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Respecting the Beer — Arts
Respecting the Beer

The smartest podcast for nerdy brewers and beer lovers in under thirty minutes.

Hosted by owners of McFleshman’s Brewing Co, Bobby and Allison Fleshman with special apparances from Ciceron and historian, Joel Hermansen. Kept on subject by Gary Arndt, host of Everything Everywhere Daily.

In our first few episodes, we cover the origins of McFleshman’s brewery and brew master, Bobby Fleshman. While studying for a PhD in astrophysics, Bobby fell in love with homebrewing. After consistently winning brewing competitions, he and his wife Allison decided to start a brewery with a different type of experience. Thus McFleshman’s was born!

Other topics covered include: craft brewing, the chemical make up of beer, the differences between the huge variety of beers, how color affects beer’s taste, homebrewing, starting a brewery, why beer get’s skunked, the origins of hops, the business of brewing, Benedictine Monk’s effect on brewing, Hildegard of Bingen, Charlie Bamforth, Louis Pasteur, contract brewing, remote beer pumping, getting a business loan, brewery operations, creating stand operating procedures, Sierra Nevada Brewing, brewing collaboration, Dry January, Reinhehtsgebot, beer history, New Realm Brewing Co, Mitch Steele, and much more.

Copyright: © Copyright 2024 McFleshman's Brewing Co

Latest Episodes:

Gastropod's Nicola Twilley Tells How Polly Pennington Changed Refrigeration Aug 05, 2024

Show notes

Have you ever heard of Polly Pennington? The badass pHD chemist who changed refrigeration? Nicola Twilley joins Gary, Bobby, and Allison again to talk about early brewing trends in America and M.E. Pennington's story.

GRAB THE BOOK

Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite

NICOLA TWILLEY BIO

Nicola Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.

Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.

--

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

TIMELINE

00:00 Introduction and Welcome

00:25 The Importance of Lager in Beer Culture

03:34 Steam Beer and Refrigeration Challenges

07:45 The Evolution of Refrigeration in Brewing

11:22 Polly Pennington: The Unsung Hero of Refrigeration

18:16 What else is in the book?

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Nicola Twilley of Gastropod Teaches Us About Refrigeration! Jul 29, 2024

Show notes

Beer is best served cold but it wasn't that way for most of human history! Nicola Twilley joins Gary, Bobby, and Allison to talk about the history of refrigeration and how brewers changed the world (of refrigeration).

GRAB THE BOOK

Grab your copy of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" here! -> https://respect-the-beer.captivate.fm/frostbite

NICOLA TWILLEY BIO

Nicole Twilley is the author of "Frostbite: How Refrigeration Changed Our Food, Our Planet, and Ourselves" and co-host of Gastropod, a podcast looking at food through the lens of history and science.

Nicky was raised in England and currently based out of Los Angeles, where she is making use of the abundant sunshine to pretend she has a green thumb. She also frequently contributes to The New Yorker.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

EPISODE TIMELINE

00:00 Introducing Nicola Twilley

00:45 The History of Cold and Refrigeration

03:25 Early Innovations in Creating Cold, Ice Harvesting

05:52 The Role of Thermodynamics in Refrigeration

10:30 The Natural Ice Industry and Its Challenges

13:14 Refrigeration's Impact on Brewing

17:12 The Evolution of Beer Storage and Transportation

29:23 Conclusion, Come Back for Part 2

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

What NOT to Do When Opening a Brewery Jul 22, 2024

Show notes

Learn from our mistakes! Gary Ardnt grills three brewery owners on their mistakes when opening a brewery. Bobby and Allison Fleshman of McFleshmans, Steve Lonsway of Stone Arch Brew Pub, and Oliver Behm of Hop Yard Ale Works reminisce on hard lessons they've learned while opening breweries and why they keep doing it, despite the challenges.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

GUEST BIOS

// Steve Lonsway //

Stonearch Brew Pub, Owner, Founder, CEO

https://www.stonearchbrewpub.com/

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

// Oliver Behm //

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories. Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

--

TIMELINE

00:00 Introduction and Episode Overview

00:22 Challenges of Starting a Brewery

01:45 Learning from Mistakes

03:51 Financial Struggles and Planning

10:29 The Importance of Banking Relationships

15:48 Cost of Starting a Brewery

18:06 Personal Stories and Experiences

19:32 Why We Keep Brewing

21:11 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

Can the Fox Cities Become a Brewery Tourist Destination? Jul 15, 2024

Show notes

How are local brewers making the Fox Cities a destination for brewing? Gary Arndt, Bobby Fleshman, and Allison McCoy are joined again by special guests Steve Lonsway of the Stone Arch Brewery and Oliver Behm from the Hop Yard. The discussion centers around the potential for the Fox Cities area to become a craft beer destination for more than just locals. The guests share insights on what it takes for a community to attract beer tourists, the cultural impact of breweries, and the collaboration required among local brewers to foster a vibrant beer scene.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

Guest Bios

Steve Lonsway

Stonearch Brew Pub, Owner, Founder, CEO

https://www.stonearchbrewpub.com/

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

Oliver Behm,

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.

Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

00:00 Introduction and Guest Introduction

00:19 The Rise of Craft Beer Destinations

01:19 Fox Cities as a Craft Beer Destination

03:46 Challenges and Collaboration in the Craft Beer Industry

11:18 Promoting Appleton and Fox Cities as Beer Destinations

15:47 The Charm of Appleton's Downtown

16:20 Craft Beer and Community Growth

19:20 The Evolution of Appleton's Bar Scene

20:17 Family and Community at Breweries

23:53 The Role of Regulars in Brewery Success

25:47 Expanding Brewery Locations and Challenges

29:24 Conclusion and Podcast Wrap-Up

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

How Stone Arch Brewpub & Hop Yard Ale Works Got Their Start Jul 08, 2024

Show notes

Appleton is a thriving brewing community and we've brought two other local brewers to prove it: Steve Lonsway of Stone Arch Brewpub and Oliver Behm of Hop Yard Ale Works. Gary, Bobby, and Allison host a round table with the two fellow brewers to discuss how they got their start, what their specialties are, and what they give guests who ask for the closest thing to Budlight.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

Guest Bios

Steve Lonsway

Stonearch Brew Pub, Owner, Founder, CEO

https://www.stonearchbrewpub.com/

Steve's brewing journey began in college in 1991 after discovering his passion for home brewing. Partnering with his father and brother, they established Homebrew Market in 1993 then Steve further honed his skills at the Siebel Institute of Brewing Technology in 1996. As Corporate Brew Master of a local brewery, he oversaw multiple locations before starting Stone Arch with his father in 2004. Steve enjoys traveling with his wife, two daughters and rescue dog, supporting the Chicago Bears, and finding solace in his yard and parlor.

Oliver Behm,

Hop Yard Ale Works, Owner, Founder, Brewer

https://hopyardaleworks.com/

Oliver & Amy Behm were born and raised in the Fox Valley. Their passion for food & love for beer took them on many adventures across the county. What they created for you is a collaboration of the best parts of their memories.

Their wish is you enjoy the atmosphere, community and brewery experience as much as they did to risk it all, and follow their dreams!

Episode Timeline

00:00 Introduction and Hosts

00:27 Meet the Guests: Steve and Oliver

00:52 Steve's Brewing Journey

04:57 Oliver's Brewing Journey

09:31 The Brewing Community and Competition

10:37 Craft Beer Trends and Market

12:15 Brewing Styles and Brand Identity

14:46 The Cast Conditioning Journey

15:29 The Business Side of Beer and Food

16:24 Handling Non-Craft Beer Drinkers Who Ask for Budlight

17:08 Pizza and Beer: A Perfect Match

19:26 On-Premise vs. Off-Premise Sales

22:02 Signature Beers and Brewing Stories

25:24 The Art of Recipe Tinkering

28:35 Happy Accidents in Brewing

29:06 Conclusion and Farewell

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

How NOT to Market Your Brewery Jul 01, 2024

Show notes

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

00:00 Introduction and Hosts

00:14 The Importance of Marketing

00:40 Early Marketing Mistakes

01:30 Hiring Stephanie Harvey

05:06 Community Events and Foot Traffic

08:13 Mile of Music and Lager Fest

14:02 Live Music and Partnerships

17:12 Air Wisconsin Collaboration

21:51 Marketing Lessons Learned

23:38 Conclusion and Wrap-Up

Stain Glass Collateral & Brewery Operations Jun 24, 2024

Show notes

What do you do when the bank needs more collateral? Buy antique stain glass, of course. Gary Arndt, Allison McCoy, and Bobby Fleshman continue brewing business talk. They delve into various facets of their brewery business, including the story behind their iconic stained glass, expansion plans, pumping beer challenges, potentially offering spirits thanks to new WI laws, changing policy from no-tip to tipping, and contract brewing.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

All The Shiny Stuff: Starting a Brewery Jun 17, 2024

Show notes

From securing a loan to procuring secondhand equipment from overseas, starting a brewery is a challenge. Gary Arndt, Bobby Fleshman, and Allison McCoy dive into the business and economics of brewing, showcasing their own road to opening McFleshmans.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

It'll Ring Your Bell: The Origin of 547 Jun 10, 2024

Show notes

Gary Arndt, Bobby Fleshman, and guest Joel Hermansen discuss the creation of and cult behind the beloved West Coast double IPA from McFleshman's: the 547.

From the Toronado Pub in San Francisco to the ringing of the bell and 547 Day, all shall be explained!

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

From Monasteries to Factories: Industrial Innovations in Beer Jun 03, 2024

Show notes

Here come the machines! Refrigeration, trains, rotary roasters, and more. Dive into the history and the significant technological advancements during the Industrial Revolution that transformed beer production. Hosts Gary Ardnt, Bobby Fleshman, and guest Joel Hermansen discuss how changes in agriculture, malting, and machinery set the stage for modern brewing.

PATREON SUPPORT

patreon.com/respectingthebeerpodcast

Uncut episodes with bonus content
Access to exclusive beers
Access to 50-minute video tour of McFleshman's

FACEBOOK GROUP

https://www.facebook.com/groups/respectingthebeer

QUESTIONS?

Email us at respectingthebeer@gmail.com

--

CREDITS

Hosts:

Bobby Fleshman - https://www.mcfleshmans.com/

Allison Fleshman -https://www.instagram.com/mcfleshmans/

Joel Hermansen

Gary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/

Musicby Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/

Recorded & Produced by David Kalsow - https://davidkalsow.com/

Brought to you by McFleshman's Brewing Co

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