Real Influence w/ Joey Vaillancourt

Latest Episodes:

36. Podcast Ads: The 5 Critical Factors to Campaign Success and Tracking ROI Mar 25, 2024

Show notes

Struggling to see the ROI on your podcast ads campaigns?

I've spent the last 15 years cracking the code on what makes podcast advertising work. From securing sponsorships for hundreds of shows to deploying tens of thousands of ads with millions in budget, I've learned a thing or two about turning ads into success stories.

Today, we're diving straight into the five critical factors that can make or break your podcast advertising campaign.

I'll share why many shy away from podcast ads, and I'll offer tactical solutions that have worked for me and can work for you too.

My goal? To demystify podcast advertising.

What You'll Discover:

Essential strategies for effective podcast advertising
Solutions to common challenges in campaign tracking
Tips for maximizing ROI and audience engagement

Tune in to transform your podcast ads from mere expenditures to powerful brand-building tools. You'll walk away knowing how to amplify your brand presence, engage your audience, and cut down on customer acquisition costs.

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to my free course, The Bootstrapper's Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates, and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

35. Scaling to $100M in 18 Months, the 4 Optimization Levers for E-comm, and Scaling Video Ads w/ Gareth Everard Mar 18, 2024

Show notes

Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing.

Gareth is a trailblazer in the e-commerce realm, with a knack for transforming innovative ideas into profitable realities. As the former CMO of Keto and the driving force behind Lomi's rapid rise to a $100 million valuation, his strategies have shaped the future of direct-to-consumer brands.

In this episode, we dive deep into the intersection of creativity, unconventional marketing strategies, and sheer perseverance. Gareth opens up about his journey from a competitive track athlete to a visionary entrepreneur, offering listeners a unique blend of inspiration and actionable insights.

Gareth's mission is to challenge the status quo in business, proving that success can come from the most unexpected places and through the power of innovative thinking and strategic risk-taking.

Tune in to uncover the secrets behind scaling a brand to 9 figures in revenue and the mindset shifts required to make it happen. You'll leave with a renewed sense of what's possible in your business ventures.

In this episode, we cover:

10:07 Decoding the Launch Marketing Advantahge 13:41 Lomi's Ascension to a $100 Million Valuation 20:07 Harnessing the Potency of Video Advertising 35:42 Anticipating the Evolution of Consumer Engagement 51:50 Partner up profits power move

Connect with Gareth!

https://www.linkedin.com/in/garetheverard/ https://getrockwell.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox

34. How To Find Hidden Money In Your Business and How Gain Back Old Customers w/ Ryan Healy Mar 11, 2024

Show notes

How can you find hidden money in your business and get back customers you've forgotten about? A lot of those customers are hiding in plain sight in your email list – it's just that your great offer is going straight to their spam folder.

Ryan Healy is a highly sought-after copywriter and list manager who's been crushing it in the health and wellness industry for decades now. His company Upsender sends millions of emails a month, all directly to the client's actual inbox where the offer actually gets read!

He does with effective email list management as well as split testing and productivity software to continually finetune his clients' offerings so that they can effectively reach out to past clients and get their email 'top of inbox'.

Today's chat covers everything from improving email deliverability to how you can use AI to write better sales emails once you've done your testing. There's great advice on AI prompts, general productivity, and health and wellness from a father of 6 who's at the top of his game - and knows what to do to stay there. Please join us.

In this episode, we cover:

01:45 Introducing Ryan Healy

03:50 Ryan's start in digital marketing in 2002

08:50 Ryan's secret to great health! (X3)

13:20 Posting business content to get new work

16:50 What is List Management?

20:10 How to protect your customer list

24:45 Ryan's Recommended Productivity Tools

26:30 How to Split Test a Sales Email

29:30 What tools is Ryan using for split testing?

31:40 Using AI to write your emails

34:25 What made Ryan focus on list management?

37:30 Creating the right processes to grow your team

40:30 How to work with Upsender

45:00 How to get Ryan's attention

48:20 Rapid-fire Questions

Connect with Ryan!

Ryan Healy (@HeyHealy) / X

https://www.linkedin.com/in/heyhealy/

Ryan Healy - https://ryanhealy.com/

Resources:

Ryan's 9-Page Persuasive Email Checklist - BerserkerMail - checklist

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

33. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash Chavan Mar 04, 2024

Show notes

Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce.

Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer.

Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the benefits of using influencer software.

Today's episode goes hard and all-in on the future of influencer marketing in a way that only people like Joey and Yash (who've been doing this for a while) can predict.

Join us on this influencer-focused in-depth interview as we learn how you can 'make them an offer they can't refuse'!

"If you can avoid making transactions, and focus on building relationships, that will compound into something meaningful to you in three to six months." ~ Yash Chavan

In this episode, we cover:

01:35 Welcome Yash Chavan

03:30 Yash's journey into influencer marketing

06:10 Why the system is more important than the software

08:32 The Future of Influencer Marketing

10:40 All Ships Rise (using Facebook ads)

11:30 Where are people getting influencer marketing wrong?

13:45 How to prospect a good fit for your brand

16:05 Understanding your objective with influencers

17:35 How to negotiate better long-term prices with influencers

21:05 What should you pay an influencer?

23:05 How to get influencers to take a commission-based deal

26:15 The benefits of using influencer software (rather than Google Sheets)

32:20 Why UX for influencer software is the gamechanger

Connect with Yash!

Yash Chavan - https://www.linkedin.com/in/yctheman/

Yash Chavan 🕶️ (@yctheman) • https://www.instagram.com/yctheman/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

32. Affiliate Success: The Target AOVs, CVRs and EPCs That Attract Superstar Affiliates w/ Kaitlin Buskirk Feb 26, 2024

Show notes

What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive.

Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers which is a must-listen for anyone who appreciates the value of building relationships to foster successful business growth.

Learn all the affiliate marketing abbreviations, acronyms, and conversion metrics to bring you up to speed in a fast-moving industry that is growing exponentially thanks to social media.

Find out how to get started in this lucrative industry or level up your skills as an affiliate manager, as well as what to look for in an affiliate marketing company.

It's all about the ROR, "Return On Relationships", baby, as we explore working with influencers, mobile versus desktop, and the future of affiliate marketing in an episode that shines bright, just asking for you to come and see for yourself.

"Be present everywhere you're at. Everything you do, just be present and take it all in." ~ Kaitlyn Buskirk

In this episode, we cover:

04:15 What is Affiliate Marketing?

05:40 Using CPAs to add sustainable revenue to your business

06:40 Know your COGs!

07:45 How Kaitlin's (famous) mom helped her get started in the industry

09:35 The Power of Relationships and Reporting

10:50 Understanding Affiliate Marketing Abbreviations

12:40 Know the company and product you're representing

14:41 How to get into affiliate marketing?

18:25 What to look for in an affiliate marketing company

21:40 Understanding your goals to keep your affiliate manager motivated

22:55 The Future of Affiliate Marketing

25:35 Mobile versus Desktop

26:55 When to work with an influencer

29:50 ROR: Return On Relationships

33:40 How to hire an affiliate manager

36:25 Unpacking conversion metrics (so you can set bigger targets)

41:00 Kaitlyn's PartnerUp Power Move - Revealed!

50:20 Relationships equal dollars

Connect with Kaitlyn

https://www.linkedin.com/in/kaitlyn-buskirk-302b399b/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

31. Podcast Scaling: My Secret Weapon to Automate and Scale Podcast Ads to 7-Figures Feb 19, 2024

Show notes

Are you ready to learn the secret weapon for automating and scaling podcast ads to seven figures and beyond? Using Magellan AI, Joey is sharing his seven strategies to help you scale.

Gone are the days of sponsoring a show and hoping for the best in terms of ROI. And you can't always ask your friends what shows they're listening to either, or what ads are effective, to get an accurate gauge of what's working in the industry.

Joey has done the hard yards of measuring ad retention using spreadsheets and clumsy anecdotal evidence with big budgets in a bygone era. But now, thanks to Magellan AI he not only knows what to look for, but how to do it effectively, quantitatively, and expediently.

Learn how to find affinity shows, make brand outreach way easier, reverse engineer best ad creation practices, and so much more in today's majestic Magellan-centered episode that is a must-listen for all ardent podcasters out there.

In this episode, we cover:

01:40 Using AI to help you scale

02:20 Introducing an AI tool that can help you scale your brand

02:54 Strategy: Finding Affinity Shows

03:44 Automated ad checks for the WIN

05:57 Watching affinity brands that are advertised on new shows

06:30 Monitoring how existing shows are bringing on new advertisers

07:03 How to make brand OUTREACH way easier

08:05 Using Magellan to measure retention rates

09:55 How to spy on your competitors (observing best practices)

12:05 When to use ChatGPT to help figure out a sales formula

Resources:

Magellan AI - https://2024.magellan.ai/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

30. Scaling Beyond $10 Million: Secrets to Doubling Your Business's Size and Growth w/ Adam Elkaim Feb 12, 2024

Show notes

How do you get to that magic $10 million dollar mark in business - and what do you need to do to double in size and growth?

Adam Elkaim is the COO of Vitality Now and is a powerhouse as a second-in-command integrator helping companies scale. Adam is simply the go-to in consulting for operations and he has achieved his success by curating think tanks for solving business problems for high-level entrepreneurs.

Today we explore how to create a culture of people who want the best for your company (just as you do), as you scale and succeed. And we do this by learning how to overcome business obstacles with expert advice.

The type of advice where you have a bunch of entrepreneurs further down the road than you zeroing in on what's preventing you from taking your business to the next level.

Learn about superpowers, the importance of vulnerability, personal growth, productivity, and how to get accepted on a weekend away with Adam in an inspiring episode of PartnerUp that proves that just 20 minutes of the right focus and attention can lead to a million-dollar day.

In this episode, we cover:

09:30 How To Streamline Your Business Process (building an amazing team)
11:30 Asking Titans of Industry what their Biggest Challenge is
14:20 Learning to Ask the Right Questions for the Best Answer
18:25 Vulnerability as a Skill
21:25 Adam's panel of experts hone in on 'the problem'
26:30 What is the 3 Day ThinkTank all about?
31:20 Understanding Adam's application process
33:40 What Happens on a Weekend with Adam?
35:50 Check out 3daythinktank.com

Resources:

Check out: https://3daythinktank.com/homenew

Connect with Adam Elkaim!

https://www.linkedin.com/in/adamelkaim/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

29. Masterminding Success: David Gonzalez's Exclusive 3-Day Think Tank from Curating Rooms w/ Industry Titans Craig Clemens, Jay Abraham, and Tai Lopez Feb 08, 2024

Show notes

►►GET ONE-ON-ONE ADVICE FROM LEGENDARY ENTREPRENEURS → https://3daythinktank.com/homenew In this episode, I interviewed David Gonzalez, the "most connected man" in digital marketing. He's behind the Internet Marketing Party, a 15-year-old event that's hosted industry giants like Craig Clemens and Tai Lopez. David shared how he brings experts together to solve business challenges, resulting in seven-figure revenue boosts. He stressed the significance of focusing on the right issues and discussed his personal superpower: love. He also talked about his nonprofit focused on trauma resolution and upcoming think tank events. This episode offers insights on curated expertise, asking the right questions, and the transformative power of love in business and life.

In this episode, we cover:

00:00 - Introduction
09:44 - David's Superpower: Connecting People
14:27 - The Importance of Clarity in Business Growth
26:39 - The Three-Day Think Tank Event
32:27 - The Application Process for the Think Tank
36:04 - Upcoming Events and How to Apply
38:35 - David's Personal Reflections on Life and Retirement
41:01 - The Time Study Productivity Hack
44:46 - David's Nonprofit Organization: TRUTH
46:10 - The Book That Changed David's Life
47:51 - The Skill David Wishes He Developed Earlier: Vulnerability
50:08 - David's Vision for His Business: Scalability and Sellability

Connect with David!

https://www.instagram.com/mrdavegonzalez/

https://www.instagram.com/internetmarketingparty/

https://internetmarketingparty.com/austin

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

28. The Future of Digital Marketing: Brand Authority, AI Innovations and Content Marketing w/ Mark de Grasse Feb 05, 2024

Show notes

What are the Top 3 Tactical Things an Ecommerce business can do to build their brand?

In the world of digital marketing, there's a common sense approach that today's guest espouses when it comes to marketing more than just your product to more than just your assumed customer avatar.

Mark deGrasse is President of DigitalMarketer, an e-learning company focused on skill development for marketing professionals, marketing agencies, and small business owners.

Mark's valuable years of industry experience combined with the digital marketing network he operates in through his training programs and certifications makes him expertly positioned to share his sage advice on the route small businesses need to take to move from product to brand.

Learn about the Lifetime Value of a customer and why it's more important than ever. Challenge the assumptions you've made about your ideal customer. Consider a potentially scary future where Google is creating organic content and doesn't even need you anymore!

From AI tools that translate what you say using your voice in real time, to the future of successful brand partnerships, old-school marketing values stand up to new-school thinking in an episode of PartnerUp Profits that is at the vanguard of what it means to find your voice as a brand online.

"If you don't have a personal brand, you don't have anything." ~ Mark DeGrasse

In this episode, we cover:

09:10 How does a product-based company transition to a brand?

10:02 Leveraging Brand Credibility to Sell What You Want

12:35 Understanding DigitalMarketer's "Before and After Grid"

17:45 Three Tactical Things an Ecom Business can do to create their brand

24:25 How to Privatise your Following

25:30 How Google could Start Creating Content (and commercialize it)

27:10 The Future of Successful Brand Partnerships

30:40 Feedback Loops and Long Term Partners

33:05 Impactful AI tools that Mark can recommend

38:50 Mark's new AI project: Magazine Mark

45:25 What is Mark's PartnerUp Profits Power Move?

Resources:

Check out: https://www.heygen.com (AI language translation tool)

Connect with Mark!

https://www.instagram.com/markdegrasse/p/C1kf1cRIBZP/

https://www.linkedin.com/in/mark-de-grasse-19a50127

https://markdegrasse.com/

Connect with Joey!

https://www.instagram.com/joeyvaillancourt/

https://www.facebook.com/joey.vaillancourt.9/

https://www.linkedin.com/in/joey-vaillancourt/

https://www.youtube.com/@partnerupprofits

https://www.partnerupprofits.com

27. Podcast Prospecting: The 5 Most Important Things to Consider Before Sponsoring a Podcast Jan 31, 2024

Show notes

How do you scale to a seven (or even eight) figure marketing channel using podcast ads?

There's a lot to consider when building a partnership with the right podcast, from doing your research on listener reviews to to measuring the retention rate of existing advertisers.

Joey Vaillancourt is giving us the Five Most Important Things To Consider When Sponsoring A Podcast – plus one bonus AI podcast analytics app hot tip!

Learn about skipping through midroll ads, affinity brands, and why you're best steering clear of transactional partners as we PartnerUp with Joey on the business end of podcasting.

Glimpse into a podcasting future that looks bright if you know how to build relationships and do your homework first!

Joey's happy to help us make the homework fun with insights on podcast advertising that will help align your business ambitions even better. "I continue to think that micro-influencers, micro podcasters are going to play a bigger role in the general scheme of things as we continue to evolve the content creator space." ~ Joey Vaillancourt

In this episode, we cover:

02:00 Why Knowledge is Your Best Asset

02:30 Who ELSE is advertising on the show?

02:50 What are affinity brands?

03:30 How much advertising is present on the show?

05:08 Mission-based versus Transactional Partners

06:35 Researching the podcast reviews (customer testimonials)

10:15 Are your advertisers interest-aligned?

11:45 How to Build Long-Term Relationships

14:19 The Top 5 Considerations when Sponsoring a Podcast

15:15 What is the retention rate for an advertiser on a show?

Resources: