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    Home & Garden

    Rooted Agritourism

    Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

    Whether you’re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you’ll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

    From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

    Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

    Podcast Instagram: https://www.instagram.com/rootedagritourism/

    Business Coaching: https://www.sunnymarymeadowcoaching.com/

    Farm Website: www.sunnymarymeadow.com

    FarmerstoFlorists: https://www.farmerstoflorists.com/

    Farm Instagram: https://www.instagram.com/sunnymarymeadow/

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852

    Advertise

    Copyright: © Bloom & Grow LLC

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Productivity and Efficiency Tips for Flower Farming Mini Series - Part 2 Jul 08, 2024
    Show notes

    Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

    In this episode, Liz discusses planting and efficiency in flower farming. She emphasizes the importance of planning and getting specific about what and how much to grow based on what can be sold. The episode also features a discussion about Tilmor a company that offers tools and equipment for small growers. The host shares her experience with the Dibbler tool and the benefits of using pre-cut fabric for weed control. She also explores the advantages of buying plugs instead of starting from seeds and suggests enlisting the help of the community to make planting more efficient.

    Helpful Links:

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Crop Planning Journal: https://amzn.to/3xubPZh

    Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

    Dewitt Fabric: https://www.dewittcompany.com/products/landscape-fabric/

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    Productivity and Efficiency Tips for Flower Farming Mini Series - Part 1 Jul 01, 2024
    Show notes

    Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

    In this episode, host Liz kicks off the Productivity and Efficiency Tips for Flower Farming Mini Series. She emphasizes the importance of focusing on expenses and time management to increase profitability. The episode is part of a mini-series divided into three parts: planning, planting, and harvesting. Liz provides insights on crop planning, inventory management, and task management. She also shares her experiences with tools and resources that have helped streamline her flower farming process. The upcoming episodes will cover planting with precision and the importance of event work and subscriptions.

    Takeaways

    • Focus on expenses and time management to increase profitability in flower farming.
    • Crop planning is crucial for predicting sales and optimizing flower production.
    • Take inventory of seeds, tools, and resources to avoid wastage and panic buying.
    • Invest in tools and resources that streamline the flower farming process, such as a dibbler and a journal for crop planning.
    • Analyze and optimize planting and harvesting techniques to maximize productivity.
    • Consider the different needs and expectations of event work and subscription customers.

    Helpful Links:

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Crop Planning Journal: https://amzn.to/3xubPZh

    Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    The Process of Creating a Wildflower Patch on My Cut Flower Farm Jun 25, 2024
    Show notes

    Blog version of the podcast: https://www.sunnymarymeadowcoaching.com/blog/creating-a-beautiful-wildflower-patch-my-journey-and-tips-for-success

    In this episode, Liz discusses her wildflower patch and the process of planting and maintaining it. She shares her personal experience and tips for preparing the soil, choosing the right seeds, and dealing with weeds. Liz also mentions the importance of regular maintenance and the transition from annuals to perennials in the patch.

    Takeaways

    • Preparing the soil and removing weeds and debris is crucial before planting a wildflower patch.
    • Choosing the right seeds for your climate and soil type is important for successful growth.
    • Regular watering in the initial weeks is crucial for seed germination.
    • Maintaining the patch and controlling weeds is necessary to prevent them from taking over.
    • The patch will evolve over time, with annuals going to seed and perennials becoming more dominant.
    • Consider seeking support and grants from programs like the CSP for larger-scale wildflower projects.

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    Flower Farmer Forum Friday Featured Flower Farmer - Olson Blooms Jun 21, 2024
    Show notes

    The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently.

    Nicole from Olson Blooms shares her journey of starting a flower farming business in Holly, Minnesota. She talks about the inspiration behind her farm name and the significance of her family's history in the area. Nicole discusses her transition from teaching to farming and the challenges she faced along the way. She explains her current offerings, including bouquet subscriptions, DIY bloom buckets, and flower arranging workshops. Nicole also shares her goals for the future, including adding more perennials and shrubs to her farm.

    Takeaways

    • Starting a flower farming business can provide a sense of control and fulfillment for individuals looking for something of their own.
    • It's important to find a balance between personal goals and family needs when running a flower farm.
    • The business side of flower farming can be just as important, if not more, than the growing aspect.
    • Growing a variety of flowers allows for seasonal changes and customer satisfaction.
    • Having an open mind and being adaptable to change is crucial for long-term success in the flower farming industry.

    Olson Blooms: https://www.olsonblooms.com/

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    The Vital Role of Professional Marketing for Your Farm with Kelly Cane of Moxie Creative Jun 17, 2024
    Show notes

    In this conversation, Liz and Kelly Cane of Moxie Creative discuss the importance of branding, website creation, and the pitfalls of DIY marketing. They emphasize the need for professional expertise in logo design and branding, as well as the significance of a well-maintained and updated website. The conversation also touches on the challenges and misconceptions faced by small business owners in the realm of marketing and branding.

    Takeaways

    • The importance of professional expertise in logo design and branding
    • The significance of a well-maintained and updated website
    • Challenges and misconceptions faced by small business owners in marketing and branding

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    Flower Farmer Forum Friday Featured Flower Farmer - Ranchy Stems Jun 14, 2024
    Show notes

    The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently. The first episode features Katie and Audra from Ranchy Stems in South Dakota. They discuss their journey into flower farming, their initial struggles with selling at farmers markets, and their shift towards agritourism. Their why for starting a flower farm includes the desire for freedom and financial stability, as well as a love for flowers. They also emphasize the importance of finding a niche and adjusting their business model based on market demand. Audra and Katie discuss their love for flowers and their journey in starting Ranchy Stems, a flower farm in rural South Dakota. They talk about the challenges they faced, the importance of communication and record-keeping, and the value of learning from failures. Audra and Katie also share their plans for the future, including subscriptions, nursing home sponsorships, and on-farm events. They emphasize the need to have a sense of purpose and to be confident in one's abilities.

    Follow Ranchy Stems: https://www.instagram.com/ranchystems/

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/sunnymarymeadow/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    Overwintering Ranunculus in Zone 4B: My Journey and Lessons Learned Jun 10, 2024
    Show notes

    In this episode, Liz discusses her experience growing ranunculus in zone 4B. She shares her methods for pre-sprouting the corms, planting them in the high tunnel, and overwintering them. Liz also talks about the importance of using high tunnels in colder climates and the challenges she faced with saving and replanting the corms. She concludes by mentioning her plans for the upcoming year and the changes she will make to her subscription offerings.

    Takeaways

    • Ranunculus can be successfully grown in zone 4B with the use of a high tunnel.
    • Pre-sprouting the corms and planting them in trays or directly in the ground can yield good results.
    • Overwintering ranunculus is possible but requires careful storage and selection of healthy corms.
    • Soil health is important for successful ranunculus cultivation, and cover crops can help improve it.
    • Consider the timing of ranunculus blooms when planning subscriptions or sales.
    • Selling ranunculus at a premium price is justified due to the high demand and cost of wholesale corms.

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    Cut Flower Farming Must Have: Storage Coolers with Julia from CoolBot Jun 04, 2024
    Show notes

    $25 off code: https://storeitcold.referralrock.com/l/6R543BWF/

    In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup considerations. The conversation covers the importance of cool storage for flowers, the options for building or buying a cooler, and the considerations for mobile coolers. It also delves into the impact of temperature on flower storage and the referral program for Coolbot.

    Takeaways

    • The use of floral coolers is instrumental in the efficient storage and preservation of flowers for small businesses.
    • Retrofitting coolers with the Coolbot controller can be a cost-effective solution for businesses facing compressor issues.
    • Understanding the basics of building a cooler, including setup considerations and humidity levels, is essential for businesses looking to create their own cooling solutions. The importance of cool storage for flowers, especially for flower farmers and florists.
    • Considerations for building or buying a floral cooler, including the options for mobile coolers.
    • The impact of temperature on flower storage and the referral program for Coolbot.

    CoolBot: https://www.storeitcold.com/

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    Farmer Florist Bootcamp July 8 & 9 with Jeni Becht May 29, 2024
    Show notes

    More information on Farmer Florist Boot Camp and the link to sign up: https://www.sunnymarymeadowcoaching.com/joinus-32544a52-8c39-4821-b321-b3548312c38e

    Check out Jeni: https://www.thefloralhustle.com/

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/sunnymarymeadow/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


    The Importance of Rest and Recovery When it Comes to Running Your Business May 27, 2024
    Show notes

    In this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners to prioritize rest and incorporate it into their business plans.

    Takeaways

    • Running a business is not a solo endeavor; having a team to help is important.
    • Trying to do too much can lead to burnout; finding a balance is crucial.
    • Rest and recovery enhance productivity and maintain physical and mental health.
    • Rest fosters creativity and improves decision-making.
    • Incorporating rest into your routine and setting boundaries is essential for long-term success and well-being.

    Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

    Podcast website: www.sunnymarymeadowcoaching.com

    Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

    Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

    Podcast Facebook group: https://www.facebook.com/groups/888196709178852


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