SEO 101

Latest Episodes:

Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions Dec 09, 2013

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Another Private Link network foiled by the Cutts as Googles head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another private link network namedAnglo Rank. Plus,Different quality guidelines when results may be important for both your money and your life. Also,Matt Cutts talks this week about Duplicate Meta Descriptions: is essence, it is better to have none at all than duplicated tags
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Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor Nov 18, 2013

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Matt Cutts discusses duplicate Meta Descriptions , that in essence, it is better to have none at all than duplicated. Plusmerchant quality talks lead to the rumor of a Google Zebra update. Also, Ross and Scott answer a listener question regarding available resources thatwalk a client through what to expect in the SEO process, what it'll be like, what they need to do and understand, and how to avoid hiring a bad SEO.
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Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLs Nov 12, 2013

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Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship,Custom Google+ URLs, linkbuilding, the Google Disavow tool and more.
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Black Hat Hacking, Toolbar PageRank, Autocomplete, Authorship and Other Points f Oct 28, 2013

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Points from Matt Cutts PubCon Keynote Speeches included
Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results.
Child pornography will be blocked significantly in all countries, not just the US.
Toolbar PageRank may or may not be fixed. The pipeline to export the quarterly data broke and Google has no immediate plans to fix it.
Mobile is going to be a key area in 2014, so pay attention to it.
Autocomplete, look to add request Autocomplete to your forms.
Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here.
Authorship 15 percent Reduction - Google is going to get picky on who they show authorship rich snippets for. So dont be surprised if yours goes away, look for ways to make yourself more authoritative. This includes rich snippets for your site...
Plus, Ross and John discuss a recent Search Engine Roundtable poll that asked Does A Manual Action Removal Impact Google Rankings? , as well as auditing issues.
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Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes:Tied to Glass Oct 21, 2013

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Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Reporters and Journalists; HeathCare.gov SEO issues and Google Authorship.
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Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Hat Oct 08, 2013

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Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.
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Submitting New Sites for Google to Crawl? Canonical Tag to Custom Post Types? Ho Sep 30, 2013

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Submitting new sites to Google to crawl is still a good practice? Is it a good practice to apply the canonical tag to custom post types to build up page value of static pages. If an SEO suggests link building for your site, how many is too many?
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Calico: Google Answer for Death; Google Panda Collateral Damage Victim: Attempted Suicide Sep 23, 2013

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Calico: Google Answer for Death; Google Panda collateral damage victim speaks of experience and how close he was to suicide. There are other such discussions from the Penguin update. Lesson learned? Diversify your marketing so that Google isnt everything. How should you do that but still keep an online focus? Google is also looking to drop cookies for Ad tracking in favor of a new little-known technology they are working on called AdID.
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Crawling Unlinked URLs to Discover New Content; Paying for Site Audits Sep 16, 2013

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Why should I pay for an audit if you are just to tell me what is wrong with my site? That should be free! Google Webmaster Tools Link Update. Google Never sends warnings about web spam There is always action taken. Google Crawling Unlinked URLs to discover new content. A tongue in cheek article on Miley Cyrus and Google Trends.
Automated Content is against Google Guidelines.
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PageRank removed from Google Toolbar; Seeking Ghost Related Puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0 Sep 02, 2013

Show notes

PageRank removed from Google Toolbar; Matt Cutts tweeted he is trying to come up with Ghost related puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0. Also, Ross answers a listener question on whether Does it hurt my SEO rankings to not host my website on a web server in the country I am targeting? He also refreshes on common asked issues like disavow, canonical and consolidating sites.
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