SEO 101

Latest Episodes:

Matt Cutts On What SEOs Can Expect From Google Coming Up May 13, 2013

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Matt Cutts tells us What SEOs Can Expect From Google Coming Up. Ross and John comment on the latest video that runs through Penguin, Advertorials, Spammy Queries, Sophisticated Link Analysis, Improvements on Hacked Sites, Authority Boost, Panda Sympathy and more.
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Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count May 06, 2013

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Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count. Plus, Ross and guest host Scott Van Achte discuss a listener question on main problems/pains in running an SEO business or being an SEO consultant.
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How Site Rankings Can Get Screwed by DDoS Attack Apr 22, 2013

Show notes

Would it be better to create a unique title for each article and then in the first paragraph reference that it is part 3 of 5 in the series and then provide links to each of the previous articles? When running websites for different interests and small businesses with different topics, is it better to use my name as the author for all of them, or set up a different profile for each site; How your site's Rankings can get screwed by a DDoS attack and how to protect against one.
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Facebook Home Sucks! Google and Bing Recommending HTML5? How Do You Explain SEO to a Teenager? Apr 08, 2013

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Facebook Home Sucks! eliminates Google Search on non-Facebook Home Partner Android phones; Both Google and Bing now recommend using HTML5 pushState to allow for SEO friendly crawlable AJAX; How do you explain SEO to a teenager? Better yet, to a business prospect who has no idea what you are talking about?
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Bing Showing Authorship; Google Improved Recording of Users and Method of Verification Mar 25, 2013

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Bing Showing Authorship! Does anyone really need more proof that authorship is a huge part of the future of rankings? Google has Improved Recording of Users and Method of Verification; How to get Googles index of your website into Excel.
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Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 Mar 18, 2013

Show notes

Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John discuss highlights from SMX West 2013 and answer a listener question on How To Optimize your Website With GZIP Compression.
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Traffic and Bounce Rate Preference; Shopping for Keyword Tools; Chronicling the History of SEO is Dead Mar 05, 2013

Show notes

Would it be better to have tons of traffic with a high bounce rate, or to have a lower bounce rate, but half the traffic? Plus, a question on shopping for keyword tools where the listener is seeking keyword suggestion, keyword traffic and competition and Keyword tracking. Finally, an ecore segment on Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years.
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Google Analytics Change History; Googleplex 120 Million Dollar Renovation; Google Busted With Its Own Paid Links Again Feb 25, 2013

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Understand Updates To Your Account With Change History...Google Analytics Change History Helps You Understand and Track Changes;Googleplex 120 million dollar futuristic renovation and expansion underway; Google Appears To Be Busted With Its Own Paid Links Again. Ross and John also answer listener question on optimizing with domain age, title tags and flash elements.
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Eric Schmitt on Google Authorshipl Google Looking to Stop Money Stream to Download Sites Feb 18, 2013

Show notes

Eric Schmitt Quoted in WSJ About Authorship, and that you can boost your rankings by using Google authorship, and that Google+ has been designed to be an identity verification network. Plus Google is Looking to Stop the Money Stream to Download Sites, Ross and guest Scott Van Achte have the details.
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Optimizing with SiteApps and Google Analytics; Decline In Google Image Search Traffic After Design Update Feb 05, 2013

Show notes

Optimizing with SiteApps and Google Analytics; Google Rankings via Hacking and Google Bombing; How to Get Listed in Bing Local Canada; Webmasters Notice Decline In Google Image Search Traffic After Design Update.
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