Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

Pixar: We’re Not Mad At Your Marketing, We’re Just Disappointed Aug 01, 2023

Show notes

We’re back, baby, just in time to geek out on big headlines like Twitter’s revenue stream, new advertising space on baseballers big, buff, biceps—and no matter how much we love Pixar— the marketing mistake they made that might have cost them millions.You can find links to reach the Harmon Brothers below.If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Season Break Announcement May 23, 2023

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Hey Everyone! Surprise! Last week you reached the season’s 50th episode of Raising Unicorns—that’s 50 episodes where we’ve dropped more marketing gems than a unicorn on laxatives, and it’s time to give those marketing bowels a short break. But don’t fret, because the good news is—we’re whipping up a new season that will keep you laughing free and easy, no laxatives needed. This your chance to go back and catch up on any episodes you may have missed while we prep the new season! Prepare yourself, it’s going to be fun—and we’ll see you in a few weeks!

Better Account Structure Equals Better Results May 16, 2023

Show notes

In this episode, we dive into the world of ad account optimization and organization. We talk with Tom Broschinsky, one of our ad buyers, who shares invaluable insights on the importance of a quality account structure and keeping it simple. Discover how a well-structured account can enhance targeting, provide a clear overview of your campaigns, and positively impact your ad spend effectiveness.
Make sure to comment on what you would like to hear in future episodes!
If you would like to know more about how Harmon Brothers can help you, check out HarmonBrothers.com.

No Comments is No Bueno May 09, 2023

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Hear Brett talk about in this shorter episode tips and tricks for dealing with comments on a video ad release!
Make sure to comment whether you like the new format or not!!
HarmonBrothers.com

The Old School Approach To Attribution Might Be What You Need May 02, 2023

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In today’s episode, it’s true, iOS 14.5 privacy changes left adbuyers feeling like it was the dark ages. But data driven decisions are still possible, you just have to work a little harder. Here’s how our top notch adbuyer uses different metrics to test different marketing strategies.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Everything You Need To Know About Direct Response vs Branded Sales Apr 25, 2023

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In today’s episode, there is no “one size fits all” video ad. So here are some strategies to decide what stage your business is in, and where you should focus your marketing efforts on the spectrum of Direct sales to heavy branding.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Set Up Your Video Ad For Success Before You Launch Apr 18, 2023

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In today’s episode, Harmon Brothers has never relied purely on a video ad before a launch. Every big hit like Fiberfix, Kodiak Cakes, Purple, and Skull Shaver had the support of a strong offer, landing page, upsell, and more. Learn how you can build your own marketing powerhouse before you launch.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

AI in Marketing: it's time to start learning Apr 11, 2023

Show notes

In this episode, the Shane Rickard and Jake Christensen discuss their use of artificial intelligence in their creative workflows. They reveal how they experiment with AI to generate hook ideas and ad concepts for their clients. They also talk the limitations of using AI in business.
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

How We Handpick A Creative Team For Each Client Apr 04, 2023

Show notes

In today’s episode, we don’t randomly assign a creative team to our clients. We assess the different personality types, comedy style, working schedules, and more—hopefully to create a perfect match.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

How to avoid mistakes and save your budget with Animatics Mar 28, 2023

Show notes

In today’s episode, nothing hurts more than when you’ve invested time and money into a visual part of your ad that doesn’t work. The best way to prevent that from happening is what we call an “animatic.” We would tell you what it is right now, but then you might not listen to the episode.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

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