Raising Unicorns: A Harmon Brothers Podcast

Latest Episodes:

How to start Video advertising: a book review of "Video Marketing" by John Mowat Dec 19, 2023

Show notes

Shane and Kaitlin talk about the book "Video Marketing" by John Mowat. They talk about the 7 things you always have to ask when you are going into video marketing.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Your ad is just a sketch Dec 12, 2023

Show notes

Listen as Shane interviews our guest star, Natalie Madsen, who was part of the original Studio C. They talk about how to punch up a script and how to hone in on a skill in writing.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Walmart has entered the TV show chatroom Dec 05, 2023

Show notes

Join us as we talk about Walmart's new show "Add to Heart", a look at Blackfriday this year, and hear Shae describe what a "Nepo Baby" is.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

How to make a "sticky brand" - what you need to know from the book Made to Stick Nov 28, 2023

Show notes

Listen as Shane and Zach talk about Made To Stick by Dan and Chip Heath. They talk through important points in the book such as the SUCCES acronym and why the Got Milk Campaign did really well.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Personable brands are trustworthy brands Nov 21, 2023

Show notes

Today Shane sits down with Lisa Valentine Clark as they talk about her creative process, generational differences, and how to be personable with your audience.
Check out our Black Friday deal at Harmon Brothers University - get Make Your Ads Funny course for only $30. That’s over $250 off and it’s the only sale we run all year—so go to Hbros.co/bfcm and grab it before it’s gone.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Tips-a-Galore! How To Get Great Product Shots Nov 14, 2023

Show notes

Learn from Shane and Jake as they talk about the best tips for getting good product shots. Tips we have learned during our many years of advertising
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Your Missing Marketing Ingredient Is Pumpkin Spice Nov 07, 2023

Show notes

In today’s episode, we get goofy. How do you replicate the Kansas Chief’s sales increase without dating Taylor Swift?
You’re about to find out.Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

The Evolution Of A Joke Oct 31, 2023

Show notes

Kellen talks about the evolution of his most popular joke, how good movies can become great and why comedians are a great resource for your script writing.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram)
https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Why you should hire a comedian - Pt. 1 Oct 24, 2023

Show notes

Today we sit down with Kellen Erskin, the first part in a two part series! They discuss how feedback works in comedy, and what makes a memorable ad.
Check out Kellen's podcast The Book Pile
Be sure to tune in to next week's podcast where we play part 2!
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers: https://harmonbrothers.com/home (Website) https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Your Mom Hates Our Podcast Oct 17, 2023

Show notes

Brett and Shane talk about the book, "The Mom Test." and go over how to know what feedback is good for your product or service and what feedback is just something that makes you feel good.
Don’t forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We’ll see you on the next one.
Harmon Brothers:
https://harmonbrothers.com/home (Website)
https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

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