Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest Episodes:

SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear Jan 24, 2024

Show notes

Ever struggled to transform a fleeting thought into a habit that sticks, or a scribble into a story that sells? We had the pleasure of sitting down with James Clear, the mastermind behind the transformative bestseller "Atomic Habits," who shared his remarkable journey from blogger to celebrated author. James gave us an intimate look at how attentive audience engagement and a steady email list growth were the backbone of his content development, and ultimately, his book's explosive launch.
During our conversation, James peeled back the curtain on his day-to-day writing practices, showing us how the environment around us can foster an outpouring of ideas, which can then be corralled into coherent drafts using project management tools. He discussed the power of the 'Atomic Habits' principles in his own writing routine, affirming that even the most tangled of notes can be sculpted into a narrative that strikes a chord with readers. This episode is a trove of strategies for refining your writing process, whether you're just starting out or looking to sharpen your pen.
But the wisdom didn't stop there. James enlightened us on the meticulous strategies that skyrocketed "Atomic Habits" to enduring bestseller fame. From the initial ignition of a robust email list to the calculated podcast circuit that amplified his reach, James's approach was as methodical as it was inspired. He also touched on the art of topic selection—finding that perfect blend of what readers yearn for and what they need. If you're eager to learn how to grow your online audience and give your own book launch the Clear advantage, this episode is your not-to-be-missed manual.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview) Jan 17, 2024

Show notes

Have you ever been told that following the beaten path is the safest bet to success? Buckle up as we invite Robert Kiyosaki, the financial guru and author of "Rich Dad Poor Dad," to shatter this myth and share the uncharted routes that led him to self-publishing triumph. From turning a simple game into a bestselling book, to placing his work in a car wash, Robert's journey is a masterclass in ingenuity and resilience. He challenges the conventional wisdom of education and finance, teaching us that embracing our mistakes and carefully selecting mentors are the real game-changers on the road to financial freedom.
Robert doesn't just tell us to think outside the box; he shows us how to tear it apart. His insights on entrepreneurship versus the predictability of employment illuminate the stark contrast between just making a living and truly living. Salesmanship, once Robert's personal nemesis, became his greatest ally, proving that the art of selling is integral to entrepreneurial success. For authors, he reinforces the power of perseverance and the essence of self-publishing: it's not about literary acclaim, but the number of lives you impact and the sales you make.
As we wrap up our enlightening session with Robert, he reflects on the evolution from a single book to a global phenomenon. He emphasizes the symbiotic relationship between setbacks and achievements, and how branding and strategic use of intellectual property can transform an idea into an empire. For anyone looking to leave an indelible mark on the world, Robert's narrative serves as a blueprint for building a legacy that outlives the printed page – turning your name into a brand that stands the test of time.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done Jan 10, 2024

Show notes

When doubt creeps into the creases of our faith, it can feel like navigating a labyrinth without a map. Dominic Dohn, founder of Pursuing Faith and author of "When Faith Fails," joins us to light the path through that maze, discussing his deeply personal and scholarly journey from Oxford to the pulpit, and now to the page. We talk about the raw edges of writing authentically on faith, the way our darkest questions can forge the strongest beliefs, and how sharing our own stories can validate the experiences of others grappling with their faith.
Through the art of storytelling, Dominic reveals the secret ingredients that make a faith-based book resonate with its audience—a harmonious blend of personal anecdotes, theological insights, and scriptural wisdom. He offers a masterclass on weaving these threads into a narrative that strikes a chord with readers, all while navigating the sometimes treacherous waters of intellectual rigor. For anyone looking to express their spiritual journey through writing, Dominic's approach serves as a beacon, guiding the way to authentic and impactful literature.
And then there's the delicate dance of wearing multiple hats—pastor, writer, speaker—which Dominic manages with the poise of a ballet dancer. He shares his approach to staying productive and focused, revealing how personal quirks and time-blocking are key to success. For those who feel the pull to create and communicate across different platforms, Dominic's experiences shed light on the path to harmonizing these roles without losing one's voice or vision. Join us as we peel back the layers of Dominic Dohn's inspiring story, offering inspiration and practical advice for anyone seeking to infuse their work with authenticity and faith.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks Jan 02, 2024

Show notes

When Sean Sparks decided to pen the narratives of his grandparents, little did he know it would be the spark igniting his journey to becoming a beacon for financial advisors. This episode welcomes Shawn, a seasoned consultant and author whose work, including "The Advisor Breakthrough," has been pivotal in shaping the businesses of many in the financial industry. We kick off by delving into the sentimental roots of his writing career and how a personal project evolved into a strategic tool for professional growth, underscoring the profound impact of storytelling in both life and business.
Transitioning from heartfelt origins to tactical business wisdom, we navigate through the myriad ways a business book can serve as more than just reading material. Shawn and I dissect the role of a book as a foundational teaching aid, its power to align clients with a company's philosophy, and its underrated capability to amplify lead generation and referrals. This chapter is a treasure trove of anecdotes, showcasing how the wisdom contained within the pages of a business book can resonate deeply with readers and serve as a catalyst for business transformation.
Our conversation culminates with a roadmap for financial advisors aspiring to author their own transformative works. From documenting the riveting interplay between advisors and clients to the careful curation of content for a specific audience, we cover the A to Z of writing and marketing a specialized book. Shawn's insights extend an invitation to all who wish to leave a lasting professional legacy and fortify their business with the written word. For those captivated by the promise of Shawn's expertise, SeanSparks.com awaits your visit, ready to guide you through your own narrative journey.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson Dec 27, 2023

Show notes

Calling all memoir authors or people who want to write a book about your life experience! This was an inspiring interview with Karen Wilkinson, author of "On Borrowed Breath".
In this interview, we talk about:
-How a personal family health crisis sparked writing a book
-How to find the themes to focus on in your memoir
-Using a memoir as a therapeutic tool in healing from trauma
-The 4 P’s of a bestselling memoir & how to define the ideal reader for your book
-The difference between memoirs and self help and how to decide on the structure for your book
-How Karen has sold so many copies and gotten so many reviews on her memoir
-Speaking engagements and turning your memoir into a business (even if you didn’t plan on it)
Don't miss this interview!
P.S. if you want our help with your book like Karen had, schedule a book consultation call with the team and let's talk about how we can help: selfpublishing.com/apply-podcast

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss Dec 20, 2023

Show notes

Learn the Secrets of Scaling Up From Digital Marketing Guru Ryan Deiss

Struggling with the "messy middle" of business growth? Ryan Deiss charts the course for strategic expansion, sharing hands-on tactics for marketing, operations and navigating pivotal decisions.

Discover the solar system analogy that breaks down the intricate relationship between a holding company and subsidiaries. Get crystal clear on managing a platform ecosystem.

Master the Subtle Art of Audience Cultivation

Should you chase bestseller status or take a grassroots, referral-based approach? Ryan lays out his step-by-step strategy for community building around his methodologies.

Take an Entrepreneurial Odyssey with Ryan Deiss

From the lessons learned over his career to the wisdom distilled in his book "Scalable," this episode is a masterclass in thriving through the challenges of enterprise growth and scale.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk Dec 13, 2023

Show notes

Ever thought about writing an Anthology or Group Collaboration book? Or maybe you have no clue what that is? :) Don't miss this episode!
Today I'm joined by Marta Spirk, author of The Empowered Woman. In this interview, we talk about:
-What’s an “airplane book” and why Marta finally decided to publish her first book
-From having triplets to starting a business post-partum; the journey and biggest lessons learned
-Marta’s advice for Mompreneurs & Mom authors
We also go super deep on Anthologies and collaboration books:
-What’s an anthology (or collaboration book)? And should you write one?
-How to be an “emcee” for an anthology or collaboration book
-How to manage people dropping out of the process and how to get people to turn in their chapters on time
-The direction you need to give writers who are writing a chapter in your book (and how Marta did it)
-How all participating authors marketed the collaboration book
...and a lot more. Hope you love this episode!
P.S. Want to work with us like Marta did for your anthology or collaboration book? Schedule a publishing consultation with our team and let's get started: selfpublishing.com/apply-podcast

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod Dec 05, 2023

Show notes

Hal Elrod is one of the most successful self published authors of all time. He's sold over 2 million copies of The Miracle Morning.
He's been on the podcast multiple times (episodes 13 & 48 - these were great! Check them out).
Today we talk about:
-How Tim Ferris inspired Hal to do an “Updated & Expanded” edition of his book
-Why Hal finally decided to publish with a traditional publisher (after selling 2M+ copies self published)
-The differences in royalty rates between self publishing & traditional publishing
-S.A.V.E.R.S. - the secret sauce to The Miracle Morning
-The differences between writing a book from scratch vs. writing an updated version
We also talk about:
-How Hal made sure he didn’t screw up the new version of the book
-Cutting 10,000 - 15,000 words from your manuscript at the end…how you can do it if you need to
-The top 2-3 things Hal is doing to launch the book
Hal is one of the most inspiring people I know. This was another great episode with him! Give it a listen and check out the new version of The Miracle Morning.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold Nov 29, 2023

Show notes

Ever wondered what it truly takes to scale your business beyond the 100 million mark? This episode unfurls the incredible journey of Cameron Herold, a successful entrepreneur and author of six books. Even though Cameron isn't particularly fond of the writing process, he has embraced the power of books as a powerful marketing tool. He started his writing journey with the simple aim of boosting his speaking fees and quickly realized the potential it held for his brand. Through personal growth, mastermind communities, and coaching, he has managed to turn the challenges of entrepreneurship into a stepping stone for success.
Our conversation with Cameron doesn't just stop at book writing, we go a step further to provide practical advice on securing speaking engagements and overcoming common business bottlenecks. It's fascinating to hear Cameron's experiences with leveraging social media and self-promotion to secure inbound opportunities. He also shares his journey of co-authoring a book with Hal Elrod, the founder of the Miracle Morning, offering a unique perspective on the importance of team growth and delegation. Be prepared to be inspired by Cameron's journey and don't forget to check out his website, thecameronherald.com, for more about his work and books.
Cameron's website: https://cameronherold.com.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison Nov 22, 2023

Show notes

Ever wondered how you could transform from a non-reader to a book enthusiast? Our guest today, the founder of Book Thinkers, Nick Hutchison, shares his personal journey of making that very transformation and how his reading passion sparked a business idea. After successfully launching "Rise of the Reader," Nick provides an insightful look into the strategies he employed, including podcast interviews and social media marketing, that could aid you tremendously in your own book launch journey.
Shifting our focus to content creation and book promotion, Chandler Bolt of Self-Publishing School joins us to share his wealth of knowledge in these domains. He provides an insider's view of the importance of creating valuable social media content and its efficient batching. Chandler draws from his own experiences as an author, sharing his process of choosing the right book, taking notes, and implementing what he learned. If you've ever wondered about the intricate process of book promotion, this part of the conversation is a must-listen.
Lastly, we delve into the complexities and challenges of launching a book. We discuss services improvements for authors, based on our own experience of recording over 100 shows during a launch. We also navigate the future of publishing and book marketing, looking at the significant role artificial intelligence could play in creating better books and even in audiobook narration. We wrap up by exploring the increasing popularity of reading due to the impact of social media and give you some valuable tips on promoting your book on platforms like Instagram. So, stay tuned to learn about the future of book promotion and how you can leverage technology and social media to maximize your book's reach.

Thousands of first-time authors have already turned their ideas into bestselling books with our guidance. You could be next. Book A Free Consultation
Popular Free Resources:

Download your 1-Page Book Launch Plan
Nonfiction Book Outline Template
Fiction Book Outline Template

Follow selfpublishing.com
Youtube
Instagram
TikTok
Facebook
Follow Chandler Bolt

YouTube
...

Our TOPPODCAST Picks

Follow Us

Stay Connected

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Related Podcasts

Links

Stay Connected