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    Business

    Sales Transformation

    Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

    Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

    With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

    So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

    Advertise

    Copyright: Copyright © Leadium, Inc. 2023

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #681 - Calling Culture and the Future of Cold Calling, with Kevin Hopp Aug 04, 2023
    Show notes

    Colin Mitchell welcomes back Kevin Hopp to dig into the importance of calling culture in outbound sales. This is the episode that gets down and dirty around the misconception that cold calling is dead and the rise of AI in sales. Kevin shares his expertise in helping teams improve their phone conversations and connect rates. They also touch on the challenges of building a strong calling culture in a remote or hybrid team.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Kevin Hopp (Founder, Hopp Consulting Group)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #680 - Winning More Than Losing in Sales, with Andy Paul Aug 01, 2023
    Show notes

    Andy Paul and Collin Mitchell discuss the problem of low win rates in sales teams. The research that shows average win rates are only around 17%, and how this has become an accepted norm in many sales organizations. Andy argues that sales leaders need to care about improving win rates and focus on helping their sellers win more than they lose. He also emphasizes the importance of tracking win rates and conducting win loss analysis to understand why deals are won or lost.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Andy Paul (Author, Sell Without Selling Out)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #679 - Use a Growth Mindset to Level Up Your Sales Career, with Mark Cox Jul 27, 2023
    Show notes

    In this episode, host Collin Mitchell welcomes Mark Cox on the show to discuss the importance of negotiating the value of an opportunity in sales. He emphasizes the need for collaboration and aligning on the value of the opportunity rather than revealing all cards. Mark also talks about the challenges sales leaders face and shares his experience of closing a significant deal with a top bank in the US. Mark is all about Growth Mindsets and shares his sales transformation journey and the importance of lifelong learning.



    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Mark Cox (Founder, In the Funnel Sales Coaching)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #679 - From Cashier to Sales Coach, with Kevin Hopp Jul 25, 2023
    Show notes

    In this episode, host Colin Mitchell interviews Kevin Hopp, founder of Hopp Consulting Group and host of Hopp on Calls. They discuss Kevin's background in sales, from his first job as a cashier to becoming a successful account executive and now a prolific sales coach. Kevin also talks about the changing sales environment, the challenges of technology, and the importance of being good at your job in sales. This is a conversation that highlights so much about the experiences of an entrepreneur and the importance of resilience in the tech industry.



    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Kevin Hopp (Founder, Hopp Consulting Group)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #678 - VAULT: The Never Ending Chase for Sales Quotas, with Elyse Archer Jul 21, 2023
    Show notes

    In this episode, Colin Mitchell discusses the journey of Elyse Archer, the Founder and CEO of She Sells, a coaching program for women in sales. Elyse shares her early entrepreneurial spirit and her college experience studying journalism. She talks about the pressure to constantly strive for success in sales and the unhealthy habits it can lead to. Elyse also discusses the creation of the She Sells brand and the importance of redefining success and finding self-worth within oneself.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Elyse Archer (Founder, She Sells)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #677 - Building Trust through Content Creation, with Mike Swigunski Jul 19, 2023
    Show notes

    In this episode, host Colin Mitchell introduces Mike Swigunski, a bestselling author and nomadic entrepreneur. Mike shares his experiences of working and traveling around the world for the past decade. He also discusses his expertise in online transactions and buying and selling deals worth over $120 million. The episode emphasizes the importance of creating content to build trust and establish credibility with potential clients. Mike shares his personal experience of starting with just a travel blog and how his expertise in the field helped him gain recognition and trust from his network.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Mike Swygunski (Founder, Global Career)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #676 - The Importance of the Buying Experience in Sales, with Andy Paul Jul 13, 2023
    Show notes

    In this episode, host Colin Mitchell welcomes Andy Paul to discuss the importance of the buying experience in sales. Andy highlights data that shows the buying experience is the most important factor in a buyer's decision-making process. He emphasizes the need for sales teams to focus on creating a positive buying experience to compete and win against other vendors. He also discusses the importance of disqualifying leads and making the right choices in sales.


    Follow the Host:
    Collin Mitchell (Partner, Leadium)


    Our Episode Guest:
    Andy Paul (Author, Sell Without Selling Out)

    Sponsored By:
    Leadium | The leader in outbound sales appointment setting

    *If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!


    #675 S2 Episode 544 - CUT OUT THE MIDDLEMAN: Creating Residual Income with David Carlin Jun 08, 2023
    Show notes

    MAKE MONEY IN YOUR PAYMENTS PROCESSING


    Payments industry expert David Carlin discusses how to cut out the middleman in the sales process and make residual income. Businesses can make money off every transaction made through their merchant account, and this income can continue for years to come. Learn more about David’s insights on making money from processing your own payments in this episode of Sales Transformation.


    Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

    Learn more about David

    Residual Payments | Instagram | TikTok


    Connect with Collin

    LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok


    #674 S2 Episode 543 - WHAT'S YOUR WHY: Putting Thought Into Your Future May 29, 2023
    Show notes

    YOU DON'T HAVE TO HAVE EVERYTHING SET UP AT FIRST


    It's definitely possible to make goals for yourself based on your 'why' even if it's not exactly present in your life yet. In today's episode, Collin has an insightful conversation with Kevin Bartlett, Regional Sales Manager at ExtraHop on how and why puts a lot of long-term thought into his every decision. There are a lot of nuggets of inspiration so tune in to this latest episode of Sales Transformation.


    Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.


    TRANSFORMING MOMENTS

    KEVIN: SET THE FOUNDATION FOR YOUR WHY

    "To me my why was always my kids before I even had kids. And I still didn't understand that but that was what I would continue to come back to and I struggled for a long time. Part of it is leading that process and leading by example and this was the next knowing that that was going to be a part of my life at some point.


    Connect with Kevin

    LinkedIn | Website


    Connect with Collin

    LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok




    #673 S2 Episode 542 - CREATING STORY: Writing Books For Storytelling in Sales May 28, 2023
    Show notes

    MASTERFUL STORYTELLING


    Writing books is not only about sharing information but also comes from a love of learning. In today's episode, we throwback to Collin's conversation with Jeremey Donovan, EVP of RevOps and Strategy at Insight Partners regarding the books he's written in the previous years. He shares golden nuggets not only on writing books but also on what inspired him to create the ones he's written. Catch all of this in the latest episode of Sales Transformation.


    Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.


    TRANSFORMING MOMENTS

    JEREMEY: DON'T EXPECT TO CREATE THE NEXT HIT

    "I can't remember the exact statistics but basically, you should just go in expecting you're going to lose time and money. I believe the reason you should write, particularly business non-fiction books, is because you're trying to figure something out. You're trying to structure your thoughts and learn and understand. And if someone picks it up, great!"


    Connect with Jeremey

    LinkedIn | Website


    Connect with Collin

    LinkedIn | YouTube | Newsletter | Twitter | IG | Tik Tok



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