Roadmap to Referrals

Latest Episodes:

Ep #192: The Over-Use of "Referrals" in Marketing Feb 15, 2022

Show notes

In this episode, I want to address the use of "referrals" in people's marketing to get your attention in order to follow their strategies or do business with them. Oftentimes it will be a company using that word as clickbait to get you to look at their business simply because using the word "referrals" has a lot of power.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/192

Ep #191: What You Control with Referrals Feb 08, 2022

Show notes

Have you ever given any thought to what you actually control with referrals? Do you think you control desire or opportunity? In this episode, I will be sharing the surprising answer to this question.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/191

Ep #190: Q&A Episode Feb 01, 2022

Show notes

The impact of customer referrals is undeniable. It's an underutilized tool that will help you acquire new customers without making a big dent in your marketing budget. However, there are many questions circulating around how to incentivize the clients who are bringing in referrals—and how to build the right outreach for your clients. So, in this episode, I will be answering these questions and more.

Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/190

#189: A Look at Building a Referable Business Jan 25, 2022

Show notes

Do you ever wonder what it's like to operate a referable business and what it takes to get it there? How about hearing from a business owner who did it and is continuing to do it year in and year out. So join me for this episode as I talk to attorney Katherine Taylor about how she built her referable business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/189.

#188: Why Are You Referred? Jan 18, 2022

Show notes

Do you know with precise clarity WHY you are referred? And I don't mean for the problem you solve. Your competitors solve the same problem as you... so why do your referral sources pick you to refer to? In this episode I'll explain why this matters (so very much) and how to find out why you are referred. Yes, I even give you the exact words to say.

Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/188.

#187: Must Have Referral Strategies for this Year Jan 11, 2022

Show notes

There are three big - or key - referral strategies you need to put in place this year. You don't need to put them all in place at one time but by the end of the year, or by the end of 2nd Quarter, make it a goal to have all three of these in place. The three strategies are separate strategies but overlap in a few ways allowing you to have truly referable business. The strategies are: 1. More referrals from existing Referral Sources 2. Referrals from new Referral Sources, new people referring you 3. Referrals from your Client Experience

Are there other strategies - yes - but they build on the 3 Must Have referral strategies for 2022! Resources mentioned on this episode can be found on the show notes page at www.staceybrownrandall.com/187.

#186: Calculating Your 2022 Referral Explosion Jan 04, 2022

Show notes

If you want more referrals this year, you should know where you are starting from. When you set the wrong referral goals, you focus on the wrong strategies or worse - abandon some good intentions that weren't set up correctly. What you do this year to generate referrals starts with where you are and where you plan to go. In this episode, #186, I break down how to calculate your referral explosion for 2022 and we discuss your gap.

All resources mentioned - including the Referral Explosion Calculation Worksheet - can be found on the show notes page at www.staceybrownrandall.com/186.

#185: 3x5 Life Dec 28, 2021

Show notes

To wrap up our final episode in our Reverse Goal Setting process and series, I interview Bryan McFarland of 3x5 Life. He created a really cool, super simple tool to help you stay on track. 3x5 Life is daily productivity cards to keep track of your tasks & celebrate your wins. This one tool might help you make space for your goals because for you to accomplish them, you need to make time to work on them... in the midst running your business and managing your family and personal life.

All resources mentioned on this page - including links to the 3x5 Life product - can be found on the show notes page at www.staceybrownrandall.com/185.

#184: Choosing the Right Type of Support for Your Goals Dec 21, 2021

Show notes

Five hundred twenty-five thousands six hundred minutes... the measure of year. (How many of you just busted out singing the Rent musical song?) Sometimes a year feels long, sometimes it races by. What you need to consider now - and put into place - is the type of support your goals need. If you followed the Reverse Goal Setting process you have your 5 year vision mapped out along with your 3 year milestones and next year's plan (one year, 2022 goals). And you have a finishing strategy mapped out for each goal. Now you need to turn your attention to the type of support you will need to actually accomplish your goals. I discuss three in this episode.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com184.

#183: Finishing Strategy Dec 14, 2021

Show notes

Have you ever heard the saying, "I can tell a multitasker - who struggles to finish things - by the number of open tabs they have." Open tabs meaning the row of things open on their computer - browsers, files, spreadsheets, software. The same can be said about goals. If you start all of your goals on January 1, you immediately set yourself up for failure. You need a finishing strategy that works with you - throughout the year - so you accomplish your goals. This episode dives in deep to the finishing strategy including how to create an action plan for each goal starting with how to correctly categorize each goal for maximum impact.

All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/183.

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