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    Business

    Sales Transformation

    Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

    Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

    With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

    So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

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    Copyright: Copyright © Leadium, Inc. 2023

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    711 - The Power of Gratitude in Sales and Leadership, with Elizabeth Frederick Dec 19, 2023
    Show notes

    Colin Mitchell welcomes Elizabeth Frederick, an operations officer and senior advisor at Criteria for Success, to discuss the topic of gratitude in sales and leadership. They explore the benefits of having a gratitude practice, including improved relationships, reduced stress, and better mental health. Elizabeth shares practical ways to incorporate gratitude into daily life, such as reflecting on gratitude in the morning and at the end of the day, and expressing gratitude to others. They also discuss how gratitude can improve team dynamics and create a positive work culture.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Elizabeth Frederick (President and CEO, Collavia)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    710 - Unlocking LinkedIn Success: Offline Strategies for Sales Professionals, with Lindsey McMillion Dec 14, 2023
    Show notes

    Colin welcomes Lindsey McMillon-Steeman back to the show to discuss leveraging LinkedIn for sales success. They talk about the importance of having a profile that reflects who you are offline, and how to make sure your online presence matches your real-life persona. Lindsey shares tips on optimizing your LinkedIn profile and using features like the name pronunciation audio to humanize yourself. They also discuss the power of handwritten notes in building relationships with prospects.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Lindsey McMillon (Founder, McMillon Consulting)


    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    709 - Putting People Before Products: The Power of Relationships in Sales, with Dale Dupree Dec 12, 2023
    Show notes

    Collin Mitchell welcomes guest Dale Dupree, also known as the "Copier Warrior," to discuss his unique approach to sales. Dale shares his philosophy of putting people before products and building relationships based on emotion and community. He talks about the importance of reputation and the impact it can have on sales success. The conversation also touches on the role of authenticity and perseverance in sales.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Dale Dupree (Founder and CSO, The Sales Rebellion)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    708 - Building an Effective Sales Playbook: Key Insights and Tips, with Tom Slocum Dec 07, 2023
    Show notes

    In this episode, the Collin discusses with Tom Slocum the importance of building a sales playbook and how it can benefit a company's go-to-market team. They explore what should and shouldn't be included in a playbook and who should be involved in its creation. Tom also shares insights on measuring the effectiveness of a playbook and the positive results that can be expected, such as improved sales performance, unified processes, and reduced onboarding time.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Tom Slocum (CEO and Founder, The SD Lab)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    707 - The State of Outbound: Prospecting in a Crowded Market, with Ryan O'Hara Dec 05, 2023
    Show notes

    In this episode, host Colin Mitchell discusses the state of outbound sales with guest Ryan O'Hara, CEO and founder of Pitchfire. They talk about the challenges of prospecting in today's competitive market, with statistics showing that the average person gets prospected 780 times a year. They discuss the decreasing response rates to cold emails and calls, and the need for sales reps to be creative and personalized in their outreach. They also highlight the importance of using the phone as a less competitive channel for outbound sales.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Ryan O'Hara (Founder and CEO, Pitchfire)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    706 - Mastering Deliverability: How to Get Your Emails in the Primary Inbox, with Leslie Venetz Nov 30, 2023
    Show notes

    In this episode, host Colin Mitchell welcomes Leslie Venetz, a corporate sales trainer and go-to-market consultant. They discuss the importance of deliverability and domain reputation in sales. Leslie provides tips for individual sellers who may be experiencing deliverability issues, such as taking a multi-channel approach and leveraging voicemails to point prospects to their emails. They also discuss the dos and don'ts of using LinkedIn as a sales channel.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Leslie Venetz (Corporate Sales Trainer and Founder of Sales Team Builder)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    705 - Taking Action in Sales: More Than Just Talk, with Larry Long Jr. Nov 28, 2023
    Show notes

    In this episode, host Colin Mitchell welcomes Larry Long Jr., an exceptional sales coach, to discuss the importance of taking action in sales. They talk about the difference between talking the talk and walking the walk, emphasizing the need for intentionality in prospecting and learning from lost opportunities. Larry shares his personal experiences and encourages listeners to ask tough questions of themselves and their prospects. Overall, the episode highlights the importance of being proactive and learning from failures to achieve sales success.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Larry Long Jr. (Sales Coach, Larry Long Jr. Enterprises)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    704 - The Key to Effective Goal Setting in Sales, with Elizabeth Frederick Nov 23, 2023
    Show notes

    In this episode, host Colin Mitchell interviews Elizabeth Frederick, the host of Let's Talk Sales podcast and the president and CEO of Collavia. They discuss the concept of setting "stupid goals" and how to avoid them. Elizabeth breaks down the acronym SMART (Specific, Measurable, Achievable, Relevant, Time-bound) and introduces her own acronym, STUPID (Shoulds, Tasks, Unaligned, Procrastination, Inattentive, Disconnected), to help people set more effective goals. They emphasize the importance of aligning goals with individual skills and interests, breaking goals down into actionable tasks, adapting to changing situations, and connecting goals with calendars and task lists.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Elizabeth Frederick (President and CEO, Collavia)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    703 - Eliminate Complexity and Focus on What Matters, with Mike Simmons Nov 21, 2023
    Show notes

    In this episode, host Colin Mitchell welcomes back Mike Simmons, a seasoned coach and leader with 22 years of experience in high-growth tech companies. They discuss the importance of simplifying execution in sales and how to avoid overcomplicating things. They emphasize the need for clarity and focus in goal setting and execution, and the importance of eliminating unnecessary tasks and metrics. The episode provides practical tips for sales teams and leaders to streamline their processes and achieve better results.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Mike Simmons (Seasoned Coach and Leader)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    702 - The Process of Buying Sales Technology, with David Dulany Nov 16, 2023
    Show notes

    In this episode, host Collin Mitchell welcomes David Dulany, CEO and founder of TenBound, to discuss the process of buying sales technology. They talk about the importance of having a well-defined process for evaluating and buying technology, including documenting the company's buying policy and consolidating the tool list. They also discuss the power that buyers have in negotiating contracts and terms with technology vendors. David emphasizes the need for companies to be proactive in evaluating and piloting different technologies before committing to long-term contracts.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    David Dulany (CEO and Founder, TenBound)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


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