Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

The Secret To A Good Video Ad Is A Good Producer Mar 21, 2023

Show notes

In today’s episode, if you want to create an attention grabbing video ad without blowing your budget, you need a wickedly talented producer. Learn what it takes to create a successful ad in pre-production before the ad gets filmed.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Don’t Kid Yourself: Video Ad Length Matters Mar 14, 2023

Show notes

In today’s episode, deciding the length of your video ads is tricky business, and the wrong choice can bite you in the butt. Learn which ad lengths tend to work best depending on the funnel placement, which platform you use, and how nuanced the explanation of your product/service is.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Your Business Is Not The Hero— Your Customer Is Mar 07, 2023

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In today’s episode, some of our favorite movies follow the Hero’s Journey. Star Wars, Harry Potter, Spider Man, Lord of the Rings—the Danny Devito version of Hercules. And your favorite video ads do too. Learn how to show your customers the happy ending they deserve in your next ad.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

The Harmon Sisters Tips To Creating a Safe Work Environment Feb 28, 2023

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In today’s episode, hear from some of the incredibly talented women on our team talk through their experience in male-dominated workplaces, and some good practices to creating a healthy work space for everyone.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Were This Year’s Super Bowl Commercials Worth Millions Of Dollars? Feb 21, 2023

Show notes

In today’s episode, find out why you remember some Super Bowl ads but forgot about the others. Our creative directors review their favorite ads, why they were so successful, and decide whether or not they were worth millions and millions of dollars.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

The Power (and future) of Short Form Video Feb 14, 2023

Show notes

In today’s episode, you’ll learn some easy tactics to create short form content for Tik Tok. If Scrub Daddy can do it, so can you. Plus, you’ll hear some cool updates about Dry Bar Unscripted, the sister comedy channel to Dry Bar Comedy.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Elevate Your Ad Campaign With Graphic Design Feb 07, 2023

Show notes

In today’s episode, you’ll learn how graphic design can make your video ads pop! There are distracting graphics, and enhancing graphics. Our graphics design guy, Gibson, will walk you through the things you should add in your next ad campaign.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Using Artificial Intelligence in Your Marketing Jan 31, 2023

Show notes

In today’s episode, robots may not have brains, but that won’t stop them from leveling up your copywriting. Learn how to streamline your ads with Chat GBT.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

New Year: New Hook Intros To Your Ads Jan 24, 2023

Show notes

In today’s episode, you’ll hear about our tried and tested approach to capturing your ad viewer’s attention in less than a second. To create killer hooks in your video ads, you don’t need a huge budget, but you might have to question your gut.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Make Video Ad Content That Speaks To YOUR Consumers Jan 17, 2023

Show notes

In today’s episode, you’ll learn how to diversify your ads, and what type of ad your company should lean into, depending on your business’s marketing budget, stage of growth and overarching goals for your ad campaign.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)