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    Technology

    SEO 101

    SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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    Latest Episodes:
    Google Dance is Back? Meta Keywords Important Again Oct 02, 2012
    Show notes

    Google Dance is Back, and not the fun one..Meta Keywords Important Again … If you are a News site; Google confirms hidden value to Rel=Author; Manual action by Google might not have a big impact on your rankings; Google Analytics Adds Tag Manager Tools.
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    Recovering from Google Page Layout Algorithm; New Algo Update Focusing on Domains Sep 17, 2012
    Show notes

    70 Percent Did Not Recover From Googles Page Layout Algorithm; New Algo update focusing on Domains. Ross and John also answer listener questions on the less is more argument about title tag character count, social signals and social activity, and a question invloving a multi-million page dynamic website receiving duplicate content and
    warnings in Webmaster Tools because of queries.
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    The Current State of Linkbuilding with Garrett French Sep 10, 2012
    Show notes

    Talking about the Current State of Linkbuilding with Garrett French, the Founder at Citation Labs. We learn some tips, techniques and processes for effective link building campaigns. Also, learn about a video training course Garrett presents alongside link building expert Ken McGaffin that offers everything you need to know to get links that will bring traffic to your website.
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    The Future of Google Penguin and Panda Delivery Updates Aug 27, 2012
    Show notes

    The Future of Google Penguin and Panda Delivery Updates according to a recent SearchEngineLand article that says the anti-spam Penguin Update will have more jolts in the coming months. In contrast, updates to the Panda algorithm aimed at low-quality pages are now so minor as not to be noticed, when they roll out monthly.
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    Onsite SEO Best Practices with Ian Lurie Aug 20, 2012
    Show notes

    Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc.
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    Citation Placement; Scaling Inbound Marketing Aug 13, 2012
    Show notes

    Listeners questions Where To Get Citations For Local SEO and why Citations are so Important, and a follow up question to the quality site discussion on scaling inbound marketing when you have a ton of clients and youre the only source of content.
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    Google Responds to Unnatural Link Warnings; MozCon Recap Aug 06, 2012
    Show notes

    Ross and John discuss how Google Responds with a dont ignore but dont panic response the latest round of UnNatural Link Warnings; Ross recaps MozCon discussing why books are better than infographics, and why MozTrust is the most accurate metric at SEOmoz for determining site quality when considering linking.
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    Best Practices for Structured Social Sharing Jul 30, 2012
    Show notes

    Talking Best Practices for Structured Social Sharing with SEO Consultant and Founder of Yo! Yo! SEO Dana Lookadoo.
    She recently spoke at MozCon 2012 and shared 10 best practices for optimizing social sharing for Facebook, Google+, and Twitter by way of theStructured Social Sharing Formula.
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    What Makes a Quality Site? SERP Experience and SEO Keyword Ranking Perspective Jul 23, 2012
    Show notes

    Ross and John analyze a recent Stone Temple.com interview between Eric Enge and Google Engineer Matt Cutts about What Makes a Quality Site. They also answer listener questions on SERP experience and SEO keyword ranking perspective.
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    Local SEO: How to Get Your Business Found Jul 09, 2012
    Show notes

    Local SEO: How to Get Your Business Found, plus Ross answers listener questions on differences in terms of SEO or search engines from the US to Canada, product descriptions and duplicate content.
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