SEO 101

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MozCon 2014: Content Marketing and Brand Dominance Jul 17, 2014

Show notes

On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas.
Ross also talks to Mark Traphagen, the Senior Director of Online Marketing for Stone Temple Consulting who spoke on Claiming Your Kingdom for Brand Dominance.
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Deleted Google Author Photo Boosts Ad CTR; Google Website Quality Guidelines Leaked Jul 10, 2014

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The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the new acronym - Expertise, Authority and Trust;Head Of Googles Web Spam Team Matt Cutts Is Going On Leave
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Google+ Images; How to Implement Authorship; Searchmetrics Schema study Jun 27, 2014

Show notes

Google Drops Google+ Images and Circle counts from standard SERP listings; John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study plus a listener question on the risk of duplicate content.
Related articles across the web
How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools
Bing Showing Authorship; Google Improved Recording of Users and Method of Verification
More on Authorship Markup; 302 Re-Directs and Homepage Impact
MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor
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Matt Cutts' SMX Advanced 2014 You and A: PayDay Algo, Reconsideration Requests, Penguin Updates Jun 19, 2014

Show notes

Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more.
Plus, the release of the Amazon Fire Phone: Bing gets a lot more exposure and a study says Google Universal Results Show Up For 85percentOf All Searches: Videos In 65 percent & Maps In 1 percent.
Google Algorithm Changes for Fixing Spam
Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013
Matt Cutts on Social Media Marketing for SEO
Matt Cutts On What SEOs Can Expect From Google Coming Up
Matt Cutts Goes to Washington
Google Spam Algorithm Version 3.0 Launches Today
Matt Cutts: Panda Update Coming Friday, 'Big' Penguin Update Later This Year
Google Begins Rollout Of Payday Loan Algorithm 3.0 Today by @mattsouthern
Google's Cutts Talks of Updates to Penquin, Panda and More
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SEO 101 at SMX Advanced 2014 On Location Jun 13, 2014

Show notes

Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.
Related articles across the web
Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013
Matt Cutts On What SEOs Can Expect From Google Coming Up
Javascript and PageRank Sculpting
SEO 101 Q and A
Live Blog: Matt Cutts Keynote Q&A At SMX Advanced 2014
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What is SEO and What is Not SEO? Jun 05, 2014

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What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate. They discuss how certain fields like social media, PR, webdesign and even linkbuilding arenot SEO thought might individually affect SEO in some way.
Related articles across the web
Matt Cutts On What SEOs Can Expect From Google Coming Up
Google Search Plus Debacle
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WTF, rel=dofollow links? Red Flags for Google? SEOs Sued for Violating Google Gu May 29, 2014

Show notes

WTF, rel=dofollow links? Red Flags for Google? SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A Manual Action? Bing is Shutting Down its Webmaster Forums; Google: Dropping Links In Forums Can Hurt Your Both Algorithmically and Manually; Google: Panda 4.0 Brings in ‘Softer Side,’ Lays Groundwork For Future; Google announces they are now crawling Javascript + will soon have a rendering tool available in WMT.
Related articles across the web
Google Webmaster Tools Redesigned Part 1
Google Makes Minor Panda Update, Might Buy Hulu
Google Panda 3.3 Update Overview
MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor
Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down Near
How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools
Matt Cutts On What SEOs Can Expect From Google Coming Up
How to Determine Why Your Competitors are Succeeding and You're Not
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How to Obtain Links to Your Website Through Outreach and Link Attraction May 22, 2014

Show notes

Ross takes us some steps onHow to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables fromchoosinga photo from another persons collection in an article to generating social love from themtochallenginganarticle written by an authority in your industry with your own strong and valid opinion.
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How to Determine Why Your Competitors are Succeeding and You’re Not May 08, 2014

Show notes

From Getting clients to know their sites: perform an audit and having them Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding and You’re Not
Related articles across the web
Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor
Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours
How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools
5 Things to Focus on When Starting a SEO Program
How Do You Do Competitor Analysis?
Google Responds to Unnatural Link Warnings; MozCon Recap
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Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours May 01, 2014

Show notes

Ethics and Google;Contracts with Vendors; Trying to sneak in Links asJohn recounts his experience from this week plus another patent this week confirms that Citation act as Links. Plus,Click thru test .... Impacting Rankings in the short term in a matter of hours.
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