Roadmap to Referrals

Latest Episodes:

#142: When the Hard Work Pays Off Mar 02, 2021

Show notes

When developing a referral strategy there is one important skill you need to learn and have in place. It has to do with the 2nd layer of the referral strategy. ..it's the the ability to know how to turn clients and contacts into referral sources. On today's episode I invited fellow Growth By Referrals student Jackie Ho, an architect, to share her journey on learning and executing on the strategy I teach to develop potential referral sources into existing, current, active referral sources. And her success is impressive!

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/142.

#141: Breaking Down Layer #2 of Your Referral Strategy Feb 23, 2021

Show notes

In a previous episode I broke down the first layer of your referral strategy... how to receive more referrals from your existing referral sources. In this episode, we look at layer 2... how to turn clients and contacts into referrals sources. Most of us will need to know how to turn the people we wish would refer us into actual referral sources. We call this layer - layer #2 - the potential referral source layer.

You can download the visual to show you how all 6 layers of your referral strategy fit together on the show notes page at www.staceybrownrandall.com/141.

#140: Q&A: How Referrals Fared in 2020 Feb 16, 2021

Show notes

It's the number one question I've been receiving since the new year started... "How did referrals fare in 2020?" I looked over the data of how my clients in the Growth By Referrals program did to gather a few significant and key points. We looked at industry, how long they had been cultivating referral from their referral sources and if they continued with their 2020 touch point plan regardless of unknowns. In this episode, let's talk about successes and challenges.

You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/140.

#139: A Referral Strategy in Action Feb 09, 2021

Show notes

Sometimes the best way to learn and then apply what I teach about generating referrals without asking is through understanding how it worked for another business owner. As I teach you the first layer of your referral strategy, hear from David Ferguson, a financial planner, on what he learned and experienced as he put the first layer of his referral strategy in place. He shares the lightbulb moments he had plus his success.

All resources mentioned in this episode are available on the show notes pages at www.staceybrownrandall.com/139.

#138: Breaking Down Layer #1 of Your Referral Strategy Feb 02, 2021

Show notes

Last three episodes we've been digging into referral sources. Understanding who they are, the relationship you have with them, if they are active or not active. In this episode, #138, I'll show you why knowing who your referral sources are is so important. In a previous episode I introduced the concept of looking at your referral strategy from a layering approach. The first layer of that strategy is what you do to take care of your existing referral sources. Let's break the layer down, step-by-step.

You can find all resources mentioned in this episode, including the layered approach download, on the show notes page at www.staceybrownrandall.com/138.

#137: Clarifying the WHO Jan 26, 2021

Show notes

By now I hope when I ask who is the most important person in your referral strategy or process, I hope without hesitation you say... the referral source. We've been on a roll through the last few episodes digging in to these very important humans. And with this episode we go one step further to determine who might refer us this year.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/137.

#136: Calculating Your 2021 Referral Explosion Jan 19, 2021

Show notes

I've done a "calculate your referral explosion" episode before. But this year is different... we're looking at a few more factors to help you decide the number of referrals you might receive this year versus what you should be receiving. Whether you do 'back of the envelope' type math or download our referral explosion worksheet so you can easily follow along... you need to go through this formula so you are prepared for the year you're willing to work for.

All resources and the downloadable worksheet can be found on the show notes page at www.staceybrownrandall.com/136.

#135: This Number Matters Most for More Referrals Jan 12, 2021

Show notes

If I asked you which number matters most if you want to receive more referrals this year, do you know what it is? Would you say the number of referrals received in 2020? Or the total number of referrals you've ever received? Would you guess the number of new clients you need this year?

What if it isn't any of these metrics. What if another number matters most so you can receive more referrals this year? And what if that "number" is only half the story? In this episode, we dive into what this number is and what else you have to "know" about this number to make it work. Plus I give you an easy activity to get to the heart of this number so you can use the information to help you receive more referrals in 2021.

You can access the download to complete the activity and the other resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/135.

#134: Biz Lessons Learned from the Craziest Year Jan 05, 2021

Show notes

I know, I know... you're seeing a lot of "lessons learned from 2020" posts, articles and episodes right now. It seems everybody has a take on 2020. And guess what? So should you. It's important to look back on the year and determine the lessons you need to learn from it and move forward with. Here are 4 of mine.

Resources from this episode can be found on the show notes page at www.staceybrownrandall.com/134.

#133: The Future Always Belongs to Finishers Dec 29, 2020

Show notes

Jon Acuff, author or Finish, sums up perfectly what the Goal Finishers Club is all about when he said, "The future belongs to finishers." Those who finish their goals own the future because they are moving forward, making progress step-by-step and making the future they want a reality. In this episode we continue our conversation with a few business owners who embody this finishing mantra.

All resources for this episode can be found on the show notes page at www.staceybrownrandall.com/133.

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