SEO 101

Latest Episodes:

Google SEO Over-Optimization Penalty Mar 27, 2012

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Ross and John discuss the newest Google algorithm update that plans to penalize websites deemed too optimized for SEO. They also run through what some types of over optimization may be flagged.
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Google Search Quality; Linkbuilding Value of Redirects and Shortened URLs Mar 12, 2012

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Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects and shortened URLs, GWT and managing links.
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Google Panda 3.3 Update Overview Mar 05, 2012

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Ross and John look at the Google Panda 3.3 Update and its 40 changes to the algorithm, plus they answer some Facebook questions on link evaluation, no-follow links and sub-directories.
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Google Bypassing User Privacy Settings Feb 20, 2012

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Reports are out that Google bypassed privacy settings in Internet Explorer and Safari web browsers. Ross and John discuss this plus listener questions about SEO for Drupal and best practices for delivering the best content to the end user without sacrificing Google placement or usability.
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Social Signals and Engagement Feb 06, 2012

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Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just incoming links but social attributions.
John helps us understand this subject with Tammy Kahn Fennell, CEO of MarketMeSuite, which speicalizes in getting the message out about your content while creating handling the touchy etiquette of social engagement.
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Canonical Tags and Long Tail Keyword Traffic Jan 30, 2012

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Questions about canonical tags, long tail keyword traffic, silos, keywords boosting of PageRank and deep page getting traffic are answered by Ross and John.
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Google to Penalize Too Many Ads Above the Fold Jan 23, 2012

Show notes

Google to Penalize Too Many Ads Above the Fold as they announce a planned update that targets sites with too many ads above the fold.
Also, Ross and John discuss Jerry Yang leaving Yahoo and a shakeup at Blackberry maker as RIM loses the co-founders and their COO takes over.
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Google Search Plus Debacle Jan 17, 2012

Show notes

Google has rolled out a new feature called Search plus Your World, currently available for users of Google who are using English and signed in with a Google profile. The Google Search Plus debacle up for discussion as Ross and John speak with the Partner of Reliable SEO and SEO Training Dojo, Terry Van Horne.
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Art of SEO with Stephan Spencer Jan 09, 2012

Show notes

Stephan Spencer is the co-author of O Reilly Medias The Art of SEO which is being newly released in 2012 with tons of updates. Stephan is a treasure trove of info and Ross and John do their best to eek out his insights on many useful subjects.
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Responsive Design; NoArchive vs. NoIndex Dec 19, 2011

Show notes

Responsive Design. NoArchive vs. NoIndex. The BASE element and URI. Plus, why do Canadians have a different thanksgiving? All this and more as Ross and John celebrate the 100th episode on SEO 101.
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