Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest Episodes:

SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell Sep 06, 2023

Show notes

Are you ready to unlock the transformative power of writing a book? Join us on a captivating journey with Sean Cannell, author of the highly successful 'YouTube Secrets' and Noah St John, a self-publishing guru. Together, we peel back the curtain on the impact of writing a book on personal growth and brand enhancement. Sean shares his personal journey, revealing how penning his book has shaped him into a better communicator and teacher, and the advantages of listing your book on Amazon for accelerated success.
Diving deeper, we delve into Sean's strategies for optimizing an Amazon listing and keeping the momentum of ranking and reviews. Noah St John shares his unique insights into traditional and self-publishing and how his childhood passion for books propelled him to a successful authorship career. The importance of building an email list as an owned asset and crafting original, innovative content are also highlighted, setting the foundation for a successful author journey.
Lastly, we talk about the incredible power of frameworks and processes, and how they can dramatically shift your thinking and behavior. Hear about a remarkable case study where a 69-year-old woman tripled her investment in just two weeks, learn the concept of "One Is Greater", a strategy learned from Gary Vaynerchuk, and discover the importance of taking action to share opportunities. We conclude by discussing the importance of continuously leveraging and relaunching your book to maximize its marketing potential. This episode is a goldmine of insights and practical advice for aspiring authors and seasoned writers alike.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John Aug 30, 2023

Show notes

Welcome to an episode brimming with insights from the world of self-help literature. Our guest is none other than the mental health coach to the stars, Noah St John, who takes us on a thrilling ride through his journey of writing and selling 22 books. An early bibliophile, Noah shares how his love for books not only shaped his career but also became a driving force behind his business. He recounts the interesting story of how he self-published his first book in 1998 and a year later, met Jack Canfield, underscoring the transformative power of books.
Prepare to be enthralled as Noah lifts the veil on his unique publishing strategies and his innovative method of affirmations that he credits for his success. He shares his exhilarating experience of having his dream of being published by Hay House, a prestigious spiritual growth and self-help publisher, come true. Speaking from his heart, Noah tells us how his book, Power Habits, radically transformed his clients' lives. We also delve deep into the concept of creating a content framework and explore how Noah's power habits can amplify income.
Finally, we navigate the fascinating world of self-publishing and traditional publishing with Noah. Being the only author in history to be published by the big six publishers and in eighteen languages, he has a treasure trove of insights to share. He stresses the importance of distribution within traditional publishing and encourages aspiring authors to seek help and conduct thorough research to evade costly blunders. We also discuss his latest book, the Seven Figure Expert and how his training videos can put more money into your pocket in under 12 weeks. So, gear up for an episode filled with deep insights and practical advice that's sure to inspire and educate.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

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Nonfiction Book Outline Template
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SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten Aug 23, 2023

Show notes

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year.
In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.
As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley Aug 15, 2023

Show notes

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'.
Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets.
We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Facebook to stimulate algorithms and generate organic traction. We share inside knowledge on leveraging the 25 free codes offered by Audible for effective book marketing. If you're an entrepreneur aiming for freedom, growth, and wealth, Austin and I unravel the 'two-week vacation test' as a critical success factor. Strap in for a dose of motivation and practical wisdom that propels you to the next level.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Follow Chandler Bolt

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SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party) Aug 08, 2023

Show notes

Ever felt like your perfectionism is stalling your writing progress? You might just find comfort in the story of our guest, Nick Gray, entrepreneur and author of The Two-Hour Cocktail Party. Nick spent six long years writing his book, battling perfectionism and learning valuable lessons along the way. His advice to fellow writers? Invest in your work, but don't let the quest for perfection stall you.
Get ready for a deep dive into the art of book launches. How do you plan a memorable event that truly reflects you and your work? Can you turn a paddle boarding session on Barton Creek into a book launch party? Absolutely! Together with Nick, we discuss how to maximize exposure for your book, keep it in the public eye, and even make your book launch party guest-centric.
Nick's book launch was a massive success, and he shares the secret sauce behind his results: 12,955 copies sold, 408 Amazon reviews, 81 podcast interviews, and $50,210 in Amazon royalties. Intriguingly, Nick's focus was not on these impressive numbers but on how many people would read his book and host a party using his framework. From unexpected success stories to the importance of word-of-mouth and speaking gigs, this episode is packed with invaluable insights for every budding writer. Tune in and take notes!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale Aug 01, 2023

Show notes

Prepare to be captivated as we sit down with Dr. Joe Vitale, the master of marketing and book promotion, to reveal his fascinating journey of selling over 80 books. Discover how his book, The Attractor Factor, paved the way for the phenomenal movie, The Secret. Get inspired by his ingenious use of intensive, enduring, and diverse marketing tactics to make his books stand out from the crowd.
This is more than just a discussion. It's a masterclass in leveraging social media, publicity, and the internet to boost your branding and book promotion. We delve into the enduring list-building techniques, inspired by none other than P.T. Barnum, and how these age-old strategies have been amplified by the power of the internet. You'll learn about Joe's unique concept of Hypnotic Writing and how it can help you write persuasive and compelling content for your books.
Joe's journey from writing his first book to selling thousands of copies is nothing short of inspiring. He explains how a single article about Ho-O-Pono-Pono changed the game for him and went viral. We also shine a light on the importance of persistence in achieving success, with Joe sharing his personal experiences and lessons. This is an episode filled with actionable insights and strategies to help you bring your dreams to reality, just as Joe did. So, tune in and immerse yourself in an enriching conversation with Dr. Joe Vitale.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

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Follow Chandler Bolt

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SPS 220: The Story Blender: How I Sold 1 Million Copies Of My Novels with Steven James Jul 25, 2023

Show notes

Wow, what a fascinating interview! Today I'm joined by Steven James who's the author of 24 nonfiction books and 18 novels that have sold over 1 million copies.
He's also the host of The Story Blender podcast. In this interview, we talk about:
-How James finally wrote & published his first novel
-Have you ever thought “I could write a better book than this!”? If so, here’s what to do
-What writing 24 nonfiction books taught James that helped him write better novels
-Should you write fiction or nonfiction first? Here’s how to decide…
-Are storytellers born or made? Nature or nurture?
-All stories have 4 elements; great stories have 2 additional elements...what are they?
-How you should look at marketing differently as an author (and what James does to sell books)
-How to market a new series vs. books in an existing series
And so much more! If you're a fiction author or someone who's passionate about storytelling, you don't want to miss this episode!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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SPS 219: Selling 1M+ Copies Of Multiple Books & Getting Your Book In Airports with Jay Papasan Jul 19, 2023

Show notes

Prepare to be captivated as we delve into the world of successful publishing with our esteemed guest, Jay Papasan, the VP of strategic content for Keller Williams Realty International. Jay reveals the power of books as an influential tool in reaching out to a vast audience. He takes us through his publishing journey at Harper Collins and shares the story behind the tremendous success of his books co-authored with Gary Keller. You'll be intrigued by the story behind 'The Millionaire Real Estate Agent' and 'The One Thing'.
In our second segment, we chat with the self-made man, Todd Satterston, who has successfully sold over 100,000 copies of 'The Millionaire Real Estate Agent'. Todd gives us a peek into his journey in self-publishing, the process of selling book rights, and the resources that large publishers bring to the table. We traverse through his experiences with the New York Times bestsellers list and his association with McGraw Hill. Todd's insights on the intricate differences between self-publishing and traditional publishing are sure to give a new perspective to aspiring authors.
Lastly, we dissect the marketing success behind 'The One Thing', co-authored by Gary Keller and Jay Papasan. We delve into their unique strategies, which range from PR and publicity efforts to using their network and conducting events. Our conversation also branches out to the use of a robust email list for book promotion, and Jay's advice for book clubs and readers. Get ready to be inspired and learn invaluable lessons about the publishing world in this enlightening episode.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman Jul 12, 2023

Show notes

Such a fun episode! You may remember Joey Coleman from Episode 54. He's entertaining, engaging, and he's written one of the best books I've ever read (listen to the episode to find out which one).
In this episode we talk about:
-What Joey learned from his wife who’s an editor and ghostwriter (and the tough feedback she gave on his new book)
-“The Portable Story” concept from Clay Hebert that will help you write a book that people share with others
-How to tell great stories and teach better through case studies in your book
-The point of a great story / case study in your book (this was eye opening)
We also talk about:
-The 3 types of books (according to Joey)
-The things Joey does to keep selling copies of his book long after his launch date (the secret to a perennial bestseller)
-The most interesting piece of advice Joey got from Ryan Holiday during lunch on his launch day
-A joint book launch party?! Should you do it with another author and what Joey learned
This was another fun conversation with Joey. Don't miss this. Check out his new book Never Lose An Employee Again.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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TikTok
Facebook
Follow Chandler Bolt

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...

SPS 217: Mastering the Art of Writing & Selling Books with Bestselling Author, Dr Shefali Jul 05, 2023

Show notes

We've got a treat in store for you! Join us as we delve into the world of best-selling author, Dr Shefali Tsabari, in a conversation that is as enlightening as it is inspiring. This celebrated author of four books, including three New York Times bestsellers, opens up about the bumps and triumphs in her writing journey, laying bare the struggles she faced while launching her first book, The Conscious Parent, and how her unwavering belief in its message catapulted it to success.
Brace yourselves to learn from the best as Dr Shefali unravels her strategies for book launches, building a community of followers, and engaging with them. Discover how she's managed to get her profound messages translated into multiple languages, amassing a global readership. Dreaming of hitting a thousand reviews on Amazon? Dr Shafali did that, and she shares her experiences and tactics in achieving what many authors can only dream of.
In the final stretch of our conversation, we dive into the business side of books. Selling your work is as much about selling yourself, and Dr Shefali discusses ways to land celebrity endorsements, the importance of authenticity, and how she markets her new book, The Parenting Map. Alongside, she shares the significance of feedback and how she uses it to understand her readers better. Don’t miss out on this fascinating talk with Dr Shafali Sabari and get ready to revolutionize your writing journey!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Instagram
TikTok
Facebook
Follow Chandler Bolt

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...

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