SEO 101

Latest Episodes:

Linkbuilding Tactics, Quality Content Guidelines, and Matt Cutts on The Early Days At Google Feb 04, 2015

Show notes

Ross Dunn and John Carcutt discusslinkbuilding tactics, public hatred forGoogle Mapmaker,Quality Content Guidelines,Google Now Supports Crawling andIndexing Locale-Adaptive Web Pages, andMatt Cutts Talking About The Early Days At Google.
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SEO is A.R.T: Authority Relevance and Trust Jan 14, 2015

Show notes

Ross Dunn and John Carcutt describe in detail why SEOcan be spelledA.R.T.
A = Authority
Link Profile
Social References/Engagement
Local Citations
R = Relevancy
Keyword vs Topics (meaning)
Content
Content Types
T = Trust
Algos: Good vs. Bad Tactics
Crawlability
Technology/Mobile
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The Year of Algorithm Changes in 2014 Continued Dec 31, 2014

Show notes

Ross and John continue their look into the year of algorithm changes including Payday Loan 2.0 Targeting highly spammy categories, Google Panda 4.0 7.5 percentof English Language queries hit, Authorship Photo Drop Signaling big changes to come.
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Google Affects Spanish News Websites; Non-HTTPS Sites Get Warning Soon in Chrome Dec 24, 2014

Show notes

External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including Payday Loan 2.0 - Targeting highly spammy categories, Google Panda 4.0 - 7.5 percentof English Language queries hit, Authorship Photo Drop - Signaling big changes to come.
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Troubleshooting Website Caching; Google News in Spain Shut Down; Google Penguin Shifted to Continous Updates Dec 17, 2014

Show notes

Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic.
Plus, Google is shutting down Google News in Spainandcutting all news content from Spain;Google Says Penguin To Shift To Continuous Updates;Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, UtilityandPresentation.
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Optimizing for Keyword Phrases; Managing Google+ Local Pages for Your Business Dec 10, 2014

Show notes

Ross and John answer listener questions about optimizing for keyword phrases, managingGoogle+ Local pages for yourbusiness. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream.
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Scanning Your Site For Missing Google Analytics and AdWords Tags Dec 03, 2014

Show notes

Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is theinventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics andAdWords Tags) and a top search specialist at the Canadian Red Cross.
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Starting a SEO Program On Your Own? Five Things To Focus on Nov 26, 2014

Show notes

Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.
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Twitter Renewed Focus On SEO; SEOs on Nofollow Attribute, Link Building As Not Spam and Negative SEO Extortion Nov 19, 2014

Show notes

Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month. Ross and John also talk Google and talk numbers when it comes to The Nofollow Attribute , Link Building As Not Spam, Negative SEO Extortion. Also, the New Best Practice for Authority ties to Local Search and how topic authority is separate from Geo authority.
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Discovery, Analysis and Measurement: Those D.A.M SEO Tools Nov 13, 2014

Show notes

Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking).
Feel free to follow the outline as you listen.
Those D.A.M SEO Tools
D = Discovery Tools:
Keyword Research
Google site: and Google cache:
Competitive Research:
A = Analysis Tools
Technical Analysis
Backlink Analysis
M = Measurement Tools
Setting goal metrics to define the proper tools
Analytics
Pixel Based
Server Log Based
Rank Trackers
Conversion Tracking
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