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    Business

    Sales Transformation

    Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

    Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

    With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

    So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

    Advertise

    Copyright: Copyright © Leadium, Inc. 2023

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    701 - Building Authentic Relationships and Taking Conversations Offline, with Lindsey McMillion Nov 14, 2023
    Show notes

    In this episode, host Collin Mitchell interviews Lindsey McMillon, the founder of McMillon Consulting. They discuss the common mistakes people make on LinkedIn and how to use the platform effectively for sales prospecting. Lindsey emphasizes the importance of building genuine relationships and taking conversations offline. She shares tips on engaging with connections, using personalized outreach, and providing value. Overall, the episode provides valuable insights on leveraging LinkedIn for sales success.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Lindsey McMillon (Founder, McMillon Consulting)


    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    700 - Hiring for Right Stage Fit, with Jay Webb Nov 09, 2023
    Show notes

    In this episode, host Colin Mitchell welcomes Jay Webb to discuss hiring revenue leaders and the importance of hiring for the right stage fit. They explore the changing landscape of hiring, including the decreasing emphasis on four-year degrees and the value of curiosity as a soft skill. Jay emphasizes the need to avoid over-indexing on domain expertise and highlights the importance of finding candidates who are a good fit for the stage and culture of the company.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Jay Webb (Founder, Goats of Growth)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    699 - AI-Powered Sales Transforming Sales Performance, with Bowen Moody Nov 07, 2023
    Show notes

    In this episode, host Colin Mitchell welcomes guest Bowen Moody, the sales guru and AI mastermind behind Wonder Way. They discuss the problem of sales coaching and training in today's market and how AI is playing a role in solving it. Bowen explains how Wonder Way listens to sales calls and provides instant feedback to sales reps, eliminating the need for managers to watch recordings. They also address concerns about relying on AI and the potential impact on job roles.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Bowen Moody (CEO, Wonder Way)


    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can.


    698 - Prospecting with Impact and Adding Value, with Mark Hunter Nov 02, 2023
    Show notes

    In this episode, host Mark and Collin discuss prospecting in today's sales environment. Mark emphasizes the importance of treating prospects like customers and providing value in every interaction. They also criticizes ineffective email strategies, such as generic "checking in" messages, and highlights the need for quality over quantity in prospecting. Also, Hunter shares insights on separating oneself from the competition and creating meaningful connections with prospects.

    Follow the Host:

    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:

    Mark Hunter (Sales kickoff speaker, The Sales Hunter)


    Sponsored By:

    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    697 - Personalization at Scale for Sales Success, with Leslie Venetz Oct 31, 2023
    Show notes

    In this episode, host Colin Mitchell and guest Leslie Venetz discuss value-based segmentation in sales. They explore the concept of segmenting prospects based on their specific needs and challenges, rather than just basic demographics. Leslie shares examples of how to effectively personalize outreach based on trigger events and other segmentation criteria. They emphasize the importance of strategic thinking and personalization in outbound sales.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    696 - The Science of Hard Work and Continuous Improvement, with John Barrows Oct 26, 2023
    Show notes

    In this episode, the John Barrows talks about the importance of hard work and the role it plays in achieving success. He shares his own experience of working hard to reach the top of a company in less than 12 months. Barrows also emphasizes the value of money and how it can eliminate unhappiness. He encourages listeners to take ownership of their careers and to continuously learn and improve through testing and trying different approaches.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    John Barrows (Founder, JB Sales)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    695 - Creating a Game Plan for Sales Success, with Larry Long Jr Oct 24, 2023
    Show notes

    In this episode, Colin Mitchell discusses with Larry Long Jr. the importance of sales transformation and the need for intentional action to achieve success. They emphasize the need for continuous learning and adapting to the changing sales environment. Mitchell also highlights the significance of focusing on revenue-generating activities and executing a well-defined plan. Larry also shares insights on thriving in challenging times and the power of belief in achieving success.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    694 - Building a Winning Sales Playbook: Key Ingredients and Best Practices, with Tom Slocum Oct 19, 2023
    Show notes

    In this episode, host Colin Mitchell interviews Tom Slocum, the CEO and founder of the SD Lab, about sales development and building effective sales playbooks. They discuss the importance of having a playbook and the common mistakes companies make when creating one. Tom shares key ingredients for a great playbook, including buyer personas, sales scripts, and objection handling. He also provides insights on where the playbook should live and how to make it easily accessible and interactive for the sales team.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Tom Slocum (CEO and Founder, The SD Lab)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    693 - Creating Content for Different Stages of the Sales Funnel, with Mike Swigunski Oct 17, 2023
    Show notes

    In this episode, host Colin Mitchell discusses with Mike Swigunski the importance of creating focused content to attract the right audience and build trust. Mike shares his own experiences and mistakes in content creation and offers tips on how to cater to specific target groups. Mike Swiginski, an expert in buying and selling online businesses, who provides insights on the basics of these transactions also discuss liquidity, risk tolerance, and the factors that determine the value of a business.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Mike Swigunski (Founder, Global Career)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    692 - The Importance of Tracking Win Rates in Sales, with Andy Paul Oct 12, 2023
    Show notes

    In this episode, Andy Paul discusses the importance of tracking win rates in sales teams. He shares his experience of finding that most sales teams do not track win rates, which is a crucial metric for understanding the effectiveness of sales efforts. Andy emphasizes the need for salespeople to focus on creating positive buying experiences to increase their win rates. He also talks about his book "Sell Without Selling Out," which provides a framework for sellers to connect with buyers, understand their needs, and operate with generosity.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Andy Paul (Author, Sell without selling out)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


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