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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
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    • Spotify

    Latest Episodes:
    Women in PR – Canada, USA, the Americas Oct 04, 2020
    Show notes

    Everything begins with an idea. Talia Beckett Davis had one a few years ago to start a networking, coaching, idea-sharing, and training group dedicated specifically to women.
    That was in 2014. Today there are chapters all through the Americas from Canada to Buenos Aires.

    Guest: Talia Beckett Davis, Founder of Canadian Women in Public Relations and American Women in Public Relations (Women in PR North America)

    talia@womeninpr.ca

    talia@pinkprfirm.com

    publicrelationsacademy.com
    https://womeninpr.com/

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The 2020 IPR Disinformation in Society Report Sep 27, 2020
    Show notes

    The Institute for Public Relations has issued its 2020 Report measuring how Americans perceive intentionally misleading news or information.

    Guest Tina McCorkindale, Ph.D, APR, President and CEO of the Institute for Public Relations
    @tmccorkindale
    https://instituteforpr.org/contact

    Link to the full study: https://instituteforpr.org/2020-disinformation-report

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Secrets of Content Marketing Sep 20, 2020
    Show notes

    The Content Marketing Institute defines content marketing as a strategic marketing approach focused on creating and distributing valuable and consistent content to attract and retain a clearly defined audience, ultimately driving desired action. Key word? Valuable. In this episode, we speak with Amanda Milligan of Fractl, a Content Marketing Agency based in Washington, DC.

    Guest: Amanda Milligan, Marketing Director, Fractl

    amanda@frac.tl

    Amanda’s podcast is called “Cashing in on Content Marketing”

    Send us a note about this episode. We'll reply and thank you on a future episode

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    The AI in PR ethics report Sep 13, 2020
    Show notes

    "Society is changing... there's a new elite emerging and those elite have huge amounts of power."
    Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk
    "The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
    Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications, jvalinpr@gmail.com
    The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.

    To access the Ethics Guide to Artificial Intelligence in PR:

    https://www.cipr.co.uk/ai

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    Coffee may be the best communications strategy of them all Sep 06, 2020
    Show notes

    Why is coffee so perfect for conversations? In fact, coffee houses were born in 18th Century Austria as a place for middle-and-upper class society to meet and discuss ideas. They spread to England quickly. Fast-forward to today and it seems everything coffee means every social, and perhaps the secret weapon for communications strategy.

    Guest: Professor Thomas Merritt, Ph.D., M.Sc., B.Sc

    Laurentian University, Sudbury, Ontario, Canada

    tmerritt@laurentian.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Is Digital Media Leaving a False Impression? Aug 30, 2020
    Show notes

    In digital media, Reach can be defined as the total number of people who see your content and Impressions as the number of times your content is displayed.
    But it’s not that simple.
    Older concepts like pass-along rates and generic multipliers are resulting in some fuzzy math leaving us scrounging for “breadcrumbs,” amongst the “rat babies.” We speak with digital media guru Doug Lacombe who does his best to create a positive impression.

    Guest: Doug Lacombe, President Communicatto Inc

    doug@communicatto.com

    https://www.communicatto.com/

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    Your Brain in Crisis-Mode Aug 23, 2020
    Show notes

    Understanding how our brains operate in a crisis can help leaders think more clearly and effectively manage emergencies. In this episode Dr Steve Joordens, Psychologist at the University of Toronto Scarborough, helps us understand why sometimes our brains have a mind of their own… and what we can do about that.

    Guest: Dr Steve Joordens, Psychologist, University of Toronto Scarborough

    steve.joordens@utoronto.ca

    Centre for Crisis and Risk Communications - https://centreforcrisiscommunications.com/

    Secret Code SNSJGR

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    The Value of Mentorship in Professional Communications Aug 16, 2020
    Show notes

    Some of the key benefits of mentorship in professional communications include the ability to foster an exchange of ideas, friendship, and expertise in an industry that is constantly changing.

    Guest Tamara Vineberg

    @TamaraVineberg

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Working From Home and the Impacts to Communication and Leadership Aug 09, 2020
    Show notes

    Are office workers really more productive working from home? Truth is, the idea is so novel, we aren’t too sure. With COVID-19, there’s a better opportunity to explore the medium and long-term effects of the concept. One thing is for sure, there will be substantial impacts to how we communicate and how we lead.

    Guest: Professor Nita Chhinzer, Ph.D.,

    Assistant Professor Human Resources, Department of Management

    University of Guelph, ON, Canada
    chhinzer@uoguelph.ca
    nitachhinzer.com

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Interviewing Professional Athletes Aug 02, 2020
    Show notes

    In a world of seemingly never-ending clichés the best interviewers find a way to make it not feel like an interview at all, but rather, a conversation. In this episode we speak with Bryn Griffiths, a broadcaster who has conversed with athletes around the world, always seeking to help them get from “110%” to a more authentic 100%.

    Guest Bryn Griffiths
    Bryn's website
    mightymouth@shaw.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

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