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Rooted Agritourism — Home & Garden
Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

Whether you’re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you’ll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

Podcast Instagram: https://www.instagram.com/rootedagritourism/

Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

FarmerstoFlorists: https://www.farmerstoflorists.com/

Farm Instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Copyright: © Bloom & Grow LLC

Latest Episodes:

Back to Better Book Club: "I Know How She Does It" by Laura Vanderkam Sep 13, 2024

Show notes

Summary

In this episode, Liz and Abbey discuss the book 'I Know How She Does It' by Laura Vanderkam. They share their thoughts on the book and how it applies to their own lives. They discuss the concept of managing time and finding balance between work, family, and personal life. They also talk about the importance of being aware of when you are working past the point of diminishing returns and the value of quality time with family. Overall, the episode emphasizes the importance of flexibility and finding what works best for each individual's unique situation.

Takeaways

Managing time and finding balance is essential for success in all areas of life.
Being aware of when you are working past the point of diminishing returns can help increase productivity.
Quality time with family is important and should be prioritized.
Flexibility in scheduling and finding what works best for you is key to achieving a balanced life.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

"Should You Grow?" Series: Jewels of Opar Sep 09, 2024

Show notes

In this episode of the Flower Farmer Forum podcast, Liz discusses the benefits of growing jewels of opar, a flower that adds texture and movement to bouquets. Liz shares her personal experience with growing jewels of opar and highlights its versatility in different floral arrangements. She also provides practical tips on harvesting and using the flowers. The episode concludes with a reminder to pause and reflect before making any big decisions in the flower farming business.

Takeaways

Jewels of opar is a flower that adds texture and movement to bouquets and floral arrangements.
It is a versatile flower that can be used in weddings, events, and wearable flowers.
The flowers start blooming in mid-August and continue to produce throughout the season.
Harvesting the flowers requires waiting until the petals fall off and the berries become woody and rigid.
Before making any big decisions in the flower farming business, it is important to pause, reflect, and gather information.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Back To Better Book Club Trailer Aug 30, 2024

Show notes

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

2024 Update on The Flower Farm: 100K Podcast Downloads, Farm Operations and Future Plans Aug 27, 2024

Show notes

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Lisianthus Aug 19, 2024

Show notes

In this episode, Liz discusses the pros and cons of growing lisianthus, a beautiful but somewhat tricky flower. She shares her experiences and tips for successfully growing lisianthus, including the importance of buying plugs instead of starting from seed, the need for well-drained soil and plenty of sunlight, and the different bloom times of different lisianthus groups. Liz also emphasizes the profitability of selling lisianthus by the stem or using them in premium arrangements, rather than including them in lower-priced bouquets. Overall, lisianthus can be a valuable addition to a flower farm if grown and marketed correctly.

Takeaways

Consider buying plugs instead of starting lisianthus from seed for better success.
lisianthus requires well-drained soil and plenty of sunlight, but does not like to have wet feet.
Different lisianthus groups have different bloom times, so plan accordingly for succession planting.
Selling lisianthus by the stem or using them in premium arrangements can be more profitable than including them in lower-priced bouquets.
lisianthus has a long vase life and can be stored in a cooler for up to two weeks.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Investing in Education: The Value of Peddling Perishable Products with Katie and Audra from Ranchy Stems Aug 16, 2024

Show notes

Learn about Foundations of Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/foundationsofPPP

Katie and Audra from Ranchy Stems discuss their experience taking Liz's course on Peddling Perishable Products. They talk about their backgrounds, their journey in investing in themselves, and the changes they made to their flower farming business as a result of the course. They emphasize the importance of efficiency, streamlining processes, and building a business around their life. They also highlight the value of the course in providing guidance, shortcuts, and a community of support. Overall, they express gratitude for the course and the opportunity to learn and grow their business.

Takeaways

Efficiency and streamlining processes are key to running a successful flower farming business.
Building a business around your life, rather than the other way around, is important for sustainability and work-life balance.
Investing in education and guidance, such as taking a course, can provide valuable shortcuts and help avoid costly mistakes.
Being part of a supportive community of like-minded individuals can provide inspiration, motivation, and opportunities for collaboration.
Constant learning and adaptation are essential for growth and success in the flower farming industry.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Snapdragons Aug 12, 2024

Show notes

In this episode, Liz discusses the topic of growing snapdragons for cut flower farming. She covers various aspects such as market demand, pricing, starting needs, space requirements, harvest needs, and sales methods. Snapdragons are considered a versatile and popular flower that can be grown in most zones. They have a long vase life and can be harvested when two-thirds open. The host also mentions the importance of choosing the right variety and provides tips for purchasing plugs or starting from seeds.

Takeaways

Snapdragons are a versatile and popular flower that can be grown in most zones.
They have a long vase life and can be harvested when two-thirds open.
Consider market demand and pricing when deciding to grow snapdragons.
Snapdragons can be started from plugs or seeds, with plugs being a convenient option.
Support netting may be needed for outdoor planting, and they can be stored in the cooler for up to 10 days.
Choose the right variety for your specific needs and sales methods.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Farm website: www.sunnymarymeadow.com

Farm instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Welcome to the Flower Farmer Forum Podcast Aug 05, 2024

Show notes

The Flower Farmer Forum podcast has been rebranded from Sunny Mary Meadow to better represent its goal of creating a vibrant community for flower farmers. The podcast has reached over 100,000 downloads and will continue to release regular episodes on profitably growing flowers and sustainable agriculture. Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help. The podcast also offers workshops, courses, and coaching for flower farmers.

Takeaways

The Flower Farmer Forum podcast has been rebranded to better reflect its goal of creating a community for flower farmers.
The podcast has reached over 100,000 downloads and continues to release regular episodes on profitably growing flowers and sustainable agriculture.
Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help.
The podcast also offers workshops, courses, and coaching for flower farmers.

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Farm website: www.sunnymarymeadow.com

Farm instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Every Day Feels Like Friday Jul 31, 2024

Show notes

In this episode, Liz announces her name change and the rebranding of her podcast from Sunny Mary Meadow Podcast to Flower Farmer Forum. She discusses her initial hesitation to change the name and her desire to focus on both flower farming and the business side of her farm. Liz shares her love for flower farming and the reasons why every day feels like a Friday for her. She talks about the importance of hiring help, setting goals, and creating systems to make the business more efficient and enjoyable. Liz also reveals her plans for expanding her farm and building a sustainable business for future generations.

Takeaways

Changing the name of a podcast or business can be a strategic decision to better align with the focus and goals of the brand.
Finding joy and fulfillment in a business requires intentional planning, hiring help, and creating systems to streamline operations.
Setting clear goals and having predictable revenue streams can reduce stress and create a sense of calmness in the business.
Building a sustainable business involves transitioning from being an operator to being an owner, delegating tasks, and focusing on long-term growth and scalability.
Business ownership allows for flexibility and the ability to pursue other interests and passions while still running a successful enterprise.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Farm website: www.sunnymarymeadow.com

Farm instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Productivity and Efficiency Tips for Flower Farming Mini Series - Part 3 Jul 15, 2024

Show notes

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, Liz discusses the process of harvesting flowers on her farm and shares tips for maximizing efficiency. She emphasizes the importance of planning and growing the right crops in the right quantities. Liz also talks about the benefits of batch work and having a central location for tools and materials. She provides insights into her bouquet-making process and highlights the significance of intentional flower selection for events.

Takeaways

Plan and grow the right crops in the right quantities to reduce waste and maximize efficiency.
Utilize batch work to streamline the harvesting and bouquet-making process.
Have a central location for tools and materials to improve organization and save time.
Select flowers intentionally for events to ensure they are fully open and at their prime.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Crop Planning Journal: https://amzn.to/3xubPZh

Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Dewitt Fabric: https://www.dewittcompany.com/products/landscape-fabric/

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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