Scaling Up

Latest Episodes:

Ep# 083: Prioritizing YOU to Feel + Do Your Best with Amanda Walker May 04, 2020

Show notes

Do you ever just meet a sweet soul that you feel completely connected to the first time you meet them and you just kind of admire how they do everything that they do? Today I am introducing you to someone who did that for me, but I am also having her on Scaling Up because I'm so certain you're going to feel the same way when you hear her speak.

Amanda Walker is a health style coach and her mission on this planet is to empower women to feel (get this!) amazing naked. That's right, I said it, naked. But it's not what you might think! She uses a holistic approach and a no B.S. way to work with women to unearth the root causes of their insecurities. She's not just getting her clients into a body that they love, but a life that they love. Everything is interconnected.

Amanda is a wife and a mama of two, so going into Mother's Day, I thought it would be the perfect time for us Mavericks to talk about how to pause for a second and figure out how to prioritize ourselves and our health and really how to step into the most vibrant and best version of ourselves. That's where we get to step into a higher level of creation. You are going to fall in love with Amanda. By the end of this, you're going to be feeling amazing naked.

We Chat About:

Hitting a Wall in Our Potential
Embracing Monotony and Routine
Choosing to Feel Good
Simple Ways to Start to Feel Better

Head to the show notes for all of the resources mentioned in today's episode! www.elizabethhartke.com/podcast/083

Ep #082: [Pep Talk] Which Camp Do You Fall Into? Apr 30, 2020

Show notes

Are you a visionary? Or are you more of a practical thinker?

Most of us lean more heavily one way or the other, and some of us are even solely devoted to just one of those two camps. I see it all the time in the entrepreneurs I work with in my mastermind. We identify as either a creative visionary or a practical realist.

But according to John Maxwell, in order to be truly successful, a leader has to be able to embody both of these very different qualities and abilities!

The Visionaries--they are the dreamers. They can picture exactly what success looks like and they can come up with a million ideas on the road to getting there. It’s a beautiful thing to listen to a visionary in full on dream mode. BUT (you knew this was coming, didn’t you?!), many leaders who identify solely as visionaries don’t do enough practical thinking to actually bring these beautiful ideas to life!

The Practical Realists are in another camp. These leaders can see all the steps it takes to accomplish something big and impactful. They want to study every possible angle, they take the courses, they read the books. They often focus on the “how” of making something happen. BUT, many solely practical leaders aren’t able to picture the grand vision of what could be. They often get stuck where they’re at and then begin to doubt themselves.

If you stay in just one of these camps, eventually you get stuck. The idea is to find a mix of both.

As leaders, our job is to dream and envision the future, but we also have to have a practical nature in order to develop the strategy and the action plan to bring that vision to life.

So, determine: are you too much in one camp? What can you do today to start to move the needle toward the middle of the two so that your dream can actually come to life?

www.elizabethhartke.com/podcast/082

Ep# 081: Crafting Your Vision + Mission Statements Apr 27, 2020

Show notes

We all want nothing more than to have people jump on board with our mission, right?

And it’s tough when we see other people out there in business with what seems like hoards of people cheering them on and celebrating their wins and whipping out their credit cards ready to buy whatever they bring to market.

But here’s the thing...

They had to have some serious clarity to create that kind of movement.

And for people to follow you, you need to know where you’re going.

In this episode I’m breaking down the science behind crafting both your vision and mission statements so you can feel confident in what you’re here to do, ready to shout it from the rooftops so other people can get on board with it, too!

By the end of today’s episode, you’ll know how to create your own solid statements. Make sure you head to the show notes and download today’s fromie, my Vision + Mission Statement worksheet, to help you walk through the exercise. Take a screenshot of your completed worksheet and tag me on instagram @elizhartke with the hashtag #imscalingup!

SHOW NOTES: www.elizabethhartke.com/podcast/081

Ep #080: [Pep Talk] The Truth About Your Health Apr 23, 2020

Show notes

If you’ve been following me for any period of time, even like 5 minutes, you know how obsessed I am with optimizing my health. And there’s really no greater time in our history to talk about this topic than right now! This could be a needle mover for so many of you listening in.

Don’t wait for a doctor, a pandemic, a diagnosis to scare you into realizing that your days are limited; they already are. So when it comes to taking care of yourself, what are you waiting for?! Your body is your biggest asset. Your body is what you operate your business out of. If your brain is not firing on all cylinders, imagine what you are leaving on the table.

So many entrepreneurs overlook this area, and it’s costly. If you want to start optimizing your own health, but you don’t know where to even begin, I would love to help! I’ve been studying this for almost a decade. Click here to schedule a (free!) 15-minute Health Optimization call with me and I’ll give you suggestions based on what I know to work.

We’re Mavericks. We think differently and we operate differently. We’re not perfect, we don’t have it all figured out, but as we figure it out and we realize how we can up level, we go for it.

Ep# 079: Creating Multiple Revenue Streams with Natalie Sisson Apr 20, 2020

Show notes

Once in a while I have someone on the show and their message and their mission so deeply resonates with what we’re doing here at Scaling Up. I had one of those moments when I talked to Natalie Sisson.

She’s just a true representation of a bootstrap entrepreneur because she has done it all, and she has done it all by pulling up those bootstraps and making it happen. She’s a two time best-selling author, she’s a podcast host with over 1.5 million downloads, she ditched corporate and started a tech company, then she monetized her blog, and she developed a multiple six-figure online education platform with eight different revenue streams.Natalie is the perfect person to have on to talk about all things having to do with having multiple channels of income flowing into and through your business.

If you don’t want to be a one-trick pony with a weak foundation (you don’t!) and you’re ready to learn how to develop more income streams into your business, tune in!

We chat about:

How Natalie Monetized Her Business in the Beginning Stages
We All Have Parts of Us That are Monetizable
The Importance of Multiple Income Streams
Shifting Your Business Model to Support Your Goals

SHOWNOTES: www.elizabethhartke.com/podcast/079

Ep# 078: [Pep Talk] Creating in the Dark Apr 16, 2020

Show notes

So much of our growth happens in the dark. We often think the magic is going to happen in the light of day, where it's obvious, where the world is celebrating us, when the spotlight is on us, when we are getting our big wins. But so much of my own experience has shown me that true creation and mastery happens in the dark, when no one else can see you or celebrate you. It’s the work you do in the dark of the morning while the world still sleeps, the work you do late at night after the kids are in bed and the house is finally quiet, the work that you do in the middle of the night because you just can’t get that thought out of your head… This is when all the greatness happens.

SHOWNOTES: www.elizabethhartke.com/podcast/078

Ep# 077: [Pep Talk] I've Tried Everything Apr 13, 2020

Show notes

Okay, homies, it’s time for a pep talk! I hear this same phrase all the time: “I’ve tried everything!” I’m calling B.S. on it. And in this episode, I’m telling you why!

If you are a business owner, you obviously want to see the needle move. You want to make more money, you want to bring in the right clients, you want to grow your social media following… There are so many different avenues to take that can help you and your biz grow!

When you say “I have tried everything!” -- that's really not the case. You haven't tried everything. You’ve tried a lot of things, sure! You've worked hard, you've put in effort, you have spun your wheels, but you haven't found the things that are going to move the needle for you.

Likely, a lot of this has to do with your mindset. I see this same mistake in both new and seasoned business owners alike. You could be in business for 20 years and still say that phrase! But it’s time to cut the cord from that way of thinking because it isn’t serving you. You are here to level up. You are here to go to new heights.

Start tracking your efforts, open up your mind to pivoting, seek out a mentor, and make sure you are consuming content that is serving you and causing you to grow.

You haven’t tried everything. You just haven’t found the right thing. Keep searching for it, and keep Scaling Up!

SHOWNOTES: www.elizabethhartke.com/podcast/077

Ep# 076: Launching + Selling Out Your Programs, Services, + Offers with Shannon Lutz, Part 3 Apr 13, 2020

Show notes

You've likely just binged on the last two incredible episodes with the lovely Shannon Lutz since this is Part Three of our three-part series. If you haven't done that yet, you need to!

Part One, episode 74, was all about Magnetic and High-Converting Content. How do you create it? How does it work in your favor?

Part Two, episode 75, was all about breaking down Instagram Psychology and Strategy for Your Business. How can you leverage stories and Instagram as a whole for your business? We dove deep into the tips, tricks, hashtag strategies, all the things you want to know.

This episode is getting right to the pinnacle of all things online business. Part Three is all about how to Launch and Sell Out Your Programs, Services, and Offers. This is gold. If you want straight up tactics, a game plan to launch your offers and have ideal customers banging down your door, converting like gangbusters... Shannon and I, we've got you on this one.

In This Episode, We Chat About:

Building Your Product Offering
Prepping for Your Launch
Launching Your Offers
Should You Use Ads with your Launches?
Live Vs. Evergreen Launches
What Should DM’s Look Like During Launch Week?
What to Do Right After Completing Your Launch
Letting Your Enthusiasm Show!

SHOWNOTES: www.elizabethhartke.com/podcast/076

Ep# 075: Instagram Psychology + Strategy for Your Business with Shannon Lutz, Part 2 Apr 13, 2020

Show notes

This episode is part two of a three-part series with the lovely creator of The Social Bungalow, Shannon Lutz. Last week Shannon and I dove into how to create magnetic and high converting content. Basically the key to your success.

Today we are getting deep into the nitty gritty of Instagram...ever heard of it?? Specifically: how to leverage Instagram stories, the tried and true methods to connect more deeply with your ideal customer and make it more likely that they'll want to work with you. We’re talking about everything from hashtags to collaboration strategies along with all the IG marketing strategies you need to boost your engagement, feel confident in how you're growing your business and, most importantly, the fundamental strategies that never change.

If you're doing these things through and through, even when algorithms change, you are going to be growing a very strong business utilizing this platform.

We chat about:

The foundational concepts of Instagram
The ideal number of IG stories
Variety in story content
What's up with highlights?
Creating an impactful IG bio
Hashtag tips
Generating engagement

SHOWNOTES: www.elizabethhartke.com/podcast/075

Ep# 074: Creating Magnetic + High Converting Content with Shannon Lutz, Part 1 Apr 13, 2020

Show notes

Sweet Lord Almighty, I don't even know how to begin to express my level of excitement for what's about to go down! We wanted to start off season two of Scaling Up hella strong, and my mind immediately went to marketing legend, Shannon Lutz. I adore this girl so much and know she's going to light up your life with so much joy and insane business marketing knowledge that we decided to kick off season two with a three-part series with Shannon.

Part 1 of this series is all about how to create magnetic and high converting content, which is essentially the key to attracting the right people into your business who actually want to pull out their card and pay you.

We chat about:

Really Good (Free) Content is King
The Best Platform for Sharing Content
Best Practices for Instagram
How Shannon Batches Phenomenal Content
What We Should Post About

SHOWNOTES: www.elizabethhartke.com/podcast/074

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