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Real Estate Coaching Radio — Business
Real Estate Coaching Radio

Real Estate Coaching Radio is the longest-running daily real estate podcast for real estate agents, brokers, and aspiring agents who want practical real estate training, professional real estate coaching, and real-world systems that work in any market.

Hosted by Tim Harris and Julie Harris, internationally recognized real estate coaches, best-selling authors, and top-ranked leaders at eXp Realty, this podcast delivers daily real estate coaching focused on listings, lead generation, scripts, mindset, and long-term business ownership.

This daily real estate podcast for agents covers:

Real estate training for new and experienced agents

Proven real estate coaching systems used by top producers

Lead generation strategies for real estate agents

Listing presentation scripts that convert sellers

Buyer conversion, negotiation, and objection handling

Real estate market updates, housing trends, and interest rates

Business planning, profitability, and wealth building for agents

Real Estate Coaching Radio is not motivational content.
It is daily real estate coaching for agents who want predictable income, stronger listings, and a real business — not just transactions.

If you are a real estate agent serious about mastering the fundamentals, increasing listings, and building a durable real estate business, this is the real estate podcast you should be listening to every day.

Copyright: © Copyright Tim & Julie Harris

Latest Episodes:

11 Top Reasons You Didn't WIN The Listing (Part 3) Jun 28, 2021

Show notes

4. You don’t know the competition or the neighborhood well enough to speak with authority. Secret: Preview the competition! Know the average Days on Market not just for the town or city, but for the actual neighborhood. Know the list to sell price ratio for the latest comparables. Know if that’s going up or down or remaining stable.

5. You were rigid with your commission and/or pricing. In addition, you didn’t create a game plan so the seller still feels like they're winning. “No. Any other questions?” is not an effective script, especially if the seller is doing multiple transactions, a repeat client, a referring client, or someone who’s tight on funds to make the move, etc. Secret: Learn how to use the Unique Selling Propositions our coaches teach so the commission objection won’t even come up.

6. You used a canned presentation instead of asking what the seller needs and presenting that. Secret: It’s easier and more effective to present based on what the seller actually values, rather than assuming you know already. Show respect by asking questions and addressing their real concerns.

11 Top Reasons You Didn't WIN The Listing (Part 2) Jun 25, 2021

Show notes

Today you will learn the next 3 common mistakes agents make that result in losing the listing.

You Didn’t Get the Listing - WHY NOT?

Listen now…

11 Top Reasons You Didn't WIN The Listing Jun 23, 2021

Show notes

You Didn’t Get the Listing - WHY NOT?

Fact: Of all activities in real estate, listings require the highest skill level.

Myth: It's okay and you can expect to list only 50% of what you go on, in terms of listing appointments versus listings taken.

You wouldn't accept a grade of 50% from your kids, so why do you think it's acceptable for you? Let's take a look at the top ten reasons agents don’t walk away with signed paperwork on a listing appointment.

Fact: Listing agents make more money and have more solid businesses and more free time than buyer’s agents. The more listings you have, the more security you'll have mentally, emotionally, and financially.

Fact: Becoming a successful listing agent is the most challenging, most skill-based, highest-paid part of your job. Not becoming great at this is a liability to your career. Make the commitment to learn the most important part of your job as a real estate professional.

The Top Ten Reasons Agents Don’t Walk Away With Signed Paperwork

1. You assumed it was yours and were lazy in your presentation. You took the business for granted. This manifests in several major mistakes. You showed up late or you did not give a real presentation. Or maybe it was a lack of prequalifying questions, or not being careful with price. Some other mistakes are things like rescheduling and not looking and sounding your best.

How To Think Like A Fighter Pilot (and WIN In Combat) Jun 22, 2021

Show notes

Coaching clients and listeners have been asking for help deciphering difficult situations; negotiating, dealing with potential conflict or perceived conflict. What to do when you're feeling really out of sorts with the situation?

The OODA Loop is a four-step process for making effective decisions in high-stakes situations. It involves collecting relevant information, recognizing potential biases, deciding, and acting, then repeating the process with new information.

One such military mental model is the OODA Loop. Developed by strategist and U.S. Air Force Colonel John Boyd, the OODA Loop is a practical concept designed to function as the foundation of rational thinking in confusing or chaotic situations. “OODA” stands for “Observe, Orient, Decide, and Act.”

“What is strategy? A mental tapestry of changing intentions for harmonizing and focusing our efforts as a basis for realizing some aim or purpose in an unfolding and often unforeseen world of many bewildering events and many contending interests.” —John Boyd

Note to self: look for new ways of thinking OUTSIDE of your real estate world.

Charlie Munger said:

“Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well. Systematically you get ahead, but not necessarily in fast spurts. Nevertheless, you build discipline by preparing for fast spurts. Slug it out one inch at a time, day by day. At the end of the day – if you live long enough – most people get what they deserve.”

Munger is known for stating that he systematically builds a 'mental toolbox' of knowledge. He looks outside of his own field and that seems to have worked for him and Warren Buffet... they 'only' have created a return for Berkshire of 20,000 to 1.

Back to The OODA Loop: Observe, Orient, Decide and Act. It's called a loop because it's meant to be a habit of thinking that you learn to repeat and ingrain in yourself as a strategy for multiple situations. Kind of like your go-to thinking method.

Step One: Observe.

What is the actual information you have to work with? Ask lots of questions, get accurate data so you can paint a realistic picture of what you're dealing with.

Your Make Money Now - 5 Day Challenge Has Arrived! Jun 21, 2021

Show notes

Are you working pro-actively or passively? Are you spending 80% of your day generating new business or 80% of your day doing 'work theatre'? How do you know?What would happen if you took the 5 day work challenge?

-Work 5 days in a row, spending 80% of your time doing only pro-active, lead generating activities.

Graph: Make 2 columns, Left hand side of the page and right hand side of the page.

Left side: Pro-actively working towards my goals.

-Lead Generation. -Lead Follow Up. -PreQualifying. -Presenting -Negotiating. -Closing

Right side: Work theatre. Things I can delegate or things that look like work but are unproductive. Passive, 'waiting on', etc.

-Anything starting with the words: waiting, tweeking, analyzing.

-Anything you're waiting on someone else to do.

-Lead generation easy buttons you've paid for and are hoping work.

-Social media that isn't directly related to supporting your listing or buyer sides.

I asked our Premier Coaching members to be honest, how much of your time are you ACTUALLY spending doing activities that lead directly to business???

What were the responses? Mixed responses, but many confessed that they were doing things they previously thought were productive and now realize were passive. That's when we created the 5 day work challenge.

What are the results? We are only on day 3 but so far, I have so many amazing responses!

-Agents are 'shocked' at the difference this type of focus makes. More appointments of course but also a much better awareness of what actually gets RESULTS.

-Homework: Set specific goals for what results you need from your 5 day work challenge. Be specific.

-Listing appointments. -Buyers in contract. -Price reductions. -Listings TAKEN, etc.

“The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.”

― Gerber Michael E., The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

Stop WAITING on and get into action. 'If it's meant to be, it's up to me!'

How To Finally END Your Limiting Beliefs Forever Jun 18, 2021

Show notes

On today's Real Estate Coaching Radio, you will learn how you truly can change your physiology (and health) by understanding epigenetics. Simple changes to your lifestyle can literally make it so can 'turn off' whatever genetic characteristics you may have. Remember, that goes both ways. You can activate harmful genetic traits through unhealthy decisions but you can also inactivate beneficial genetic traits through inaction or overexposure to things that adversely affect your health. That means you can choose to make yourself healthy or unhealthy regardless of your 'genes'.

Accepting that, you can then realize that how you think, what you think about, what you allow yourself to be exposed to mentally also triggers beneficial or harmful results.

How you think is who you are.

What if you were to change your thinking about yourself, about life, about your potential? by changing the choices you are making. The media you consume, the people you allow to influence you? What if you can not only choose (to a great extent) not just your health but also your levels of wealth, success, and overall happiness...?

Accepting this changes your life and the lives of everyone you influence. Not just now but for generations.

What is Epigenetics?

Epigenetics is the study of heritable changes in gene expression (active versus inactive genes) that do not involve changes to the underlying DNA sequence — a change in phenotype without a change in genotype — which in turn affects how cells read the genes. Epigenetic change is a regular and natural occurrence but can also be influenced by several factors including age, the environment/lifestyle, and disease state. Epigenetic modifications can manifest as commonly as the manner in which cells terminally differentiate to end up as skin cells, liver cells, brain cells, etc. Or, epigenetic change can have more damaging effects that can result in diseases like cancer. At least three systems including DNA methylation, histone modification and non-coding RNA (ncRNA)-associated gene silencing are currently considered to initiate and sustain epigenetic change.1 New and ongoing research is continuously uncovering the role of epigenetics in a variety of human disorders and fatal diseases.

Be Honest, What Limiting Beliefs Do You Have About Yourself? (Part 2) Jun 17, 2021

Show notes

Today's podcast is part 2: Be Honest, What Limiting Beliefs Do You Have About Yourself?

Chances are that you are ready to be a Premier Coaching Client and master the art and science of being a listing agent? Text the word SUCCESS to 47372 and we will text you back a link to join Premier Coaching today.

All the suffering that goes on inside our minds is not reality, says Byron Katie. It's just a story we torture ourselves with. She has a simple, completely replicable system for freeing ourselves of the thoughts that make us suffer. "All war begins on paper," she explains. You write down your stressful thoughts, and then ask yourself the following four questions:

Question 1: Is it true?

This question can change your life. Be still and ask yourself if the thought you wrote down is true.

Question 2: Can you absolutely know it's true?

This is another opportunity to open your mind and to go deeper into the unknown, to find the answers that live beneath what you think you already know.

Question 3: How do you react—what happens to your mindset, to your actions—when you believe that thought?

With this question, you begin to notice internal cause and effect. You can see that when you believe the thought, there is a disturbance that can range from mild discomfort to fear, panic or complacency. What do you feel? How do you treat the person (or the situation) you've written about, how do you treat yourself, when you believe that thought? Make a list, and be specific.

Question 4: Who would you be without the thought?

Imagine yourself in the presence of that person (or in that situation), without believing the thought. How would your life be different if you didn't have the ability to even think the stressful thought? How would you feel? Which do you prefer—life with or without the thought? Which feels kinder, more peaceful, more like your true self?

Turn the thought around:

The "turnaround" gives you an opportunity to experience the opposite of what you believe. Once you have found one or more turnarounds to your original statement, you are invited to find at least three specific, genuine examples of how each turnaround is true in your life.

Examples for our listeners...

What are your beliefs about:

-success

-money / profit

-specific types of lead generation

-building a team

-market conditions

Be Honest, What Limiting Beliefs Do You Have About Yourself? Jun 16, 2021

Show notes

All the suffering that goes on inside our minds is not reality, says Byron Katie. It's just a story we torture ourselves with. She has a simple, completely replicable system for freeing ourselves of the thoughts that make us suffer. "All war begins on paper," she explains. You write down your stressful thoughts, and then ask yourself the following four questions:

Question 1: Is it true?

This question can change your life. Be still and ask yourself if the thought you wrote down is true.

Question 2: Can you absolutely know it's true?

This is another opportunity to open your mind and to go deeper into the unknown, to find the answers that live beneath what you think you already know.

Question 3: How do you react—what happens to your mindset, to your actions—when you believe that thought?

With this question, you begin to notice internal cause and effect. You can see that when you believe the thought, there is a disturbance that can range from mild discomfort to fear, panic or complacency. What do you feel? How do you treat the person (or the situation) you've written about, how do you treat yourself, when you believe that thought? Make a list, and be specific.

Question 4: Who would you be without the thought?

Imagine yourself in the presence of that person (or in that situation), without believing the thought. How would your life be different if you didn't have the ability to even think the stressful thought? How would you feel? Which do you prefer—life with or without the thought? Which feels kinder, more peaceful, more like your true self?

Part 2: How To Become A Listing Agent NOW (Break The Addiction To Buyers!) Jun 15, 2021

Show notes

Part 2 of How To Become A Listing Agent NOW! On today's show Tim and Julie Harris will share with you their exclusive Real Estate Listing System. You are about to hear scripts and other critical details of how you can become a listing agent now. The focus of today's show is to root out the most common 'assumptions' agents are making that derail their potential to become listing agents. Chances are that you are ready to be a Premier Coaching Client and master the art and science of being a listing agent? Text the word SUCCESS to 47372 and we will text you back a link to join Premier Coaching today.

Don't ASSUME.

1. Don't assume you HAVE the listing / aren't competing.

2. Don't assume the only factor the seller / listing agent is considering is price.

3. Don't assume they're ready to get your Pre Listing Package.

4. Don't assume you can't get 'their' price (in this market).

5. Don't assume they can close the appraisal gap.

6. Don't assume the seller WANTS a quick close.

7. Don't assume there are always other offers.

8. Don't assume the listing agent is a jerk.

9. Don't assume 1st time, FHA or VA buyers can't get a house right now.

10. Don't assume the market will be full of distressed property when you wake up any day now. Currently it's less than 1%.

How To Become A Listing Agent NOW (Break The Addiction To Buyers!) Jun 14, 2021

Show notes

Thank you for continuing to make this podcast, Real Estate Coaching Radio the #1 listened to daily podcast for agents. On today's show Tim and Julie Harris will share with you their exclusive Real Estate Listing System. You are about to hear scripts and other critical details of how you can become a listing agent now. The focus of today's show is to root out the most common 'assumptions' agents are making that derail their potential to become listing agents. Chances are that you are ready to be a Premier Coaching Client and master the art and science of being a listing agent? Text the word SUCCESS to 47372 and we will text you back a link to join Premier Coaching today.

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