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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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    Latest Episodes:
    CIPR State of the Profession Survey Jul 26, 2020
    Show notes

    For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President Jenni Field joins Stories and Strategies to talk about the 2020 Report released this summer.

    Guest Jenni Field
    President Chartered Institute of Public Relations
    info@redefiningcomms.com
    Link here to download a copy of the 2020 report

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Tweeting a Social Movement - Black Lives Matter and its use of Twitter Jul 19, 2020
    Show notes

    Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.

    Guest Candice LaShara Edrington, Ph.D.

    Assistant Professor of Strategic Communication, High Point University, North Carolina
    cedringt@highpoint.edu
    Link to download Study

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Snake Oil in the PR business? Say it ain't so... Jul 12, 2020
    Show notes

    According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.

    Guest Michelle Garrett

    Garrett Public Relations, Columbus, Ohio

    michelle@michellegarrett.com

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    COVID-19 Brand Pulse Report Jul 05, 2020
    Show notes

    Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it.
    Guest Nick Bond

    Emotive Technologies

    nick@emotiveinc.com
    Download the Brand Pulse Report here

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Public Engagement: Finding Rumi's Field Jun 29, 2020
    Show notes

    Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation practitioners (and trainers) in Canada, about the power of engagement

    Guest Gay Robinson

    canadiantrainerscollective.ca

    Link to IAP2 Spectrum

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The History (and Future) of Mass Media Jun 22, 2020
    Show notes

    Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer.

    Guest Marty Forbes

    Radiowise Inc

    Mforbes07@shaw.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Ready or Not... Here Comes the "Recovery" Jun 14, 2020
    Show notes

    Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like?
    Crisis Communications expert Amanda Coleman, former Director of Corporate Communications of the Greater Manchester Police, walks us through her Recovery Communication Readiness Assessment Guide.
    Guest Amanda Coleman
    Amanda Coleman Communications
    amanda@amandacolemancomms.co.uk

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Culture Club - Looking Beyond Fit Jun 07, 2020
    Show notes

    For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company they work for is a fit for them.
    Guest: Jolene Ondrik
    Eye on Culture Inc.
    jolene@eyeonculture.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Why it's Important to be a Member of a Professional Communications Association May 29, 2020
    Show notes

    In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus Communications explains how.
    Guest Sue Heuman, Master Communicator
    Focus Communications
    sueh@focuscom.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Change-Up, the Modern Way to "Pitch" the Media May 22, 2020
    Show notes

    It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't work
    Guest Tony Tighe
    tonytighe@shaw.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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