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Rooted Agritourism — Home & Garden
Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

Whether you’re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you’ll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

Podcast Instagram: https://www.instagram.com/rootedagritourism/

Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

FarmerstoFlorists: https://www.farmerstoflorists.com/

Farm Instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Copyright: © Bloom & Grow LLC

Latest Episodes:

"Should You Start a Flower Farm?" Live Webinar Replay May 24, 2024

Show notes

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provides insights and advice for aspiring flower farmers and entrepreneurs. In this part of the conversation, Abbey discusses the benefits of having systems in place to manage her schedule and handle customer requests. She also talks about the challenges of turning down potential business due to being fully booked. Abbey shares her experience with adjusting her pricing and learning the value of her products and services over time. She emphasizes the importance of keeping track of hours and costs when starting a business. Abbey also provides insights on growing and selling peonies, including the need for a good cooler and understanding the shelf life of the flowers. She talks about attracting customers through word of mouth, joining local groups or chambers, and collaborating with traditional florists. Abbey encourages entrepreneurs to be brave and take the leap in starting their own business.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

To Sell or Not To Sell in Your First Year of Flower Farming May 20, 2024

Show notes

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards and managing pricing. The episode concludes with a reminder to weigh personal circumstances, resources, and goals when deciding whether to sell flowers in the first year.

Takeaways

Identify your goals and motivations before deciding whether to sell flowers in your first year.
Selling flowers in the first year can provide valuable market insight and help build a customer base.
Consider the potential risks and challenges, such as maintaining quality standards and managing pricing.
Weigh personal circumstances, resources, and goals when making the decision to sell flowers in the first year.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Going Deeper, Not Wider with Your Customer Base May 13, 2024

Show notes

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and motivation.

Takeaways

Focus on building stronger relationships with a smaller group of customers rather than trying to attract a large audience.
Understanding customer needs and anticipating their future needs can lead to repeat sales and customer loyalty.
Reducing advertising costs by focusing on existing customers can save time and money.
Training new customers takes time, so focusing on repeat customers allows for more time to improve products and services.
Deepening relationships with existing customers can lead to a more stable and predictable revenue stream.
Celebrate and acknowledge the progress you have made instead of fixating on what is still ahead.
Share your achievements with others to reinforce a positive mindset and culture of appreciation.

Resources

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

The Gap and the Gain: https://a.co/d/0Zvg6df

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram:https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Targeting the Right Audience: Key to Successful Ads Measuring and Analyzing Your Results with Lexi Wright May 06, 2024

Show notes

The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is limited. For those DIYing their ads, they suggest starting with boosting posts that drive sales and analyzing website analytics to see if the ads are effective. In this conversation, Liz and Lexi discuss the process of setting up and running Facebook ads. They also explain the importance of having a website and how to choose the right type of ad and audience for your campaign. Lexi emphasizes the need for measuring and analyzing results, as well as the importance of having clear goals and a customer journey map. They also discuss the mindset and mindset shifts necessary for successful marketing.

Takeaways

Having clear goals and measuring success is crucial when running Facebook and Instagram ads.
Understanding the different audiences on Facebook and Instagram can help in targeting ads effectively.
Hiring a freelancer or specialist can save time and yield better results when running ads.
For those DIYing their ads, start by boosting posts that drive sales and analyze website analytics to evaluate effectiveness. Set up a Facebook Business Manager account to run Facebook ads.
Bring your assets, such as your Facebook and Instagram pages, into your Business Manager account.
Set up an ad account to have more options for targeting and data.
Consider setting up a data set to gather more information about your website visitors.
Choose the right type of ad based on your goals, such as awareness, traffic, or engagement.
Define your audience and set a budget for your ads.
Create eye-catching creatives and compelling copy for your ads.
Measure and analyze your results to make informed decisions.
Have clear goals and create a customer journey map to guide your advertising strategy.
Develop a growth mindset and understand the importance of measuring and analyzing data in marketing.

Helpful Links:

Link to her free guide: backpocketsocial.com/liz

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcastnstagram: https://www.instagram.com/flowerfarmerforum/

Coaching: https://www.sunnymarymeadowcoaching.com/

Should You Start a Flower Farm Mini Series - Part 3 Apr 29, 2024

Show notes

In this episode, Liz wraps up the three-part mini-series on starting a flower farm. The main theme is the commitment to learning and understanding the various aspects of running a business, beyond just growing flowers. The host discusses the importance of sales, handling rejection, and analyzing the market. They also emphasize the need for efficiency and streamlining processes to save time and avoid burnout. The episode concludes with an invitation to a live Q&A webinar.

Takeaways

Starting a flower farm requires a commitment to learning about all aspects of running a business, not just growing flowers.
Efficiency and streamlining processes are crucial to save time and prevent burnout.
Analyzing the market and understanding customer preferences is essential for success.
Sales and handling rejection are important skills to develop.
Consider the resources available and the level of commitment required before starting a flower farm.

Link to signup for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-27840ccf-7ed0-4fa7-a4bd-16e51986adfd

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Should You Start a Flower Farm Mini Series - Part 2 Apr 22, 2024

Show notes

In this episode, Liz discusses the resources needed to start a flower farm, specifically focusing on time and money. She emphasizes the importance of considering the amount of time available and the flexibility of that time when starting a business. She also highlights the financial investment required to run a flower farm and the need for a safety net and an exit strategy. The host encourages listeners to have a clear end goal in mind and to be realistic about the challenges and sacrifices involved in starting a flower farm.

Takeaways

Consider the amount of time and flexibility you have available before starting a flower farm
Be prepared for the financial investment required to run a flower farm
Have a clear end goal in mind and plan for a safety net and an exit strategy
Be realistic about the challenges and sacrifices involved in starting a flower farm

Link to signup for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-27840ccf-7ed0-4fa7-a4bd-16e51986adfd

Smart Labels: https://www.amazon.com/QR-Smart-Labels-Scannable-Organization/dp/B0BJS364C6?maas=maas_adg_31EA81720AD78B3DA43CB84763549F2B_afap_abs&ref_=aa_maas&tag=maas

Blog: https://www.sunnymarymeadowcoaching.com/blog/should-you-start-a-flower-farm-managing-time-and-expenses

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram:https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Should You Start a Flower Farm Mini Series - Pt. 1 Apr 15, 2024

Show notes

This episode is part one of a three-part mini-series titled 'Should You Start a Flower Farm?' Liz discusses important questions to ask yourself before starting a flower farm, such as how you feel about sales and how you handle rejection. The episode emphasizes the need to analyze the market for the flowers you want to grow and be comfortable with criticism and unhappy customers. It also highlights the importance of understanding that not everyone will be your customer and being okay with that. The episode concludes by encouraging listeners to sign up for a live Q&A webinar and teasing the topics of the next two parts of the mini-series.

Takeaways

Before starting a flower farm, analyze the market for the flowers you want to grow and be willing to adjust your plans accordingly.
Be comfortable with criticism and unhappy customers, as not everyone will appreciate or understand the value of your flowers.
Understand that you are not for everyone, and be okay with that. Focus on attracting and serving the customers who appreciate your products and services.
Selling flowers is the key to making money in a flower farm business, not just growing them.
Sign up for the live Q&A webinar and stay tuned for parts two and three of the mini-series, which will cover learning about things other than flowers and assessing your available resources.

Link to signup for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-27840ccf-7ed0-4fa7-a4bd-16e51986adfd

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Blog: https://www.sunnymarymeadowcoaching.com/blog/should-you-start-a-flower-farm-part-1-questions-to-consider

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Use Succession Planting to Grow 20,000 Tulips Apr 08, 2024

Show notes

In this episode, Liz Fiedler discusses how she uses high tunnels to grow and sell tulips. She explains how she uses high tunnels for season extension and succession planting, and shares tips on selecting tulip varieties and planting techniques. Liz also talks about her experience with growing tulips in crates and outside, and how she manages the different stages of blooming. She discusses the importance of planning and organization in selling perishable products like tulips, and highlights the benefits of using high tunnels for controlling the blooming schedule and maximizing profitability.

Takeaways

High tunnels are a valuable tool for season extension and succession planting of tulips.
Selecting early and late blooming varieties can help spread out the blooming schedule.
Planting tulips in raised beds with powdery dry soil makes for easier planting and harvesting.
Managing the blooming schedule and controlling the temperature inside the high tunnels is crucial for maximizing profitability.
Planning and organization are key when selling perishable products like tulips.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Blog: https://www.sunnymarymeadowcoaching.com/blog/how-to-use-secession-planting-to-grow-and-sell-20-000-tulips

Podcast website: www.sunnymarymeadowcoaching.com

Podcast instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Email Marketing for Your Small Business Apr 01, 2024

Show notes

In this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email marketing, including the importance of obtaining permission from subscribers. Liz shares her strategies for building an email list and engaging customers, while Robert suggests offering lead magnets as incentives for subscribers. They conclude by discussing the integration of social media and email marketing to maximize customer engagement and sales. In this conversation, Liz and Robert discuss various aspects of email marketing and its impact on business growth. They cover topics such as promoting newsletters, using newsletters for business growth, balancing organic and corporate approaches, frequency and value in email marketing, monitoring engagement and adjusting frequency, the power of email marketing metrics, segmenting and following up with interested subscribers, overcoming self-limiting beliefs in sales, providing value and avoiding spam, and the benefits of owning a business. They also mention a free Email Marketing Crash Course and a Web Tool Tester for website building.

FREE guide: https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=SunnyMaryMeadow&utm_medium=Podcast&utm_source=SMM-podcast

Takeaways

Email marketing is crucial for businesses as it provides a direct line of communication with customers and generates sales more effectively than social media.
Choosing the right email marketing service is important, with options like MailerLite and BraveO offering affordable and user-friendly features.
Complying with laws and regulations, such as obtaining permission from subscribers, is essential for successful email marketing.
Building an email list requires making it easy for customers to sign up and offering incentives like lead magnets.
Integrating social media and email marketing allows businesses to maximize customer engagement and maintain a consistent presence in customers' inboxes. Promote your newsletter by highlighting its advantages and sharing it on social media.
Use newsletters to promote events and encourage subscribers to forward them to potential customers.
Find a balance between organic and corporate approaches in your email marketing.
Send emails at least once a month to avoid being forgotten, but be mindful of not sending too many.
Monitor email marketing metrics to track engagement and adjust your strategy accordingly.
Segment your subscribers and send follow-up emails to those who show interest.
Overcome self-limiting beliefs in sales and confidently promote your products or services.
Provide value in every email to avoid being perceived as spam.
Take advantage of free resources like the Email Marketing Crash Course and the Web Tool Tester for website building.

My favorite things: https://www.sunnymarymeadowcoaching.com/sunny-mary-meadow-favorite-things

Urban farming in an entirely hydroponic setting, and learning about edible flowers from Lena from Urban Bounty Farms Mar 25, 2024

Show notes

In this episode, Liz interviews Lena from Urban Bounty Farms, an urban hydroponic farm in Kansas City. Lena shares her journey of starting the farm and her vision of transforming blighted buildings into small hydroponic farms. She discusses the challenges and benefits of hydroponic farming, the popular edible flowers for chefs, and the target customers for her farm. Lena also provides insights into licensing and regulations for selling edible plants and her plans for scaling up the business.

Takeaways:

Hydroponic farming in blighted buildings can solve multiple problems, including food swamps, blight, and creating sustainable businesses.

Popular edible flowers for chefs include marigolds, borage, pansies, and nasturtiums.

Selling to restaurants and grocery stores can provide a consistent revenue stream for urban farms.

Licensing and regulations for selling edible plants vary by location and may require inspections and certifications.

Scaling up a farm may require hiring employees and partnering with other farmers.

Urban Bounty Farm:

https://urbanbountyfarm.squarespace.com/

Template club: https://www.sunnymarymeadowcoaching.com/offers/hnARxLRo/checkout

Sunny Mary Meadow (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience. https://www.instagram.com/sunnymarymeadow/

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