Scaling Up

Latest Episodes:

Ep# 093: Make Your Side Hustle Your Main Squeeze Without Burnout With Kat Harris Jun 08, 2020

Show notes

I know some of you listening in haven’t taken that leap into full time business yet so you’re still juggling life as an employee and as a business owner. So how do you know if and when it’s the right time to take the leap?

Well, I asked someone who’s been there!

Today we have the lovely, Kat Harris on the show - a Brooklyn based online educator, content creator and female empowerment advocate! But she got her start as a full time photographer and was featured in publications like GQ, Forbes, People, and US Weekly.

So - while her full time gig was thriving, she was feeling called to her passion project that wasn’t really producing much (sound familiar?)

I wanted to know all the things…

How she made her passion project a profitable one?

How she knew when to take the leap?

What the transition looked like?

And whether she thinks full time entrepreneurship is right for everyone!

Let’s tune in, shall we?!

SHOW NOTES: www.elizabethhartke.com/podcast/093

Ep# 092: I'm White + I Have Something to Say... Jun 04, 2020

Show notes

The world feels heavy right now, but I think that’s how things always feel before change comes.

The reality is, there are groups of people who have felt this heaviness everyday for their entire lives. Their family has felt it for generations.

Some of us are really just waking up to the reality now because it’s in the news, it’s in our faces and affecting us every day. But this isn’t a new reality.

This is such an important conversation to have. Far too often in the past I have found myself unsure of how to address this. I didn’t know my place. As a white woman, is this my plight? Is it appropriate for me to speak up? What do I say?

And then I remembered what I was taught and how I was raised…

There’s a seat at our table.
When there’s an injustice, you shine a light on it.
When your brothers and sisters are being wronged, you stand for what’s right.
You protect and you serve and you love the underdog.

I used to think that colorblindness was the goal, but I know now that’s just ignorance to what’s actually happening every day, and ignorance is a choice as an adult.

So how do we move forward in a way that is 1) respectful to the people that are experiencing the pain, 2) helpful to the people who need to be served, and 3) acknowledges the ways that we can do better?

Head to the show notes for all of the resources mentioned in today's show: www.elizabethhartke.com/podcast/092

Ep# 091: Crafting Your Brand Promise Jun 01, 2020

Show notes

There is so much noise and competition these days for both online businesses and physical brick-and-mortar businesses.

One of the most common fears and concerns that I hear from the people I work with is that they are starting to doubt themselves because of that noise. They question their value because they start comparing themselves to everyone else and that’s how they begin to measure their own business - up against someone else's.

So let’s nip that thought right in the bud today with some business and brand positioning strategies that will give more confidence in your value, clarity in your messaging and make it clear why you’re the right choice for your ideal client. Sound good?!

Get your notebook out and make sure to check out today’s show notes to snag the Brand Promise worksheet that I created just for you to help you crystalize your brand promise! This will make all the difference.

In this episode, I chat about:

What is a brand promise?
Developing your own brand promise
Making your promise evident in your messaging
Positioning yourself to stand out
Focusing on the transformation

Check out the show notes for my free worksheet that walks your through how to craft your own brand promise: www.elizabethhartke.com/podcast/091

Do you know what sets you apart from the crowd? Being unique is a superpower, and we all have it! Owning your superpower is what draws your perfect audience to you -- but you can’t own it if you don’t know what it is! Text “superpower” to the number 38470 for my free worksheet that walks you through exactly how to pinpoint what sets you apart from the crowd!

Ep# 090: [Pep Talk] I Always Have Time For... May 28, 2020

Show notes

Today’s Pep Talk is near and dear to my heart, and it’s not something that I’ve always believed in and preached! If you’ve been following along on my journey within the last couple of year, you may have heard me say things contrary to what I’m about to say today. But as I evolve, I want to continue to share what I believe to be true, even if it’s different from what I thought to be true a few years ago.

As an entrepreneur, it’s really easy to get caught up in the grind if you aren’t careful. And yet, a lot of us are chasing more time, more freedom. We want to be able to look back on our lives and say with confidence, “I was present and I lived it.”

I do believe strongly in a schedule, in dedicating blocks of time to focus and work hard without distractions. And I’m not going back on that, I still strongly believe that.

But I have also come to the realization that there are people in my life that I want to always make time for, no matter what is going on. I don’t want my kids to ever look back and remember that I didn’t have time to play with them or listen to them because I was working too hard. I don’t want to look back years down the road and remember the time I screened my mom’s call so I could have a few more minutes to work.

So yes, have your structure and have your blocked time. But know who your people are that you hold above all of that, and never hesitate to put them first.

www.elizabethhartke.com/podcast/090

Ep# 089: How to Shamelessly Shine and Take Up Space with Sara Dean May 25, 2020

Show notes

Do you ever just listen to something and it just speaks directly into your soul and has you thinking, Oh my Gosh, I needed that?

This interview with Sara Dean is chock-full of those moments. Our conversation is all about getting to the root of what might be holding you back from seeing both the levels of success and fulfillment that you're seeking.

Many of us are making the same mistakes when it comes to living out our best life, stepping into our purpose, and growing a thriving business. What are the mistakes you could be making? How can you have those breakthroughs to get to that next level? These are mistakes that you might not even realize could be the key to your success, and Sara is breaking that down for us today.

If you want to start confidently stepping into your purpose and shining your light into the world, Sara is your girl.

We chat about:

How shame affects us
Turning your shame into your superpower
Patterns that hold us back
Showing up through doubts

Head the the shownotes for all the the links and resources mentioned in today's show! www.elizabethhartke.com/podcast/089

Ep# 088: [Pep Talk] Know Your Bullet May 21, 2020

Show notes

I want to talk to you about something that I’ve been thinking a lot about lately. A concept that I’m going to call “Know Your Bullet”. When you’re stepping into leadership and you want to go to the next level, you have to know your bullet.

It might be difficult, it might hurt, but in order to step into your next level, you have to identify your bullets, those things in your life that keep you from doing what you truly want to do, and figure out how you are going to move past them. What’s your game plan? How are you going to reroute? How are you going to face the struggle and still continue to show up for your dream?

I’m not saying we don’t all have to take a minute sometimes. Life throws us curveballs. But sometimes, we don’t show up for what we said we would show up for because we have our own bullet, something that we give more power than it deserves.

No one said this was going to be easy, but trust me when I tell you: it is so worth it. You’ve got this.

SHOWNOTES: www.elizabethhartke.com/podcast/088

Ep# 087: Automation + Funnels For Freedom with EOFIRE Expert Kate Erickson May 18, 2020

Show notes

What magnetizes me to Kate Erickson isn’t really her accolades (which are impressive) or her sales funnel (which is unbelievable), it is more of who she is. She has this magnetic nature, full of humility and calm energy. She has this clarity of vision and this generous spirit and kindness that made you feel like you are hanging out by the pool with an old friend. I learned so much from her on this trip.

You might know Kate--or not realize that you know Kate! If you know Entrepreneurs on Fire, you know Kate, because she's literally the engine that makes that powerhouse go. Her boyfriend and sidekick, John Lee Dumas, is the face of EO Fire, but Kate is the backend of the multimillion dollar business that has touched thousands and thousands of lives through their podcast, courses, products, and their incredible and thriving community.

It was extra special to have Kate on the show because I got to hear more about her journey and learn firsthand how they found unbelievable success by ditching busy, getting insanely laser focused on their craft, and creating their product suite and sales funnel to attract the right people who are ready to buy.

Doesn't that sound appealing? There is so much wisdom in this episode brought to you from years on the front lines because Kate was on them. You'll want a notebook and a pen ready because you're going to learn how to get laser-focused, how to pinpoint your action plan for growth and how to step into that next level of monetization in your business.

SHOW NOTES: www.elizabethhartke.com/podcast/087

Ep# 086: [Pep Talk] Celebrating Wins May 14, 2020

Show notes

This is a pep talk for you, but this is also a pep talk for myself today too. I’m talking about taking the time to truly celebrate our wins.

I am so bad at this. I’m a 3 on the Enneagram (Achiever). I have crazy big ambitions and goals that I push really hard for. But as soon as I achieve them, I don’t even take a beat to celebrate it and recognize how far I have come. My mind immediately jumps to, “What’s next??”

Life is 99.99% about the journey. When we don’t take the time to pause along the way and celebrate where we are, we are focusing too much attention on the destination, the .01%, and that makes it feel like we are never winning. That big goal you are pushing for? It’s not the only win along the way.

Click play to hear what I’ve decided to do to start to recognize and celebrate my little goals! It’s so simple, but I think it will make a world of difference in enjoying the journey.

Does this resonate with you? Or do you make it a habit to stop and celebrate your wins along the way? Send me a DM and let me know what you do!

SHOW NOTES: www.elizabethhartke.com/podcast/086

Text the word “superpower” to 38470 for your free worksheet to help you identify what sets you apart from the crowd!

Ep# 085: Crafting The Perfect Opt In To Attract Your Ideal Client (and to grow your list) May 11, 2020

Show notes

We’re getting right into it today and breaking down the power of creating opt ins, freebies, freemiums or as we call them here on scaling up - FROMIES! Freebies for my homies.

How can you create value-driven opt ins that will attract quality leads, getting them quick wins and helping you grow your list?

You’ve come to the right place! We’re talking all about it on today’s show!

What exactly is an opt in?
What are some creative ways to give away free value in exchange for someone’s email?
How do you craft the right opt in that brings in the right people for your business?
What are some examples?
Once you create it, then what?

I’ve gotchu covered!

By the end of this episode you’ll feel confident in how to craft the perfect opt in to grow that list with the right, quality people!

Head to the show notes for the links and resources mentioned in today's show: www.elizabethhartke.com/podcast/085

Ep# 084: [Pep Talk] Send the Pitch May 07, 2020

Show notes

Today’s pep talk is all about just taking the next step; send the pitch!

This is what I mean by that…

Back when I first jumped into entrepreneurship, I had just quit my job and was in this limbo space of, Oh my gosh, I have no money. I have to make money!

So I started building up my confidence muscle by pitching myself to different clients. I was trying to use the skill sets I already had in marketing to move the needle forward in my business.

Let me be clear: I did not know what I was doing. But with every pitch and every rejection (because I got many!), I learned so much. I think it’s so important that we just sometimes take the action steps and let the emotion behind the steps catch up to us later.

Grab your free Superpower worksheet so that you can gain clarity and confidence in what you have to offer! Text “Superpower” to the number 38470.

SHOW NOTES: www.elizabethhartke.com/podcast/084

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected