Roadmap to Referrals

Latest Episodes:

#152: Customer Service Does Not Equal Client Experience May 11, 2021

Show notes

For a long time fixing a client's problem was the extent businesses went to for their clients to ensure their loyalty and repeat business. While customer service is important as it solves any problem encountered by a client with your company, it's just one part of how client will judge your company. Let's talk about why.

All resources mentioned on this page can be found on the show notes page at www.staceybrownrandall.com/152.

#151: Being Referable May 04, 2021

Show notes

When I teach the strategies, tactics and methodology of my Referrals Without Asking process, I am making one major assumption. And that is that you're referable. Meaning you have a client experience that delivers quality work and builds the right relationship. So I'm going to explain the ins and outs of the client experience in a series of mini-lessons so you can improve, tweak or create an intentional client experience for your business.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/151.

#150: Celebrating 150 Episodes Apr 27, 2021

Show notes

One hundred and fifty episodes. 150 episodes! It's mind blowing to think about hitting this milestone. When I started, I wondered if I would hit it. I mean, I always planned to hit this milestone when I started but 150 weeks is a long time. But together, we did it. Yes, with your continued listening, feedback, suggestions for topics, amazing reviews, 5 star ratings and high fives... we hit this milestone together. And in honor of 150 episodes, I cooked up an episode in true "Stacey" fashion... with my top 4 lessons learned from starting a podcast. (You didn't think I'd miss an opportunity to teach did you?)

For the resources mentioned in this episode, check out the show notes page at www.staceybrownrandall.com/150.

#149: Share and Tell Apr 20, 2021

Show notes

Share and tell... the grown up version of "show and tell." Join me for my first "on-location" episode as I record from my favorite writing spot in Asheville and dish about the newest book I'm writing (book #2), specifically the hang ups I'm facing.

Plus I've announced the date for the next live Referrals Challenge... just a few weeks away in May so snag your spot now at www.staceybrownrandall.com/challenge.

All links and resources can be found on the show notes page for this episode at www.staceybrownrandall.com/149.

#148: Breaking Down Layer #5 of Your Referral Strategy Apr 13, 2021

Show notes

We are continuing on with breaking down the six layers of the referral strategy with layer #5, which is focused on planting referral seeds with new clients. This episode brings into light an area we haven't discussed on the podcast in way too long... which is having a sticky client experience and being referable. This is where it all starts so it's fitting we dive in deeper. On this episode we look at the new client stage and planting client experience referral seeds during it but we will also use this as a launch pad to dive in to what it means to build a sticky client experience.

All resources mentioned, including the layering PDF of the referral strategy can be found on the show notes page at www.staceybrownrandall.com/148.

#147: Breaking Down Layers #3 & #4 of Your Referral Strategy Apr 06, 2021

Show notes

Over a series of episodes we've been breaking down the six layers of the referral strategy. The first two layers are plans you need to have, the existing referral source plan and the potential referral source plan. The other 4 layers are language tactics, tools in your toolbox you need for specific moments to help you generate referrals and create more referral sources. In this episode we break down two of the language tactics... language tactics for prospects who are referred and language tactics for prospects not referred. When dealing with prospects , the language tactic I want you to master is how and when to plant referral seeds during the buyer's journey.

You can find the image of the prospecting or sales funnel plus the Referral Strategy Layering PDF on the show notes page at www.staceybrownrandall.com/147.

#146: The Who, What, When, Why & How of Referrals Mar 30, 2021

Show notes

Second quarter is starting... and now is the time to put a referral plan in place to take care of your referral sources. In this episode I break down the who, what, when, why and how of referrals so you can get started the right way!

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/146.

#145: Do You Agree or Disagree? Mar 23, 2021

Show notes

So in the last episode (#144), I went on a rant talking about how we should be caring for our referral sources, not testing them. If you missed it, well, I encourage you to go listen to it. Because this week's episode is a discussion with my buddy Jordan Ostroff based on the previous episode. Let's just say it all started with a LinkedIn post by Jordan about referrals in which someone (who will remain nameless) commented on how we're to handle and treat our referral sources. That perspective was to test them for the win-win, test their follow through or time management skills to see if they are worthy of your time. As you can imagine, I fell on the other side of, completely against this perspective. So after my soapbox in episode #144, I thought it would be good to have Jordan come on as we discuss that LinkedIn post.

All resources mentioned in the show are included on the show notes page at staceybrownrandall.com/145.

#144: What's Wrong Today with the Collective Referral Mindset Mar 16, 2021

Show notes

Even today - in 2021 - there is something very wrong with how referrals are discussed, handled and taught. There is a dangerous mindset out there that is doing damage to what I call the "collective referral mindset." The collective referral mindset is how we - collectively - think about referrals. The mindset has been dominated by one thought for decades. You guessed it, the asking for referrals advice. But lately I'm seeing another type of mindset move into focus that is an off-shoot from the "asking" advice. Join me as I dig in. By the way - soapbox alert, consider yourself warned.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/144.

#143: This Bears Repeating Mar 09, 2021

Show notes

I felt it was time to re-visit the fundamental philosophy of how referrals without asking works. Specifically because what's on deck in two upcoming episodes. Meaning I want to make sure you're crystal clear on the referrals without asking philosophy, how we define referrals, who's in the cast of characters and what a referral is really all about. This foundation will help you understand why I think many - though not all - have it wrong with how referrals are taught, discussed or talked about today.

All resources mentioned in this episode can be found on the show notes page for this episode at www.staceybrownrandall.com/143.

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