follow Nick on Instagram https://instagram.com/iam.nickmiller

416. Are You Selling a Service—or an Experience? Jul 21, 2025

Show notes

Here's the truth: no one's hiring you just for the thing you do. They're hiring you for how you make them feel—from the first DM to the final delivery.

In today's episode, I'm unpacking what it really means to sell an experience, not just a service. I'll share a story from a recent wedding in Highlands, North Carolina that reminded me how powerful client experience truly is—and how it can make couples fall in love with your work before they ever see it.

If you're a wedding filmmaker, photographer, planner, or vendor of any kind, this episode will challenge you to rethink the way you position your business—from your first impression to five years after the wedding.

→ Connect with me: Website | Instagram

🎧 Big announcement coming next week—don't miss it.

415. Do The Thing Jul 14, 2025

Show notes

In today's podcast Nick sits down and encourages you to 'Do The Thing' whether that means doing something that you need to do in your business, OR focusing in on doing the thing that will give you real fulfillment and enjoyment in your life.

414. What Are You Actually Selling? Jul 07, 2025

Show notes

Spoiler alert: you're not just selling a video, a photo gallery, or a floral arrangement. You're selling peace of mind. You're selling trust. You're selling the confidence that your couple's day is going to feel how they've always imagined it.

In this episode, we're talking about the deeper transformation your clients are actually buying—and how to reframe your messaging, pricing, and brand experience around that. Whether you're a filmmaker, photographer, planner, or any creative in the wedding industry, this is the mindset shift that unlocks higher pricing, better clients, and stronger referrals.

→ Connect with me: https://www.johnbunnfilms.com https://instagram.com/johnbunnfilms on Instagram

413. What I Learned Shooting My First Photo + Video Wedding Jun 30, 2025

Show notes

Ever thought about offering both photo and video for weddings—but felt too intimidated to try it? In this episode, I'm breaking down exactly what happened when I took the leap and shot my first full wedding weekend as both the lead photographer and videographer. From what I charged and included, to gear choices, prep, team leadership, editing workflows, and the lessons I learned—this is a raw, honest look behind the scenes of expanding your creative skill set without burning out.

Whether you're a filmmaker curious about adding photography, or just someone who wants to learn from a big first step, this one's packed with real talk and practical insight.

→ Try Imagen AI (My Editing Software): https://imagen-ai.com?ref=johnbunn (Yes, I used it to help cull and edit over 1,500 images in a fraction of the time.)

→ Connect with me: Website | Instagram

412. Portfolio Over Perfection: How I Built a Six-Figure Look Before I Had the Clients Jun 23, 2025

Show notes

Building a portfolio that attracts your dream clients doesn't require perfection—it requires intention. In this episode, I'm sharing how I built a high-end photography portfolio before I had the bookings to match. From identifying my ideal buyer to curating my early content with precision, I'll walk you through how I reverse-engineered demand without faking it or waiting for permission. Whether you're a planner, videographer, photographer, or any wedding pro, this episode is your permission slip to start showing up like the business you want to become.

→ Connect with me: Website | Instagram

411. Why I Added Photography (And What It's Taught Me So Far) Jun 16, 2025

Show notes

Last year, I made a major move: I added photography to my wedding business after years of specializing in video. In this episode, I'm sharing why I made that transition, what it's done for my creativity, and how it's reshaped the way I think about my business.

I'll walk you through how I shot 25+ sessions for free, turned a couple of those into high-paying clients, and built a photography portfolio that's already booked over $10,000 in my first season. I'm also opening up about the challenges — like building timelines, learning flash, and what it really takes to step into a new lane.

If you've been feeling the pull to evolve or expand, this one's for you. This journey has opened my eyes to what's possible when you're willing to make a change.

📸 See more of my work at https://www.johnbunnfilms.com 📷 Follow an instagram at https://instram.com/johnbunnfilms

410. How to Build a Referral Machine (Without Asking for Referrals) Jun 09, 2025

Show notes

Want more word-of-mouth bookings without having to beg for referrals? In this episode, John breaks down how to build a referral engine that runs on trust, relationships, and being the kind of creative people want to talk about. Whether you're just getting started or trying to book higher-quality work, this framework will help you grow your business behind the scenes — without relying on ads or awkward asks.

🔗 More from John Bunn: Website: https://www.johnbunnfilms.com Instagram: https://www.instagram.com/johnbunnfilms Join the Instagram Growth Waitlist: https://johnbunn.myflodesk.com/instagram

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