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Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business — Business
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Learn how to write, publish and market a book that changes lives. Every week, I interview your favorite authors – the most successful authors on the planet – to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt – CEO of selfpublishing.com and the host of the 8 Figure Principles Podcast. New episode every week!

If you’re ready to turn your story into a published book, apply to work with our team here:: http://selfpublishing.com/work-with-us

Copyright: © 2023 selfpublishing.com: Helping authors write books that grows their impact, income, and business

Latest Episodes:

SPS 216: Growing Your Marketing Agency Using A Book with Erik Huberman Jun 28, 2023

Show notes

Should you use a book to grow your agency or service based business? Today I'm joined by Erik Huberman...author of The Hawke Method and CEO of Hawke Media.
We talk about writing a book that grows your business and a whole lot more:
-Why Erik decided to write a book as a marketing agency owner
-How Erik spoke the draft of his book in about 10 hours (behind the scenes of the process)
-The actual value of a book for an agency owner (it’s not what you think)
-The 3 Principles of Marketing in the Hawke Method…and how to use it to sell more books
-How Erik sold 30,000 copies of his book in less than a year
-How Erik got into airport bookstores
We also talk about the business side of books:
-Why Erik named his book the same as his business (and should you do it?)
-How Erik got PR for his book and how he gets ongoing PR for his business
If you're an agency owner, marketer, or service based business owner...you don't want to miss this episode!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
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TikTok
Facebook
Follow Chandler Bolt

SPS 215: The Secrets To Editing Success, Fictionary, And Making Your Story Unforgettable with Kristina Stanley Jun 21, 2023

Show notes

This is an editing masterclass! ...especially if you're writing fiction. Today I'm joined by Kristina Stanley, the author of multiple books and the Founder/CEO of Fictionary.
In this interview, we talk about:
-The different types of editing - what are they and what is “Story editing”?
-The Secrets To Editing Success
-The Story Test - how to use it to improve your writing
-What lives with the editor and what lives with the author in the editing process?
-How to figure out what kind of editing you need
We also talk about:
-Mindset tips for authors navigating the editing process (how to keep from losing your mind and getting demoralized in the process)
-The difference between editing fiction and nonfiction
-What type of editor should you hire? And how do you find them?
-What is Fictionary and how can it help with your fiction novel?
If you want to learn more about the editing process, don't miss this interview! So informative.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou Jun 14, 2023

Show notes

Steve Chou is the host of the My Wife Quit Her Job podcast and the author of The Family First Entrepreneur.
Today he joins the podcast to show us the behind the scenes of the launch of his first book. In this interview, we talk about:
-Why Steve chose the traditional publishing route and how he negotiated a deal with Harper Collins
-Why books are harder to sell than ecommerce products, live event tickets, etc
-The 3 month pre-order process: exactly what Steve did to move books ahead of the launch
Steve’s experience selling his book on a webinar (did it work?)
We also cover:
-How to build a sense of urgency with your book and why it matters
-What Steve learned selling ecommerce products that is helping him market his book
-How to bulk sell copies of your book (and how Steve did it)
-How Steve’s preparing for book launch week & what he’s focusing on
If you want to quit your job, get into the ecommerce space, or start putting your family first...you don't want to miss this episode!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

SPS 213: She Builds: The Anti-Hustle Guide To Book Marketing & 1M+ Copies Sold with Jadah Sellner Jun 07, 2023

Show notes

Today's guest has a really interesting experience publishing both a recipe book and a traditional nonfiction book. Jadah Sellner is the author of She Builds: The Anti-Hustle Guide to Grow Your Business and Nourish Your Life.
She's also the host of the Lead With Love podcast. In this interview, we talk about:
-How to monetize & grow your business using a recipe book or cookbook
-The difference between writing a recipe book and a nonfiction book
-The Anti-Hustle guide to writing and publishing a book successfully
-Solo writing retreats in a hotel? How Jadah used this to meet her rough draft deadline
-The difference in marketing a cookbook & a nonfiction book
We also talk about:
-How Jadah launched her new book “She Builds”
-3 P’s of Jadah’s live 2 hour in person event strategy to sell books
-How Jadah generated $30k in one month getting clients from the book
-Using L.O.V.E. and F.E.A.R. in your business...what does it mean and how do you do it?
This was such a fun episode! If you're a female author or founder you definitely don't want to miss it.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales) May 31, 2023

Show notes

Today I'm joined by Chad Aleo...a Publishing Consultant at selfpublishing and the author of "The Book On High Ticket Sales".
Over the past 5 years, Chad has had 5,000+ conversations with aspiring authors and brought in $10M+ in sales. In this interview, we talk about:
-The 3 buckets that keep people from getting started with their book
-“We live in a procrasti-nation” - how to overcome procrastination with your book
-The common traits of the most successful authors Chad’s talked with
-What our LEAST successful authors have in common…the things you need to avoid
We also talk about:
-The difference between women & men deciding to write a book (controversial, but true in our experience)
-The biggest takeaway from 5,000+ Publishing Consultation calls with aspiring authors (and how it applies to you)
-How Chad wrote the rough draft of his book in 2 months
-How to deal with rejection & negative feedback around your book
-The common misconceptions around sales (and what to do instead)
So much in the trenches experience shared in this interview! Listen & learn. :)
If you want to talk with Chad about your book & how we can help, book a call with him here: https://selfpublishing.com/chad

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

SPS 211: Writing A Book While Raising 8 Kids & Running A 7 Figure Business with January Donavan May 24, 2023

Show notes

Calling all busy moms & business owners who want to write a book! Have you ever felt like it's impossible with everything you have going on?
Today I'm joined by January Donovan, the founder of The Woman School and the author of Redefine Success For Women. In this interview we talk about:
-Why January decided to write a book while raising 8 kids and running a 7 figure business (is she crazy?!)
-Advice for busy moms who want to write a book
-How January wrote her book in a month by planning everything out in 2 hours with her family, business, etc
-How to use a book to launch your course and your course to create a book
-How to launch your book successfully as a mom or business owner
-How January used her book to start a book tour and grow her business
-The most valuable part of working with us in our Author Advantage Accelerator program
If you're a mom and/or business owner thinking about or working on a book...you don't want to miss this episode!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

It's my birthday, but guess who's getting a gift? That's right, it's YOU! Visit selfpublishing.com/birthday to grab it May 19, 2023

Show notes

I want to ship you a copy of our limited edition 90 Day Author Success Planner. We've discontinued this and there's only a handful left in stock, and I want to ship it to you if you do these 3 simple things as a birthday gift to me.
Snatch your free copy here: https://selfpublishing.com/birthday

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

SPS 210: Profitably Running Book Ads & Staying At #1 For 135 Days Straight with Nate Hambrick May 17, 2023

Show notes

This might be the best episode we've ever had on how to sell books long term. I'm joined by Nate Hambrick...Publishing Consultant at selfpublishing.com and author of the book Crush Your Kryptonite.
In this interview we go deep on what actually sells books long term, including:
-Testing cover samples with 600+ people…why Nate did it and what he learned
-The “Billy Ray Cirus” Launch…and why you want to avoid it like the plague
-The 2 principles of Nate’s 90 day book sales plan
-Breaking down your review goals - the 15 reviews per week strategy and how Nate got 440+ reviews on his book
We also cover:
-The 3 places to get more reviews for your book
-The difference between book promo sites and book ads…the types of ads and what you should do to sell more books
-The biggest thing that keeps people from writing their book (and how to get out of indecision)
This episode was a masterclass in book marketing!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

Announcement: Life Changing Event, Huge Speakers, And Prices Going Up Soon May 15, 2023

Show notes

We have exciting news to share about the upcoming "Author Advantage Live" event! Get ready for a remarkable experience as we reveal the impressive lineup of speakers who will grace the stage. This event is a must-attend for aspiring authors and book enthusiasts. With accomplished authors, industry leaders, and literary influencers taking the stage, you'll have the opportunity to gain valuable knowledge, inspiration, and networking connections. Act fast because ticket prices for this event will be increasing soon! Secure your spot now and take advantage of early bird pricing. Don't miss out on this exceptional chance to immerse yourself in the world of literature and uncover the secrets to author success. Stay tuned for more updates and prepare for an incredible journey at "Author Advantage Live"!

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

SPS 209: Your Two Weeks Notice & Doing $1M From Your Book Launch with Amy Porterfield (Behind The Scenes Of Her NYT Bestseller Launch) May 10, 2023

Show notes

Today I'm joined by Amy Porterfield...author of "Two Weeks Notice" and the host of the Online Marketing Made Easy podcast.
Wow, what an interview! We talk about:
-The core principles of the Two Weeks Notice and how they apply to authors who want to start a business
-The difference between co-authoring a “For Dummies” book and launching your own book
-The strategies Amy used to hit the New York Times bestseller list
-The question all authors need to ask to maximize the launch of their book
We also talked about using a book to generate $1M+ in sales for your business during launch week, including:
-How Amy used digital courses to sell copies of the book
-The 4 Phases of Amy's book launch...what are they and how did they work? (this was mind blowing)
-How Amy sold 2,000+ books the day before her launch with a free masterclass
-How Amy got 350+ reviews in less than 2 months and 100+ reviews right away
-What you have to look forward to with Amy’s talk at Author Advantage Live
This was an incredible episode! Don't miss it.
P.S. Want to see Amy speak at Author Advantage Live? Grab your ticket before prices go up: AuthorAdvantageLive.com

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

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