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Rooted Agritourism — Home & Garden
Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

Whether you’re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you’ll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

Podcast Instagram: https://www.instagram.com/rootedagritourism/

Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

FarmerstoFlorists: https://www.farmerstoflorists.com/

Farm Instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Copyright: © Bloom & Grow LLC

Latest Episodes:

Live Webinar Replay: Managing Burnout in Flower Farming Oct 23, 2024

Show notes

In this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphasizes the importance of making work enjoyable and sustainable, rather than simply trying to be more resilient in the face of challenges.

Takeaways

Scaling your business can mean scaling your problems.
Creating a standard bestselling offer simplifies customer expectations.
Setting a minimum for custom orders helps manage workload.
Streamlining communication is crucial for efficiency.
Using scheduling tools can help manage customer interactions effectively.
Batching work reduces stress and increases productivity.
It's important to prioritize enjoyment in your work.
Clear boundaries help maintain a healthy work-life balance.
Utilizing tools like Google Docs can enhance team communication.
Burnout can be managed by modifying work processes rather than personal resilience.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Community Over Competition in Flower Farming Oct 21, 2024

Show notes

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve business practices. Liz shares personal experiences and practical strategies for standing out in a crowded market, fostering community among growers, and prioritizing customer needs. The conversation highlights the significance of viewing competition as a catalyst for growth and success in the flower farming community.

Takeaways

Focus on offense, not defense when facing competition.
Collaboration among flower farmers can create a stronger community.
Competition can drive innovation and improvement in business practices.
An abundance mindset allows for growth and success in a competitive market.
Understanding customer needs is crucial for business success.
Building relationships with competitors can lead to mutual benefits.
Celebrating the successes of others fosters a positive community.
Staying true to your unique offerings helps differentiate your business.
Continuous innovation is key to staying relevant in the market.
Trusting the process and maintaining a long-term vision is essential for success.

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025

Helpful Links:

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Interview with Todd Musig, Co-Author of "Juggling Elephants" Oct 18, 2024

Show notes

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way. Todd shares insights on future projects and the ongoing evolution of his work.

Takeaways

You can't grow as a business owner if you're not growing as a person.
Self-publishing can be a viable route to reach your audience.
The metaphor of juggling elephants illustrates the challenges of balancing life.
Intentionality is key in managing work and personal life.
Quality acts in each life ring are more important than balance.
Saying no is essential for maintaining focus on priorities.
Celebrating small wins contributes to overall motivation.
Daily planning helps in managing time effectively.
Family meetings can enhance communication and planning.
It's important to take time for self-care amidst busy schedules.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

Growing the Right Flowers for Your Business - Burnout Mini Series Part 3 Oct 14, 2024

Show notes

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implementing efficient production and pricing strategies. Liz also shares insights on crop planning, tracking production, and setting revenue goals to ensure a sustainable and profitable flower farming business.

Takeaways

Growing the right amount of the right plants is crucial.
Understand customer demand to avoid burnout.
Efficient production can reduce stress and labor.
Track bloom cycles to ensure continuous flowers.
Pricing appropriately is essential for profitability.
Crop planning helps manage production effectively.
Use tools to keep track of flower production.
Learn from past mistakes to improve future growth.
Set clear revenue goals to guide business decisions.
Engage with customers to understand their preferences.

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Hiring The Right Help in Your Business to Avoid Burnout - Burnout Mini Series Part 2 Oct 07, 2024

Show notes

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this episode of the Flower Farmer Forum podcast, Liz discusses strategies to reduce burnout on flower farms, focusing on the importance of hiring help and building a strong team. She shares her personal experiences and insights on transitioning from a manager to a leader, identifying bottlenecks in business operations, and practical tips for hiring the right employees. The conversation emphasizes the significance of teamwork, clear communication, and strategic planning in creating a sustainable and successful flower farming business.

Takeaways

You can do anything, but you can't do everything.
Hiring help is a huge responsibility and opportunity.
Bottlenecks often start with us as the owner being unclear about expectations.
Success is about teamwork and building a strong support system.
The smallest shift in delegating tasks can be a game changer.
Adjust your expectations as you both learn the best ways to work together.
Hiring your first employee can feel overwhelming, but it can be rewarding.
Clarity about roles and responsibilities is crucial for success.
Planning ahead is essential to reduce stress and expenses.
Hiring help allows you to focus on higher-value activities.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Interview with Jones Loflin, Co-Author of "Juggling Elephants" Oct 04, 2024

Show notes

In this episode of the Back to Better podcast, host Liz engages with Jones Loflin, author of 'Juggling Elephants'. They explore the themes of work-life balance, the importance of background and shared experiences, and the concept of juggling various responsibilities in life. The conversation delves into the significance of focusing on the right 'ring' at the right time, recognizing when to take breaks, and the role of purpose in achieving happiness and success. They also discuss the importance of communication and support in personal and professional relationships, and how to celebrate successes along the way.

Takeaways

The concept of juggling elephants represents the challenges of managing multiple responsibilities.
Understanding your background shapes your perspective and influences your actions.
It's essential to focus on the right 'ring' in life: work, self, or relationships.
Time management and focus are crucial for productivity and success.
Recognizing when to take breaks can enhance overall performance and well-being.
Purpose is a driving force behind happiness and success in life.
Clear communication of expectations can prevent misunderstandings and create a supportive environment.
Finding joy in everyday life contributes to overall happiness.
Celebrating small successes can boost motivation and morale.
The role of a ringmaster is to manage and influence the various aspects of life effectively.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

How I *Mostly* Avoided Burn Out This Farming Season - Burnout Mini Series Part 1 Sep 30, 2024

Show notes

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this conversation, Liz discusses her experiences and strategies for avoiding burnout as a flower farmer. She emphasizes the importance of financial management, setting clear goals, and creating boundaries to maintain a healthy work-life balance. Liz shares her transition from a seasonal business model to a year-round operation, highlighting the benefits of planning and prioritizing tasks to reduce stress and enhance profitability. The conversation serves as a guide for flower farmers looking to sustain their passion while managing the demands of their business effectively.

Takeaways

It's crucial to record experiences when they are fresh.
Financial management is key to avoiding burnout.
Setting clear revenue goals helps maintain focus.
Burnout often results from operating without boundaries.
Running a business requires a long-term perspective.
Planning for off-seasons can reduce stress.
Transitioning to year-round operations can stabilize income.
Creating boundaries allows for a healthier work-life balance.
Proactive financial management leads to smoother operations.
Investing in personal development can enhance business practices.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

What Does it Really Mean to "Have it All"? with Bailey Raml Sep 27, 2024

Show notes

In this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life balance.

Takeaways

Liz and Bailey discuss the challenges of balancing career and family life.
Bailey shares her experience as a senior learning consultant and mother.
The importance of tracking time for both work and personal life is emphasized.
Success is redefined beyond traditional metrics, focusing on personal fulfillment.
The concept of 'having it all' is explored and critiqued.
Golden hours for productivity are identified as crucial for effective work.
Flexibility in work schedules is essential for managing family responsibilities.
Negotiating work hours can lead to better work-life integration.
The distinction between success and significance is highlighted.
Self-examination is key to understanding personal values and goals.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Connect:

https://www.lizfiedlermergen.com/

https://www.instagram.com/lizfiedlermergen/

https://www.facebook.com/groups/419082867827460

Tax Planning Tips for Flower Farmers Sep 23, 2024

Show notes

In this episode of the Flower Farmer Forum podcast, Lizdiscusses the importance of financial health for flower farmers, emphasizing that understanding and managing finances is crucial for sustainability and success in the business. She shares insights on how to monitor financial health throughout the year, the significance of tax planning, and practical tips for organizing finances. Liz encourages farmers to reflect on their business's profitability and personal well-being, offering support for those feeling overwhelmed or questioning their business direction.

Takeaways

Financial health is a year-long process, not just tax season.
Understanding your financial position helps in making informed decisions.
Pre-selling flowers can create predictability in income.
Organizing receipts monthly prevents confusion at tax time.
Quarterly reviews of profit and loss statements are essential.
Depreciation can significantly impact tax deductions.
Setting aside money for taxes quarterly avoids surprises.
Tracking expenses accurately is crucial for financial clarity.
Reflecting on personal well-being is as important as business health.
Seeking professional help can provide clarity and direction.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Label and Store Dahlias Sep 16, 2024

Show notes

Get the Free Guide: https://www.sunnymarymeadowcoaching.com/free-downloads-resources-1

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler-Mergen discusses the essential practices for labeling and storing dahlias in the fall. She emphasizes the importance of proper labeling to ensure the identification of different varieties, especially before the frost hits. Liz shares her techniques for storing dahlias, including the best materials to use and the ideal conditions for storage. She also highlights the significance of selecting the right dahlia varieties for both personal enjoyment and business needs, providing insights into her own experiences and plans for the upcoming season.

Takeaways

Labeling dahlias is crucial before the frost hits.
Use oil-based paint markers for durable labeling.
Store dahlias at 45 to 55 degrees for best results.
Dahlias can be stored without dividing them.
Organize your dahlias by keeping a list of which to keep or sell.
Timing is key for labeling and storing dahlias.
Consider the market demand when choosing dahlia varieties.
A good storage method involves keeping dirt on the tubers.
Plan for future seasons by evaluating your current dahlias.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

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