SEO 101

Latest Episodes:

SEO Benefit of Writing Pages Instead of Posts; Duplicate Pages, Content and Link Building Jan 28, 2013

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SEO Benefit of Writing Pages Instead of Posts, Skills from Traditional SEO Most Useful for your Search and Social Marketing, Duplicate Pages, Content and link building and more as Ross and John answer questions from the new SEO 101 Google Plus community.
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Facebook Graph Search; Optimizing your Website for Graph Social and Increased Weight of Bing Jan 21, 2013

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Ross and John discuss Facebook Graph Search plus Optimizing your Website for Graph Social and Increased Weight of Bing. The also discuss a listener comment on Google Shopping and Getting Scroogled.
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Irish Newspapers Charging for Links; People Still Fall for SEO Scams Jan 14, 2013

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Irish newspapers charge people to link to them and are chasing people who dont pay; Google says delete your Google+ Local page if you hide your address; Social is King on Smartphones, But Search is King on Tablets; Facebook launches “Nearby” for businesses. Competing with Google+ Local, Yelp and other location based social and search activities; Matt Cutts answers a question on What was the biggest surprise for you and your spam team in 2012? Answer: That people still fall for SEO scams.
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Options For Raven Tools and AHREF Dropping Ranking Report; Understanding Blog SEO; New SEO 101 Google+ Community Dec 17, 2012

Show notes

What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community.
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More on Authorship Markup; 302 Re-Directs and Homepage Impact Dec 03, 2012

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Ross and John talk more on Authorship Markup with a listener question on how Google+ Pages can be connected with the websites using the rel=publisher html markup. They also discuss a question on 302 re-direction and the homepage impact it can make on your site.
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Google Authorship: Rel or Individual; Infographics as Linkbait; Google Reporting AdWords Compliance Nov 26, 2012

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Regarding Google Authorship, Ross and John answer a listener question on if it is better for a company blog to all be under the same Rel Author or to use individual authors? They also answer questions about infographics as linkbait, plus how Google is reporting AdWords Compliance.
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Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance Nov 12, 2012

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Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance; China Blocks Google Search (is it temporary?); Links Are The Webs Building Blocks.
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Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings Nov 05, 2012

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Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings. Ross and John also answer listener questions on installing redirects, Craigslist regarding its negative impact or leveraging value plus John shares how SuperStorm Sandy affected his area of New Jersey.
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Former Google Search Quality Member Speaks Out Oct 22, 2012

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Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more.
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Chronicling the History of SEO is Dead; YouTube Estimate Minutes Watched Oct 15, 2012

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Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years; YouTube Estimate Minutes Watched as The YouTube Blog announces they have adjusted their ranking algorithm.
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