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Rooted Agritourism — Home & Garden
Rooted Agritourism

Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture.

Whether you’re launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you’ll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms.

From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams—Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability.

Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism

Podcast Instagram: https://www.instagram.com/rootedagritourism/

Business Coaching: https://www.sunnymarymeadowcoaching.com/

Farm Website: www.sunnymarymeadow.com

FarmerstoFlorists: https://www.farmerstoflorists.com/

Farm Instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Copyright: © Bloom & Grow LLC

Latest Episodes:

The time my customers ordered 300 wholesale Easter Bouquets and how it shaped my entire life because I didn't let fear of failure hold me back. Mar 22, 2024

Show notes

Liz reflects on her flower farming journey and the importance of storytelling with a purpose. She shares the story of how she started her flower farm and the challenges she faced during COVID-19. Liz discusses the unexpected order for 300 Easter bouquets and how she took on the challenge. She emphasizes the importance of taking risks and overcoming fear and also talks about the support she received and the lessons she learned from the experience. She encourages listeners to embrace opportunities and not let fear hold them back.

Takeaways:

Storytelling should have a purpose and provide a valuable lesson or takeaway.

Taking risks and overcoming fear is essential for personal and professional growth.

Seeking support and collaboration can help overcome challenges and achieve success.

Living in the moment and embracing opportunities can lead to unexpected and fulfilling experiences.

Sunny Mary Meadow (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience. https://www.instagram.com/sunnymarymeadow/

Making Your Own Compost with Liselotte from 80 MilesNorth Flower Farm Mar 18, 2024

Show notes

In this episode, host Liz Fiedler interviews Liselotte, a flower farmer and composting enthusiast. Liselotte shares her journey of starting a flower farm and the crops she grows. She explains the importance of composting and how she started composting on her farm. Liselotte discusses the process of creating compost piles and the different materials she uses. She provides tips for starting composting and emphasizes the simplicity of the process. The episode concludes with Liselotte sharing her contact information for those interested in learning more about composting and flower farming.

Email tool tester FREE e book:

https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=SunnyMaryMeadow&utm_medium=Podcast&utm_source=SMM-podcast

Takeaways:

Starting a flower farm requires planning and learning about different crops and growing seasons.

Composting is an important practice for flower farmers to recycle organic waste and improve soil health.

Creating compost piles involves balancing carbon-rich materials (such as leaves and straw) with nitrogen-rich materials (such as vegetable scraps and manure).

Composting can be done in various ways, including using compost tumblers, chicken wire enclosures, or vermicomposting systems.

Starting composting is simple and can be done with basic materials and a good understanding of the carbon-to-nitrogen ratio.

Compost thermometer: https://www.amazon.com/dp/B002Q0ZKX4/ref=cm_sw_r_as_gl_api_gl_i_X3B919D6HMBS7CGV2H0B?linkCode=ml1&tag=sunnymarymead-20

Let It Rot book: https://www.amazon.com/dp/1580170234/ref=cm_sw_r_as_gl_api_gl_i_45MZ7Z3YW0VAAY3PXYC2?linkCode=ml2&tag=sunnymarymead-20

Compost Science for Gardeners book: https://www.amazon.com/dp/0865719764/ref=cm_sw_r_as_gl_api_gl_i_3DCVE6RYHZMJVABWEQS7?linkCode=ml1&tag=sunnymarymead-20

The Composting Bible book: https://www.amazon.com/dp/1801718768/ref=cm_sw_r_as_gl_api_gl_i_SB181MAF7E306W5F1QKQ?linkCode=ml1&tag=sunnymarymead-20

https://www.80milesnorth.com/

Enhancing the Customer Experience, analyzing the sum of all interactions your customers have with your business. Mar 11, 2024

Show notes

On this week's episode we have Tracy Kuchar from Lost Farm Co talking about Customer Experience. As a former small business owner selling toys, Tracy is a Certified Customer Experience Professional (CCXP) and beginning flower farmer. We talk about customer experience and treating it as a discipline the same as accounting and and applying it to business problems and solutions.

Customer experience and customer service as related, but we break out customer experience into the sum all interactions with your business.

She lives near Princeton, NJ. You can find Tracy's page on www.instagram.com/lostfarmco/ @lostfarmco

Follow Liz on Instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

www.sunnymarymeadowcoaching.com

www.sunnymarymeadow.com

Flower Farming in a rural area with self-serve You Picks and adjusting your product to meet the customer base with Meadow Forge Flower Farm Mar 04, 2024

Show notes

In this inspiring episode of our podcast, we delve into the vibrant world of flower farming with Hillary, the pioneering force behind Meadow Forge Flower Farm. Nestled in the heart of a rural landscape, Meadow Forge is not just a farm; it's a testament to innovation, sustainability, and the beauty of nature's bounty.

Hillary takes us on a journey from the farm's humble beginnings to its current status as a thriving, profitable business. She shares the challenges and triumphs of running a farm in a rural area, where logistics and market reach can often be hurdles. However, with creativity and a deep commitment to her community and the environment, Hillary has turned these challenges into opportunities.

A central theme of our conversation is the farm's unique approach to engaging customers and generating revenue. Meadow Forge Flower Farm has embraced a self-serve, "you-pick" model, allowing visitors to immerse themselves in the beauty of the farm and handpick their own flowers. Hillary explains how this approach not only creates a memorable experience for visitors but also supports the farm's operational efficiency and sustainability goals.

We also discuss the practical aspects of flower farming, from crop selection and seasonal adjustments to marketing strategies and community engagement. Hillary shares her insights on how to build a loyal customer base, leverage social media, and create events and workshops that celebrate the farm's offerings.

Throughout the episode, Hillary's passion for her work and her community shines through. She offers valuable advice for other entrepreneurs looking to start or grow their businesses in rural areas, emphasizing the importance of adaptability, community engagement, and staying true to one's values.

Join us for this episode of Sunny Mary Meadow, as Hillary from Meadow Forge Flower Farm shares the secrets behind her blooming success. Whether you're a budding entrepreneur, a flower enthusiast, or someone who appreciates the beauty and potential of rural businesses, this episode is sure to inspire.

It’s not a matter of finding the right price point, but simply volume of customers that best fit a product.

Check out Meadow Forge:

https://www.meadowforge.co/

https://www.instagram.com/meadowforgeflowerfarm?igshid=YmMyMTA2M2Y%3D

https://www.facebook.com/meadowforgeflowerfarm/

Follow Liz on instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

www.sunnymarymeadowcoaching.com

www.sunnymarymeadow.com

Growing thousands of tulips in your basement -- hear from b.a.r.e. flower farm on hydropinically growing tulips. Feb 26, 2024

Show notes

Dive into the vibrant world of hydroponic gardening with our latest podcast episode! We are joined by Jessie from B.A.R.E. flower farm today! Join us as we explore the revolutionary techniques that are changing the way we grow one of the world's most beloved flowers. Whether you're a seasoned gardener looking to expand your repertoire or a curious newcomer intrigued by the idea of soilless cultivation, this episode offers a treasure trove of insights and tips.

Discover the secrets behind successful hydroponic setups, from choosing the right equipment to the nuances of nutrient solutions that bring out the brightest blooms. Our expert guests demystify the process, sharing their personal journeys and the lessons learned from cultivating tulips without a speck of soil. We delve into the environmental benefits of hydroponic gardening, including water conservation and space efficiency, making it an ideal choice for urban gardeners and sustainability advocates.

Beyond the practical advice, this episode celebrates the sheer beauty and variety of tulips that can thrive in a hydroponic environment. Get inspired by stories of stunning displays and innovative projects that push the boundaries of traditional gardening.

Tune in to "Sunny Mary Meadow" and transform your approach to gardening. Discover how hydroponic tulips can add a splash of color to your life and environment, all year round. Whether you're aiming to create a small indoor garden or scale up to a commercial operation, this episode is your guide to flourishing in the world of hydroponics.

This description incorporates keywords such as "hydroponic gardening," "grow hydroponic tulips," "environmental benefits," and "urban gardening," aimed at attracting search engine users interested in hydroponic cultivation, tulip gardening, and sustainable practices. The use of engaging language and the promise of expert insights encourages listeners to dive into the episode.

Follow Liz on instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

Follow Jessie on instagram @bareflowerfarm https://www.instagram.com/bareflowerfarm/

www.sunnymarymeadowcoaching.com

www.sunnymarymeadow.com

"How I Would Start a Flower Farm" - Live Q&A Webinar Feb 23, 2024

Show notes

Welcome to the replay of our live webinar Q&A session, where we dive deeper into the insights shared in our three-part mini-series on how to start a cut flower farm. In this episode, we answer listener-submitted questions and provide additional tips and strategies for aspiring flower farmers. Whether you're just starting or looking to grow your existing flower business, this episode is packed with valuable information to help you succeed in the cut flower industry. We hope you found the information valuable and that it inspires you on your journey to starting and growing a successful cut flower farm.

Links we mentioned:

Cut Flower Crop Planner and Journal - 2024 Edition:

https://amzn.to/48ua7DF

Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/offers/KrY37YV6/checkout

Flower Farmer Template Club:

https://www.sunnymarymeadowcoaching.com/offers/hnARxLRo/checkout

Why my flower farm outgrew the farm stand model. Feb 19, 2024

Show notes

In this week's episode, I share how our flower farm got it's start with a farm stand at the end of the driveway and why I transitioned to a different model. Don't get me wrong, the farm stand model can be great if you're just starting out, and for certain farms might be the perfect end model. But for me, once I realized every single stem had value, I did not want throwing them in the compost bin if they didn't sell to be part of my business plan.

Secrets of Sold Out Stem Bars: https://www.sunnymarymeadowcoaching.com/offers/PnZNn9BU/checkout

Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/offers/KrY37YV6/checkout

How I would start a flower farm with $10,000. (Part 3 of 3 mini-series) Feb 12, 2024

Show notes

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!

Don't forget to submit any questions to podcast@sunnymarymeadow.com

Welcome to Part 3 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start My Flower Farm with $10,000", I realize that very few people have this amount to invest just starting out. I know I certainly didn't. You can quickly throw money at the "fun" stuff to grow and miss out on the potential to start a business on the right foot with sustained profitability. Analyzing your market and figuring out who you're selling to is going to be key.

I discuss what types of education I would invest in, and of course many could think, "She's just saying that because she sells a course." Well, yes, of course I believe my offerings will accelerate you to profitability sooner by not making my same mistakes, not to mention missing out on the opportunity costs of not maximizing your sales... but mine isn't the only course available and I suggest you do your research. My course dives deep into about 10 topics, but maybe you only need help on 2 or 3 and can find a different offering that focuses on just that. Coaches and consultants are out there, but they aren't for everyone. Do your research before investing in anything. That's why I offer a risk-free phone call so you can tell me all about your flower farm and I'll tell you (honestly) if I think my course can help you.

#FlowerFarming #BudgetGardening #StartSmallDreamBig #GardeningPodcast

Peddling Perishable Products launches March 1, and price increases Feb 15 (it has been extended!). Click here to get signed up and save $200: https://www.sunnymarymeadowcoaching.com/peddling-perishable-products-862e9407-46d9-4c69-8007-aa15ed5683e8

Not sure if PPP is right for you? Schedule a phone call and tell Liz about your farm, and she will tell you if she thinks her course can help: https://calendly.com/sunnymarymeadow/1-1s-podcast-interviews-meetings-wedding-consults

BONUS: Flower Farmer Forum Recap Feb 09, 2024

Show notes

On Jan 13, 2024 we hosted the first ever Flower Farmer Forum in St. Cloud, MN. We had 25+ flower farmers and 15+.industry experts popping in and out throughout the day, and the energy in that room was HUNGRY. Hungry for learning. Hungry for networking. Hungry for ideas. Hungry for ways to grow and sell more flowers and turn our hobby into businesses that can actually provide for our families and serve our customers in more creative ways.

We are already planning next year's forum, and hope to double in size.

If you haven't listened to the episode where we planned the forum, go back and find episode 39.

Flower Farmer Forum virtual registration: https://www.sunnymarymeadowcoaching.com/offers/Z2S7hzzH/checkout

P.S. I listened to the recap and I realize I said "awesome" and "amazing" about 100 times. It definitely WAS awesome. I promise to find a new buzzword next time!

How I would start a flower farm with $1000. (Part 2 of 3 mini-series) Feb 05, 2024

Show notes

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!

Don't forget to submit any questions to podcast@sunnymarymeadow.com

Welcome to Part 2 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start My Flower Farm with $1000", this is probably the hardest level to start with. If you're starting with $100, you know you're limited. If you are starting with $10,000, you can play around a bit and get to your dream more quickly. But $1000 -- you know what you should or could invest in, but you have to pick and choose!

Are you passionate about flower farming but constrained by finances? This episode is tailored just for you! We’ll guide you through innovative and cost-effective strategies to begin your flower farm with just $1000. This week we talk more about things to focus on in the future, such as your bouquet making process and keeping track of those tasks you have to do each day.

Stay tuned for the next episodes in this series, where we'll escalate the budget to $10,000, offering insights and advice for each financial level. Whether you're a budding florist, a gardening enthusiast, or someone dreaming of their own flower farm, this mini-series is a treasure trove of inspiration and guidance.

Subscribe and listen now to embark on a blooming adventure with us – starting right from the ground up with just $1000! 🌼💵 #FlowerFarming #BudgetGardening #StartSmallDreamBig #GardeningPodcast

Peddling Perishable Products launches March 1, and price increases Feb 15 (it has been extended!). Click here to get signed up and save $200: https://www.sunnymarymeadowcoaching.com/peddling-perishable-products-862e9407-46d9-4c69-8007-aa15ed5683e8

Not sure if PPP is right for you? Schedule a phone call and tell Liz about your farm, and she will tell you if she thinks her course can help: https://calendly.com/sunnymarymeadow/1-1s-podcast-interviews-meetings-wedding-consults

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