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    Business

    Sales Transformation

    Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

    Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

    With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

    So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

    Advertise

    Copyright: Copyright © Leadium, Inc. 2023

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    731 - Aligning Sales, Marketing, and Finance for Business Success, with Kate O'Neil Apr 15, 2024
    Show notes

    Kate O'Neil and Collin Mitchell discuss the importance of alignment between sales, marketing, and finance in a business. Kate emphasizes the need for these departments to work together and share information to achieve the company's goals. Mitchell and guest Kate O'Neill, CEO of Teeming, also discuss the impact of financial models on sales and marketing goals and the consequences of not aligning these areas. They also highlight the changing landscape where finance is playing a bigger role in running the business.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Kate O'Neil (CEO, Teaming)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    730 - Niche Down to Scale Up: Community-Led Growth, with Lloyed Lobo Apr 12, 2024
    Show notes

    Collin Mitchell and guest Lloyed Lobo delve into the world of entrepreneurship and sales. They discuss the challenges of starting a niche business, the importance of finding your ideal customer profile, and the power of building a community around your brand. Lloyd shares his journey of building Boast.ai and the strategies they used to bootstrap to 10 million ARR. The episode highlights the significance of authenticity, perseverance, and niche targeting in the entrepreneurial journey.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Lloyed Lobo (Co-founder, Boast)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    729 - Nine-Figure Advertiser Reveals Sales Insights, with Jason Wojo Apr 10, 2024
    Show notes

    Collin Mitchell interviews Jason Wojo, a nine-figure advertiser, who shares his journey from culinary school to building a successful social media marketing agency. Jason discusses his experiences with door knocking, upselling clients, and the challenges of scaling a business. He also highlights the importance of learning from mentors and the struggles of managing finances while growing a business.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Jason Wojo (CEO, Wojo Media)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    728 - Sales Karma: Customer-Centric Leadership, with Leandra Fishman Apr 08, 2024
    Show notes

    Colin Mitchell and Leandra Fishman discuss their journeys in sales and leadership. Leandra shares her experiences transitioning from sales to leadership roles, emphasizing the importance of building relationships and solving problems. They highlight the challenges and rewards of leadership, focusing on the significance of listening, learning, and empowering teams to succeed.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Leandra Fishman (CRO, Apollo.io)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    727 - Future of Marketplaces in Sales, with Jeff Torbeck Apr 04, 2024
    Show notes

    In this episode, Collin and Jeff Torbeck discuss the future of marketplaces and the challenges faced by startups in today's funding landscape. Jeff highlights the importance of building profitable businesses and the shift towards efficiency and profitability. Torbeck also explores the role of marketplaces in connecting candidates and companies efficiently, emphasizing the need for understanding candidate preferences beyond just company names.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Jeff Torbeck (VP, Gun.io)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    726 - The Power of Radical Collaboration in Sales Transformation, with Ronen Pessar Mar 22, 2024
    Show notes

    Ronen shares a personal experience of miscommunication and highlights the need for understanding different communication styles. Pessar also explores the concept of radical collaboration and how it can improve teamwork and productivity.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Ronen Pessar (Founder, Ronen Pessar Advisory)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    725 - Mastering Sales Strategy, with Carl Cox Mar 04, 2024
    Show notes

    In this episode, host Colin Mitchell delves into the world of sales strategies with guest Carl Cox, CEO of Forty Strategy. They discuss the importance of focusing on leading indicators rather than just lagging indicators in sales. Carl emphasizes the significance of controlling actions that lead to outcomes and highlights the need for transparency and effectiveness in measuring sales activities.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Carl Cox (CEO, 40 Strategy)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    724 - Enterprise Sales Acceleration: Warmly's Game-Changing Insights, with Alan Zhao Mar 01, 2024
    Show notes

    Alan and Collin discuss the evolution of Warmly from its initial concept as a co-founder matching platform to its current focus on enterprise solutions like Zoom Name Tags. Alan shares insights into the challenges faced and the pivotal moments that led to the company's success. The episode highlights the importance of adaptability and perseverance in the ever-changing landscape of sales technology.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Alan Zhao (Co-Founder, Warmly)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    723 - Using AI to Transform Sales: Deep Work Examples and Tactical Strategies, with Ryan Staley Feb 28, 2024
    Show notes

    Collin welcomes back Ryan Staley to discuss specific use cases of AI in sales. They explore how sales leaders can leverage AI to create an entire sales organization in just 20 minutes, as well as using AI for predictive analysis and client segmentation. They emphasize the importance of providing enough context when using AI and how regular use improves the ability to ask specific questions. They also discuss the potential for sales leaders with AI skills to earn higher salaries.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Ryan Staley (Founder and CEO, Whale Boss)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    722 - Sales and Marketing Alignment: The Key to Revenue Success, with Kate O'Neil Feb 26, 2024
    Show notes

    In this episode, host Colin Mitchell interviews Kate O'Neil, CEO of Teeming, about her journey from sales to marketing. They discuss the challenges and pressures of sales, the lack of diversity in the sales industry, and the importance of aligning sales and marketing teams. Kate shares her insights on how sales and marketing can work together more effectively to achieve revenue goals.

    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Kate O'Neil (CEO, Teaming)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


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