Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Get Adventurous With Your Ads: Next Stop, Anywhere But Facebook Oct 25, 2022

Show notes

In today’s episode, we show you how to convert your ads on Facebook to other social platforms. Facebook is user friendly, and a great way to test your messaging and find what works—so we’re not saying you should jump ship. But chances are you can grow your reach, audience, and conversions by diversifying your video ads.
If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourse
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Why Video is No Longer "Nice to Have," It's Necessary Oct 18, 2022

Show notes

In today’s episode, we explore the cold, hard stats of video ads. Once you’re convinced to step up your video ad game, you’ll learn how to get the best value out of your video ads, different ways to optimize videos in general, and how to start preparing for a future ahead of video—and yes, that could mean the metaverse.
If Harmon Brothers grabbed your interest, we’re offering a free online course to help you create valuable video content. Seriously, it’s free—for now. So make sure to check out our website at harmonbrothers.com/freecourse
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

How to use objective data to dominate your market Oct 11, 2022

Show notes

In today’s episode, we dive into our past campaign with Purple Mattress, what you can learn from their incredible success, and why objective measurements can help with your sales. You’ll get a sneak peek into our messaging process, and how we create product demos that prove our clients are undeniably the best option.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com. And if you want help creating your own ads, try out our HBU courses on sale for a deal too sweet to pass up.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Make an easy ad that sells from start to finish Oct 04, 2022

Show notes

Marketing Hack: How To Dramatically Increase Your Cart Size Sep 27, 2022

Show notes

In today’s episode of Raising Unicorns, we breakdown 3 pivotal improvements you can make in your offer to bump up your Average Order Value—and get the biggest bang out of your ad-spend buck. Find out how to optimize your package bundle, price your shipping, and actually win that upsell.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com. And if you want more help creating your own ads, try out our HBU courses on sale for a deal too sweet to pass up.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Build Credibility With Your Customers Sep 20, 2022

Show notes

In today’s episode we go over the benefits of truth in comedy and truth in marketing. We recommend different strategies for gaining credibility and trust from your customers. You’ll hear from our creative directors that know better than anyone, Ryan Powell and Kaitlin Snow.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Your Entire Video Funnel Plan, Made In A Day Sep 13, 2022

Show notes

This week our marketing experts break down the process of planning a year's worth of video strategy in just one day. We’ll guide you through testing your messaging, and creating your video ads for prime optimization, so you can overcome your procrastination!
You can find links to reach the Harmon Brothers below. Get in touch with us if you’d like any help strategizing your video ads next year or creating content for the biggest quarter of this year.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Building A Long-Lasting Brand Name Sep 06, 2022

Show notes

This week we share the best practices for choosing your brand name (or rebranding your business). We used this process to help name Purple Mattress and Angel Studios. Ideally you want to pick a name that has as few red flags as possible and resonates with your audience. Check out this episode and we’ll show you how to do it.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want help brainstorming your brand name, or creating content for the biggest quarter of the year.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Hot Take: You Should Work Whenever Or Wherever You Want Aug 30, 2022

Show notes

This week we tackle one of the biggest controversies of corporate life: should employees work from home, the office, or both? Our Marketing Director, Brett Crockett, and Creative Director, Ryan Powell weigh in and offer some hands-on tips to focusing up and boosting that productivity no matter where or when you’re working.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want help preparing content for the biggest quarter of the year
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

9 Touchpoints For A Strong Marketing Partnership Aug 23, 2022

Show notes

This week our Client Success team goes over the 9 ways you can build towards satisfying and profitable results with your marketing agency, or marketing team. These tips will save you a lot of time, headaches, and could make you a lot more money than you think.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want help preparing content for the biggest quarter of the year
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

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