Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Stop, Drop, and Roll Out Black Friday Plans Aug 16, 2022

Show notes

This week you learn how to start preparing for Black Friday with our top ad buyers, Tom Broschinsky and Britt Ellsworth. We know Black Friday and Cyber Monday seem far away, but trust us, you’ll see the most profitable results if you follow our advice and start cranking on your audience giveaways, email list, and creative content today. Play your cards right, and this November you could be rolling in some big dough.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want help preparing content for the biggest quarter of the year
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

When To Focus On Your Ad Or Funnel Aug 09, 2022

Show notes

This week our Marketing Director, Brett Crocket and Chief Creative Officer, Shane Rickard get down to business. Together they talk about when you should put your blood sweat and tears behind your funnel or your ad—especially in this post-iOS 14 world. They also give great insights on how to streamline your offer, cater to different social platforms, and more.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on your funnel, ads, or building out your brand.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Find Your Perfect Audience with Message Testing Aug 02, 2022

Show notes

This week you’ll hear about why split testing is a poor man’s message testing, and how you can use message testing to build passionate fans of your brand, like it has for Owlet, Freshly Picked, and more. This info is coming straight from our Chief Strategist at Harmon Brothers Consulting.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Innovation Is The Key To Success Jul 26, 2022

Show notes

This week you’ll hear from the OG Harmon Brother crew. Together they discuss the different business building innovations that were necessary for The Chosen, VidAngel, Drybar, and Angel Studios to become so overwhelmingly successful.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

What You Should Know About ROI & ROAS Jul 19, 2022

Show notes

This week you’ll hear from our CEO Benton Crane, Theron Harmon, and Brett Crockett. Together they talk about how a lower ROI isn’t always a bad thing, holistic advice for companies struggling post iOS 14, and how to optimize your funnel for success—even with abysmal customer acquisition costs.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Who Matters More? Customers or Investors Jul 12, 2022

Show notes

This week you’ll hear from our CEO Benton Crane and Will Young, Founder of Sana Benefits. Together they talk about how to juggle your business, your investors and your customers as you start your path to becoming a unicorn.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

How to Kick iOS 14 in the Butt Jul 05, 2022

Show notes

This week you’ll hear from two of our expert ad buyers with experience managing anywhere from thousands to to millions of dollars in ad spend. They give you actionable changes you can make today to help you escape the death spiral set off by iOS 14. They’re out in the field, with all the tips to the higher conversion rates you’ve been hoping for.
You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on turning your ad spend around.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Why You Want Your Ads To Make People Laugh Jun 28, 2022

Show notes

This week you’ll hear from Daniel Harmon and our Head Writer, Zach Atherton. Together they discuss how to generate funny content, why hiring comedians is so important, and the reason writing breaks are so important.
Down below you can find links to reach the world class Harmon Brothers Writers Room, where we deliver funny, sales-driven ad scripts without the big production price tag.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
HBU Online Course: Make Your Ads Funny (Writing)
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

The Secret To A Good Ad is Good Writing Jun 21, 2022

Show notes

This week you’ll hear from the two copywriting experts and creative directors, Zach Atherton and Brandon Cummings. Together they discuss the Harmon Brothers’ secret sauce: our writing retreats. They give you all the ingredients you need to get a top-notch video ad script in 2 days.
You can find links to reach the Harmon Brothers below—and a link to our online HBU Course that teaches you exactly how to write funny ads like the Harmon Brothers.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
HBU Online Course: Make Your Ads Funny (Writing)
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

How VidAngel Survived And Thrived Jun 14, 2022

Show notes

This week Benton Crane talks with the current CEO of VidAngel, Bill Aho. Together they discuss VidAngel’s growth and success even after being sued, how to show your customers you care about them, and the benefits of employee benefits.
You can find links to reach Bill Aho below.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Bill Aho at VidAngel:
https://www.linkedin.com/in/billaho/ (LinkedIn)
https://www.vidangel.com/?campaignid=15307678476&adgroupid=131599506162&keyword=vidangel&placement=&target&network=g&gclid=CjwKCAjwkYGVBhArEiwA4sZLuPuaXd8OiI34oueslRm2DqIgb96y5gEfLMybLJETZ0NiYFeWV6GklBoC1EQQAvD_BwE (VidAngel Website)
https://www.facebook.com/VidAngel/ (VidAngel Facebook)

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