Scaling Up

Latest Episodes:

Ep# 073: Who Do You Need to Become? Apr 13, 2020

Show notes

What would be the perfect way to kick off our second season? Well, how about the topic that I truly believe will shift us all from spinning our wheels and hustling in pursuit of vision to actually living it? All the successes, all the wins, all the income growth, the joy, the purpose, the passion--it all lies in the shift from one question to another: from “What do I need to do?” to “Who do I need to become?”

Trust me, this works. This is not “woo woo” stuff, this is the real deal. It's going to get tactical, I promise.

You are probably like me. You want tactics, you want structure, you want a game plan. You want the how tos. I get it. Just please get your notebook out and stay with me in this episode. Even if it feels outside of your comfort zone. I promise we will work our way from big picture into specificity so you can apply the actual tactics to make this next thing come to life. All right?

SHOWNOTES: www.elizabethhartke.com/podcast/073

Ep# 072: Leading Through Tough Times Apr 06, 2020

Show notes

In real time as this is being recorded, the world is continuing to navigate it’s “new normal” with countries literally being shut down, businesses being put on pause or shutting down, schools and churches are closed and there is a virus spreading across the globe like wildfire. There is very little predictability right now.

So today, we're not focusing on the virus. The world is doing enough of that right now. But we are, however, focusing on something that rings true every single day, across every generation and within every industry, no matter what is happening in the world: leadership.

Leadership is the way through every single battle. It is how you're going to come out on top no matter what you are facing, what the circumstances are, whether you lead a team, an organization, your family, your church or your community. How you rise to this challenge and any other challenge that you face is going to determine how you come out on the other side.

I want to make this topic tangible for you. So this episode is going to break down the different categories that I find most important during really tough times. Listen to this one with your notebook in hand because it's applicable stuff that's going to make a world of difference in this particular moment in history and in the many moments to follow.

SHOWNOTES: www.elizabethhartke.com/podcast/072

Ep# 071: Clarifying Questions To Nail Your Personal Brand with Elyse Archer Mar 30, 2020

Show notes

If you guys don't realize how much I absolutely geek out on all things branding and marketing, you haven't been paying attention! I am literally obsessed. When you have clarity in your marketing and your messaging, you can actually get your mission into the hands of the right people and make your impact and substantially grow your business and your income. And that is what we're all about on Scaling Up.

I knew today’s episode was going to be great, but I didn't expect it to go in the direction that it went. Our guest went all out for this interview. She gives you actual step-by-step tactics, strategies and questions that you can answer to perfect your personal brand.

Elyse Archer is a personal brand strategist and she is one of the best. She has worked with many different elite people in the entrepreneurial space: bestselling authors, top 100 podcast hosts, eight figure entrepreneurs... She is rocking it with thought leaders throughout many different industries. Today she was on the show to talk all about how to craft and perfect your personal brand--and that's a really good feeling.

Be sure to head to the show notes for all of the resources mentioned in today's episode. Let's do this thing!

SHOWNOTES: www.elizabethhartke.com/podcast/071

Ep# 070: How To Show Up During A Disruption (Or A Virus) Mar 23, 2020

Show notes

What a wild moment to capture in history, isn't it? It's crazy.

At the time of this recording, China, Italy, Spain and France have already been shut down, literally shut down, because of COVID-19. Here in the U.S. we are very closely following suit. Church has been canceled, schools are closed, colleges have let out for the year, jobs are shutting down, people are being asked to work from home… There's just a lot of uncertainty right now, beyond just the scare of the virus. We are all being called to do our moral part and do what we can to slow the spread of this thing and protect those who really need the protection most.

We are all being tested in so many different ways right now. Some of us are worried about finances and keeping businesses afloat, some of us are worried about the health of our families, some of us are worried about travel plans. This is an emotionally taxing season.

So many things can (and should!) be discussed during this time, but what I want to focus on and talk about today is business: How do you run your business during a major disruption? How do you stay relevant? How do you cut through the crazy and how do you do it with a level of tact and class that is appreciated?

Head over to the show notes for the links and resources mentioned in today's show! Thanks so much for being here.

SHOWNOTES: www.elizabethhartke.com/podcast/070

Ep# 069: Creating Your Personal Brand Fingerprint Mar 16, 2020

Show notes

What makes you unique?

I want you to really think about this. We are all working so hard to stand out against all of the noise and competition in the online space, but what if our skills and offers overlap with someone else in our industry? Maybe you’re starting to feel defeated because you think it’s already been done.

Newsflash: You're likely not going to create something totally brand new as far as a product or a service. But that’s okay! What you can do is stand out against the competition. You can be the one that people trust and admire and want to work with.

So today I want to emphasize a truth that I stand by: No matter what it is you do, you have a PBF, a personal brand fingerprint, and that means what you're doing has the potential to stand out against the grain all day, every day.

Make sure you snag today's freebie! It's designed to help you nail your PBF and really drill down so that you can bring it into your business and infuse it into everything you're doing.

Head over to the show notes for the links and resources mentioned in today's show! Thanks for being here!

SHOW NOTES: www.ElizabethHartke.com/podcast/069

Ep# 068: Landing the Clients You Want Through Deep Relationships with Amber Vilhauer Mar 09, 2020

Show notes

One of the things I love about doing these interviews is I never really know what direction they're going to go on. We don't have them scripted, we don't plan out every question. We just really let the conversation flow. Today's interview with the incredible and connected Amber Vilhauer was one of my favorites because I didn't expect for us to get to the root of what business is all about.

Amber has figured out how to build an incredible business that's built on genuine referrals because of how she pours into every single individual that she works with. I came into this interview thinking she was going to be talking about PR strategies and how to pitch yourself and all these other incredible things (which by the way, we do cover in today's episode and it's incredibly tactical and helpful!). But more than anything, she stresses the importance of connection, the importance of making the person you are with feel like they are the only person in your world in that moment, whether it's your child that you're talking to or a potential client.

I am so excited to bring Amber on and for you guys to hear from her because this is something that every single entrepreneur needs to hear and understand: The best businesses are built on the back of relationships and deep connection, and Amber is evidence of that. So we are going to get tactical but we're going to get real.

Head over to the show notes for the links and resources mentioned in today's show! Thanks for being here!

SHOW NOTES: www.ElizabethHartke.com/podcast/068

Ep# 067: Mastering Productivity + Your Calendar with Tonya Dalton Mar 02, 2020

Show notes

This one is for all of my friends that are right here with me, struggling with productivity.

How do you master your calendar and ensure that you're getting the things done that are actually going to move the needle? How do you focus on the right things? How do you even know what the right things are?

Tonya Dalton, author of The Joy of Missing Out, is the perfect person to come on to the show to talk about all things productivity, including: the pursuit of our passions, making sure that we are taking on the right things and saying “No” to the wrong things and mastering our calendars to get the outcomes that we want. We hear all the time about having FOMO, the fear of missing out. Well, she's kind of flipping the whole thing on its head and saying: actually, there's a joy in missing out on things. There is a reason that not everything deserves a space on your calendar and in your life.

Head over to the show notes for the links and resources mentioned in today's show! Thanks for being here!

SHOW NOTES: www.ElizabethHartke.com/podcast/067

Ep# 066: You're Not Too Busy, You Just Need To Do THIS, with Curt Mercadante Feb 24, 2020

Show notes

You are going to obsess over today’s conversation with Curt Mercadante. I’m obsessing over it because it is so in alignment with what we preach here at Scaling Up. We’re talking about building a business that supports the vision you have for your life.

How can you make sure you are continually scaling a business that speaks to you? How can you make sure you are scaling your finances in a way that allows you to do more of what you love and be with who you love? This is what we’re talking about.

You are going to be so inspired after you listen to Curt. He gives some really specific tangibles and takeaways that you can apply to your life and business right now to make that pivot and ensure that you’re growing and scaling the way that you should be.

Head over to the show notes for the links and resources mentioned in today's show! Thanks for being here!

SHOW NOTES: www.ElizabethHartke.com/podcast/066

Ep# 065: What I'm Struggling With Right Now Feb 17, 2020

Show notes

This episode is a little bit out of my norm, but I felt called to speak on this.

It is so easy to listen to the show or scroll social media and assume that I, or anyone else that you're following in the online space, is just this well-oiled machine. It's easy to look at what other people are doing and compare. We start feeling like we're behind or missing out.

So I'm doing an entire episode today dedicated to what I'm personally struggling with right now because I want to do a better job at pulling back the curtain. We're all facing our own battles.

I also want to make it abundantly clear that going after the dream is hard. Let's stop acting like there's some magical destination! It’s about the process, it's about the practice, it’s about the calling that's on your heart. It's not easy or pretty or perfect and nobody out there has it all figured out. New levels, new devils.

So let's air some dirty laundry!

Ep# 064: Juggling Marriage + Business with Marriage is Funny Hosts Jessie + Gerard Feb 10, 2020

Show notes

If you’re catching this one in real time, it is Valentine's week and it's coming in hot! I thought it would be the perfect time to talk about all things love. We're going deep and talking specifically about how to pursue your purpose and calling in business while maintaining a strong relationship with your spouse or your significant other.

Sometimes it can feel like a tall order to manage it all. It's way too easy to put the people that we love most on the back burner because we take for granted the fact that we think they're always going to be there.

Gerard Brown and Jessie Artigue, the married hosts of the Marriage is Funny podcast, came on the show and I loved this chat! They've committed to pursuing Great Love over perfect love and have made it their mission to find the humor in every mess. The realness of these two make it really easy to see that it's truly not about having the perfect relationship, it’s about finding the ways to prioritize our relationships while we're navigating other parts of our life.

Head over to the show notes for the links and resources mentioned in today's show and to connect further with all 3 of us! Thanks for being here!

SHOW NOTES: www.ElizabethHartke.com/podcast/064

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