Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

The Secret To Making Ads On a Budget Jun 07, 2022

Show notes

This week Benton Crane talks with our renowned producer, Bryan Fugal. Together they discuss the key to making ads that convert—no matter what your budget is, why storytelling is so important in your ads, and when you should DIY or start hiring someone else to do the work.
You can find links to reach the Harmon Brothers below.
If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Controversial Opinion: Give Your Customers Control Of Your Ads May 31, 2022

Show notes

This week Benton Crane continues last week’s conversation with the OG Harmon Brothers Crew and uncovers the business advantages of letting ad-viewers decide what they WANT to watch, and you’ll learn the secret to getting your money’s worth out of long-form ads.
You can find links to reach the Harmon Brothers below.
If Harmon Brothers grabbed your interest, go to our website at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Revolutionizing Ads With The Youtube Skip Ad Button May 24, 2022

Show notes

This week Benton Crane talks with his friends and partners, Daniel Harmon and Jeff Harmon. They dig deep into how Orabrush became an online sensation, the impact of Orabrush sponsoring the Green Brothers, and why Jeff originally gave Youtube the idea for the “skip ad button.”
If Harmon Brothers piques your interest, learn more at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Season 3 of Harmon Brother's Podcast Announcement! May 17, 2022

Show notes

To everyone who listened to our old podcast—or anyone who wanted to but never got around to it—thank you for your support. We hope it helped your business grow, and that you’re ready to move onto bigger and better things—like our brand NEW podcast. Harmon Brothers has helped raise several unicorns over the years and now we’re ready to share all that business-building knowledge with you. Which is why we’re proud to present, Raising Unicorns: Impact and Super-charged Growth with Viral Video.
Here’s how this season is different: Every week our in-house Harmon Brothers experts will share impactful strategies your business can do to start becoming a Unicorn. The topics range from ad-buying to marketing on a budget, to unfunny people making funny ads, and everything else between.
Make sure you tune into Raising Unicorns every Tuesday to solve all your marketing mysteries.To everyone who listened to our old podcast—or anyone who wanted to but never got around to it—thank you for your support. We hope it helped your business grow, and that you’re ready to move onto bigger and better things—like our brand NEW podcast.

Neel Kulshreshtha: A Good Product Isn’t Enough May 10, 2022

Show notes

This week Benton Crane talks with Neel Kulshreshtha, the CEO of Skull Shaver. Together they discuss the benefits of starting a business in the USA, the perks of copycat businesses, why a “good product” isn’t enough, reasons to focus on customers instead of your competition and more.
You can find links for Neel and his social media below.
If Harmon Brothers piques your interest, go to harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Neel Kulshreshtha:
https://www.linkedin.com/in/neelbharat-kulshrestha-2a8598b8/ (LinkedIn)
https://skullshaver.com/pages/about-us (Skull Shaver Page)
SkullShaver website: https://skullshaver.com/
Facebook page: https://www.facebook.com/SkullShaver/
Instagram: https://www.instagram.com/skullshaver/?hl=en
SkullShaver Ad: https://www.youtube.com/watch?v=wXa_TGV_YKMhttps://www.youtube.com/watch?v=wXa_TGV_YKM

Kaitlin Snow: How The Devil Sold The Chosen May 03, 2022

Show notes

This week Benton Crane talks with Kaitlin Snow, a Partner at Harmon Brothers and Creative Director of The Chosen’s Devil Ad Campaign. Together they discuss An easy way to test your ad content, how to overcome the status quo, creating satire in advertising, and how amazing Angel Studios and The Chosen were as clients.
You can find links for The Chosen and their social media below.
Don’t forget to like, subscribe, and share. We’ll see you on the next one.
The Chosen:
https://watch.angelstudios.com/thechosen?gclid=CjwKCAjwjZmTBhB4EiwAynRmDyJKZMQafAayVUafttfU0YkO0vcQsAcmYSVH1_GQV-nUJ-W9vIN4PBoCtOIQAvD_BwE (Watch)
https://www.facebook.com/InsideTheChosen/ (Facebook)
https://thechosenisnotgood.com/? (The Chosen Sux Website)

Dallas Jenkins: How did the Chosen Spread The Word? Apr 26, 2022

Show notes

This week Benton Crane talks with Dallas Jenkins, the creator of the hit tv show with a fresh take on the life of Christ. Racking up over a 100 million views, The Chosen has become extremely popular with a very unique business model. Instead of asking Hollywood’s permission, The Chosen earned millions of dollars from investors around the world excited to see this series come to life. In this episode, Dallas shares how they grabbed the world’s attention.
You can find links for The Chosen and their social media below.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
The Chosen:
https://watch.angelstudios.com/thechosen?gclid=CjwKCAjwjZmTBhB4EiwAynRmDyJKZMQafAayVUafttfU0YkO0vcQsAcmYSVH1_GQV-nUJ-W9vIN4PBoCtOIQAvD_BwE (Watch)
https://www.facebook.com/InsideTheChosen/ (Facebook)

Jaimie Thornton: Does Your Business Name Matter? Feb 01, 2022

Show notes

On this week’s episode, Benton Crane talks with Jaimie Thornton, the Director of ConsumerDirect Mortgage. Together they talk about how to rebrand a business, when they decided to rename their business, and how to make strong, persuasive claims about your company.
You can find the link to Jaimie’s LinkedIn below.
If Harmon Brothers piques your interest, learn more at harmonbrothers.com
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Jaimie here:
https://www.linkedin.com/in/jamie-thornton-1600a71b/

Naveen Dittakavi: Never Stop Questioning Your Process Jan 18, 2022

Show notes

Benton Crane talks with Naveen Dittakavi, the founder and CEO of Next Vacay, and one of our incredibly successful clients. Together they discuss the right way to budget your company, how to improve your business from the bottom up, why you should question everything, and an inside scoop on what it’s like to work with the Harmon Brothers.
05:26 How Next Vacay Got Started
11:14 Improve Your Business From The Bottom Up
15:12 What It’s Like To Work With the Harmon Brothers
You can find links to Naveen’s website and all the other places to reach him below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book here.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Naveen Dittakavi here:
https://nextvacay.com/ (Website)
https://www.linkedin.com/in/naveendittakavi (LinkedIn)
https://www.facebook.com/nextvacay/ (Facebook)

Chris and Miriam Bair: Building Trust With Your Customers: New and Old Jan 11, 2022

Show notes

On this week’s podcast, Benton Crane talks with the Co-founders of Keto Chow—and one of our favorite clients—Chris and Miriam Bair. Together they discuss how to turn a side hustle into a full blown, busy business, the least painful way to delegate, and why you have to start building a strong relationship with your audience on social media if you want to succeed.
You can find links to Keto Chow and more below.
If you’re interested in learning more about Harmon Brothers, you can grab a copy of our book here.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Find Keto Chow here:
https://www.linkedin.com/company/keto-chow/ (Keto Chow LinkedIn)
linkedin.com/in/chris-bair-ketochow/ (Chris Bair LinkedIn)
https://twitter.com/ketochow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor (Twitter)

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