Roadmap to Referrals

Latest Episodes:

#172: Taking Control of Referrals: One Attorney's Journey Sep 28, 2021

Show notes

How do you know which decisions to make as your business grows, particularly as you hit specific milestones? If you have a great first year, what do you need to do to continue the right momentum? I talk to Rick McDermott, an IP attorney who started his solo law firm just 3 years ago. After a successful first year in business, his was driven to capitalize on the success but also put systems and processes in place to continue to grow. Here's his story.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/172.

#171: Breaking Down Layer #6 of Your Referral Strategy Sep 21, 2021

Show notes

There are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer. This final layer is all about Networking. You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time). And you need to know how to flip almost referrals into referrals. If you need to download the "layers" PDF to have the visual of all 6 layers, check out this episode. All resources mentioned in the episode - including the special pricing + link to the $37 Saving Lost Referrals mini-program - can be found on the show notes page at www.staceybrownrandall.com/171.

#170: Q&A Episode about Referrals Sep 14, 2021

Show notes

Every 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas. (I call these my zones of genius... curious what your zones are?) We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your network know about you and about being top of mind with previous or "alumni" clients.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/170.

#169: Lead Gen ROI Pulse Check Sep 07, 2021

Show notes

September is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data. After you've done that you need to do one very important thing first before analyzing your data. We also created a worksheet to help you complete this activity.

You can download the worksheet plus the other resources mentioned on this episode on the show notes page at www.staceybrownrandall.com/169.

#168: Taking Control of Referrals: One Realtor's Journey Aug 31, 2021

Show notes

Changing our mindset, beliefs and the way we do business can be tough. Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of how you do business or how you choose NOT to do business. As is the case with Diana. She was looking for a better way to generate referrals, that was authentic and felt right. Here's her story.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/168.

#167: What Referrals Hide Aug 24, 2021

Show notes

If we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier. What makes that worse is what we don't focus on today, typically we don't feel until months later. In my many conversations with business owners who know they should put the "Referrals Without Asking" strategy in place but can't make the commitment, I hear a few recurring themes of reasons why. A big one is "I'm so busy with current clients". But a referral strategy is not the only thing we then overlook in our business when we're so busy. For resources mentioned in this episode, check out the show notes page at www.staceybrownrandall.com/167.

#166: Referral Lessons from a Failed Cantaloupe Garden Aug 17, 2021

Show notes

The cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly. Maybe you need all 4 lessons or only one, but I guarantee you'll find nugget of wisdom in this episode, #166. For resources mentioned during this episode, please visit the show notes page at www.staceybrownrandall.com/166.

#165: Receiving Referrals from Your Client Experience Aug 10, 2021

Show notes

We want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to receive referrals from your clients.

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/165.

#164: Unpacking Your Client Experience Aug 03, 2021

Show notes

The time has arrived. It's time to take a really good look at your current Client Experience (CX). To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX.

To make this process easier for you, you can download the Unpacking Your CX worksheet to go step-by-step through this process with me. Access to the worksheet and other resources mentioned can be found on the show notes page at www.staceybrownrandall.com/164.

#163: An Engagement Tool for Your Client Experience Jul 27, 2021

Show notes

When you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier. In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/163.

And to take advantage of the Bonjoro special offer - 20% off for life - check out all three levels at www.staceybrownrandall.com/bonjoro.

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