Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest Episodes:

SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen Nov 15, 2023

Show notes

Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's learned along the way.
Brad takes us back to the time when he made the iconic light bright toy and Mashems, a popular collectible squishy toy. Every creation sprang from his innovative framework, the Courage Flywheel. This model, emphasizing curiosity, creativity, and courage, fuels the invention process. We delve into this process, offering listeners a rare glimpse into the mind of a successful entrepreneur.
Yet, Brad's story isn't solely about business; it's about maintaining a childlike spirit. He shares his thoughts on the importance of preserving a sense of possibility, faithfulness, and hope as we age. His perspective on life, his experiences with journaling and narrative therapy, all provide a thought-provoking context to our conversation. As he prepares to celebrate the one-year anniversary of his book, Brad emphasizes the crucial role of gratitude and support. It's this blend of business insight and personal growth that makes this episode a must-listen for all entrepreneurs and those aspiring to be. So, tune in and get ready to be inspired by Brad's extraordinary journey.

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SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin Nov 08, 2023

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Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication.
We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the book has continued to sell well over the years. This episode is a goldmine for anyone interested in the inner workings of a successful book relaunch.
Because we know you're curious, we also explore various strategies Rob uses to launch his books, including having a launch team, using NetGalley, Facebook groups, and study groups. Rob generously shares some innovative tips on getting more reviews for books, creating a review plea page, and building a supportive ecosystem around the book. If you're a teacher, educator, or professor looking to convert your classroom knowledge into a book, this episode is a must-listen. Brace yourselves for an exciting and enlightening conversation!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship Nov 01, 2023

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Ever dreamt of becoming an author but your doubts about your writing prowess held you back? Wish no more! This episode is a treasure trove of practical tips and deep insights into conquering your fears and harnessing your unique story and knowledge into a compelling book. We take you through five powerful motivations for publishing a book and how it can transform you into an authority figure, amplify your message, and attract new clients. A solid game-changer, a book can also diversify your income and bolster your brand visibility.
And there's more! Have you ever imagined how your book can be a powerful instrument to grow your business? We walk you through the process: from book launch events, leveraging podcast interviews, ad campaigns, offering your book as a bonus, to reaching out to influencers. We believe a book can be more potent than a business card. We also delve into setting and meeting writing goals, the efficiency of writing sprints, and the importance of celebrating milestones. This episode is your ultimate guide to successfully launching a book. A thrilling journey to becoming an author awaits you. Let's get started!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb Oct 25, 2023

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Do you ever feel like you're playing a part, hiding your true self from the world? Ever wondered what it would be like to shed that facade and just be...seen? That's exactly what our guest today, the phenomenal Jen Gottlieb, has done. Co-founder of Super Connector Media, international speaker, and author of the recently published book, Be Seen, Jen takes us on an introspective journey of her self-realization inspired by a psychic reading and her burning desire to be authentic. She shares the struggles, revelations, and support that shaped her book, which serves as a beacon of hope for everyone striving to be authentically themselves.
Jen's incredible story doesn't stop at her book. She shares her bold transition from running an agency to launching a personal brand, with her risk-taking mindset and passionate authenticity at the helm. Find out how embracing your fears and stepping out of your comfort zone can lead to remarkable business outcomes. Jen also candidly reveals the dynamics with her husband, a quick-starter in their ventures, and how their joint approach propelled their success.
Finally, Jen shares her secret to securing speaking gigs, emphasizing the pivotal role of cultivating powerful relationships and consistently providing value to others. We discuss the key elements of promoting a book online, from generating engaging content to maximizing opportunities, and solidifying a personal brand. This conversation with Jen Gottlieb is an inspiring treasure trove of powerful insights and practical tips for anyone striving to be seen and make an impact. So, are you ready to let the world truly SEE you?

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
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SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman Oct 18, 2023

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Join us for an enlightening journey into the world of children’s books with Dahlanda Coleman, the best-selling author of "More Than a Princess" and founder of Sydney and Coleman Publishing Company. Ever wondered how a background in tech combined with the experience of motherhood could lead to the creation of a successful children’s book? Get ready to get enlightened as we unravel Dahlanda's inspiring journey, from writing her masterpiece to selling over 25,000 copies.
Our conversation takes a deep dive into the publishing realm as Dahlanda reveals the steps she took to transform her book into a publishable product. From creating an illustration brief to hiring an illustrator and leveraging a launch team for promotion, she uncovers the secrets behind her thriving success. Hear how her book sold 125 copies without promotion and the strategies she deployed to sit atop Amazon's rankings.
Lastly, brace yourself as we unpack the marketing strategies behind Dahlanda's triumph. She generously shares her approach to Amazon ads, how she conducts market research using her unique tool - her daughter, and how she successfully pre-sells her books through speaking engagements at schools. Dahlanda also gives us a glimpse into how she sells her books in bulk, leading to a six-figure sales figure. Ensure you don't miss this insightful episode with Dahlanda Coleman, a true inspiration in the children's book realm.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

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Nonfiction Book Outline Template
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SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author Oct 10, 2023

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Ever wondered how a taxi driver became a successful author selling over 100,000 copies of his self-published book? Get ready for an electrifying chat with Clint Arthur, a PR and publicity savant who went from a Wharton Business School graduate to a taxi driver, to winning Dan Kennedy's Information Marketer of the Year Award. Listen in as Clint shares his remarkable journey, recounting a life-altering chance encounter at a men's self-help campfire and his transition to becoming an established author.
What does it take to become 'kind of famous'? Clint Arthur breaks it down for us. He shares his wisdom on the importance of mastering the art of video and audio, and the power of PR as a tool to make money, but cautions that it's not a shortcut to wealth. From his experience of teaching thousands of authors, speakers, coaches, and experts, he gives us valuable insights into how to get your message out and become to become a person of interest. You'll also learn about his journey to the Today Show, and how Tony Robbins managed to achieve fame despite most people not knowing who he is.
Ever been afraid of hearing the word "no"? Don't miss Clint's personal story of overcoming the fear of failure, an inspiring tale that reminds us that getting a "no" is part of the process and success comes to those who are willing to take the initiative and put in the work. He also shares his key to becoming a recurring guest on local TV shows and how to be a great TV guest. If you're an author, speaker, coach, or expert looking to get your message out, this episode is packed with wisdom you won't want to miss. Tune in and let Clint Arthur guide you on your path to success.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

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SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green Oct 03, 2023

Show notes

Step into the world of Jonathan Green, a best-selling author and AI expert, whose inspiring journey from dismissal in a snowstorm to building a successful online business deserves an audience. Hear the writing maestro reveal how he has authored over 300 books, and how his partnership with AI, particularly chat GPT, levels up his editing process. Discover how his writing process intertwines with technology to produce art that resonates with his readers.
Peek into the future of interactive writing as Jonathan breaks down how he utilizes chat GPT to breathe life into his stories. From sketching out storylines and characters to crafting immersive scenes, Jonathan illuminates how AI can be a writer's best ally. Strap in as he highlights how to make AI echo a writer's unique style during the editing process, and the differences between various AI tools.
Going beyond the writing stage, we delve into the revolutionary role of AI in book marketing and outreach. Jonathan shares his experiences with AI in brainstorming marketing strategies, crafting book descriptions, and even designing ad campaigns. Listen as he talks about his journey with AI tools like Mid Journey and Leonardo AI for book cover designing and manuscript editing. Jonathan's story is not just about embracing AI, it's about harnessing its potential to enhance your creative process.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell Sep 26, 2023

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Do you believe in your child's wealth potential? You're about to find out how to tap into it! Join me for an engaging conversation with Scott Donald, the mastermind behind the groundbreaking book, "Value Creation Kid," and the innovative Gravy Stack app, a game-changing banking system for kids and teens. Together, we explore the critical need to teach children financial literacy and critical thinking skills early in life.
We dive into the secrets of Scott's unique approach in helping parents imbue their children with an understanding of money's value. Get ready to discover how his book and application work hand-in-hand to create a home economy system, replacing the traditional concept of allowance. A fascinating system that aids children in learning budgeting, patience, and essential decision-making skills. We further delve into the significance of making financial education enjoyable and practical for children, fostering a competitive learning environment.
Scott and I also discuss how legacy families utilize engaging activities to inspire their children to learn beyond the standard school curriculum. Hear about the importance of teaching kids to save and invest, the key lessons for setting them up for success. And that's not all! Scott also shares his personal experiences, including how he incorporated his children into the launch of his book. Learn about the Gravy Stack app and Family Legacy Workshops, two potent tools that equip parents in teaching their children invaluable money lessons. So, gear up for an episode packed with practical tips and insights on empowering your child with financial skills.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

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Nonfiction Book Outline Template
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SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam Sep 19, 2023

Show notes

Get ready to be inspired as we chat with Suzanne Yatim Oslam, the former Miss Arab USA who transitioned from acting to writing, hitting the jackpot as a number one bestseller with her new book, Post-Pardon Me. Suzanne's book explores her personal journey through post-partum depression and anxiety, offering a sincere account that many moms will find relatable. Enlightening, engaging, and infused with Suzanne's own unique brand of dark comedy, this book is a shining testament to the transformative power of personal experiences.
Ever wondered how to create dialogue that sounds authentic? Suzanne shares her top tips, drawn from her acting background, on how to craft dialogue that feels real. From analysing people's speech to approaching dialogue in memoirs and self-help books, she shares insights that will supercharge your writing skills. We also dive deep into the publishing process, covering the various stages of editing and the importance of physically printing your manuscript when editing.
But that's not all. We delve into the often-complex world of publishing, unpicking the lessons Suzanne learned along the way, including how to successfully run a book relaunch. With her advice, you'll be better equipped to navigate your own publishing journey. To wrap up, Suzanne offers heartfelt advice for first-time authors, particularly moms, embarking on their writing journey. Let her words of wisdom inspire and motivate you to take the plunge and start sharing your own stories. So, tune in, take notes, and prepare to be enlightened by Suzanne's wisdom and wit!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
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SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell Sep 13, 2023

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Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.
The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider view of a book launch funnel set-up, exploring crucial elements such as product mockups, headlines, and two-step order forms.
Switching lanes, we focus on the undeniable importance of design in internet marketing. Julie, alongside Kathy Kaehler, built a design-first approach that led to unrivaled KPIs and customer trust. They touch on subjects like the relevance of female designers when the audience is primarily women, and the inception of their FG Society program. Last but not least, they disclose eight game-changing tweaks for a successful sales page. If you're keen on mastering book writing, launching, and marketing, this episode is your treasure trove of actionable insights. So, gear up and join us for a roller coaster ride of real-world experiences and invaluable lessons.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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Follow Chandler Bolt

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