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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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    Latest Episodes:
    Stressing the Benefits… of Stress Dec 06, 2020
    Show notes

    Stress is almost an evil word in our lives today. Nobody wants stress. Do we? Actually, could you imagine life with no stress? In this episode we speak with a neuroscience expert who says we can all benefit from the right kinds of stress.

    Guest: Sue Langley, Langley Group, Australia

    sue@langleygroup.com.au

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why Are There So Few African American Males in Public Relations? Nov 29, 2020
    Show notes

    According to 2015 numbers by the US Bureau of Labor Statistics, of the total number of men working in public relations and related services and advertising, 5.9 percent are African American. In this episode we speak with a PR Executive who has researched the perceptions, experiences, and possible barriers for African American males to getting into, and leading within, the field of communications.

    Guest: Chuck Wallington

    marketing@conehealth.com

    Link to Ken Chenault address to Barron’s Tech Conference https://bit.ly/2HAhl2B

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    PRCA in Latin America Nov 22, 2020
    Show notes


    By membership the Public Relations and Communications Association is the largest PR Association in the World; 35,000 members and growing. Based in the UK, the PRCA has offices in Dubai and Singapore, and now Buenos Aires as it ventures into Latin America. In this episode we catch up with Isobel Arrowsmith to talk PR throughout Latin America.

    Guest Isobel Arrowsmith MPRCA, Director of the Americas, PRCA

    isobel.arrowsmith@latam.prca.global

    https://latam.prca.global/
    Special thanks to ToDoComunica for promotion:
    https://todocomunica.org/2020/11/20/mas-historias-mas-estrategias-mas-america-latina-por-favor/

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    A Little Less Presentation. A Little More Conversation Nov 15, 2020
    Show notes

    Presentations are stereotyped. A speaker stands in front of an audience, uses PowerPoint to guide a talk. And says very little that departs from the slides being shown.

    Frequently, the speaker provides a handout or electronic version of the PowerPoint as a record of the talk. Depending on the nature of the talk, a few minutes may be left at the end for questions.

    This format is almost universal. And it takes place thirty to forty million times a day, according to some estimates. It’s led to a new expression … Death by PowerPoint … one slide at a time.

    In this episode we speak with Eric Bergman who believes with a little less presentation and a little more conversation … we can make presentations more interesting, and ultimately effective.

    And we can relegate the term Death by PowerPoint to the dust heap of history.

    Guest: Eric Bergman, BPA, ABC, APR, MC, FCPRS

    fwiw@me.com

    For a copy of One bucket at a time link here https://amzn.to/2HvnYmc

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Communication Strategies We Learn at Work (and Use at Home) Nov 08, 2020
    Show notes

    Work is the place we get learning opportunities through professional development. Many of those opportunities introduce sophisticated communications strategies intended to be work lessons but let’s be honest, they’re life lessons too. Some of those strategies and tips are so good, we can’t help but use them at home and in our personal lives.

    Guest Sheryl Kent
    sherylkent@telus.net

    Send us a note about this episode. We'll reply and thank you on a future episode

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    The 2020 US election through a psychological lens Nov 04, 2020
    Show notes


    The political pundits have lots to say about the 2020 US Presidential election. In this episode we examine the result and the leadership styles through a neuroscience and psychological lens with a leading high-performance team psychologist who works with businesses, sports teams, and the military.

    Guest Dr Jeremy Holt, Ph.D.

    Chartered Occupational Psychologist

    Centre for Team Excellence

    jeremy@cfte.co.uk

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Media? We Don’t Need No Stinkin’ Media Nov 01, 2020
    Show notes


    Earned media is always valuable but the opportunities to create your own channels and your own stories have never been better. Gone are the days organizations needed to rely on the news media filter to get their story out there… today it’s Journalism DIY. And best part? This works great for pitching your story to the news media. We speak with former Edmonton Journalist Shawna Randolph.

    Guest: Shawna Randolph, Randolph Communications

    info@randolphcommunications.com

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Creativity – the UNcommon sense Oct 25, 2020
    Show notes

    It’s a powerful tool that can solve complex problems, build resilience, create empathy, and develop space for human determination.

    Psychologists have found creativity is more a personality trait than the result of a high IQ; and those traits are most commonly found in people we might call nonconformists, curious, or persistent. In short, creativity is borne from divergent thinking as opposed to convergence.

    Guest: Helen (Hel) Reynolds

    hi@commscreatives.com

    To see Hel’s cartoons, visit https://commscreatives.com/

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Change Management Needs to Change Oct 18, 2020
    Show notes

    Change Management exists as a process and strategy because change is both inevitable and critical in business. In simple terms, it’s so important, the change must be managed. But modern trends are moving away from controlling every aspect of those strategies and are seeking to empower team members to play a more active design role in the change. In this episode we speak with a corporate leader from a global corporation steering through significant change.

    Tammy Arseneau, MBA

    tarseneau@suncor.com

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why Professional Comedians Have Serious Presentation Skills Oct 11, 2020
    Show notes

    Watch a good comedian on stage and it just seems so easy. But we all know what goes into it… timing, structure, body language, the ability to think on their feet, heckler management… everything that goes into a great presentation at work. Those are serious skills and many leaders looking to advance in their careers begin to see the only impediment is their ability to learn what comedians have mastered.

    Guest: Lars Callieou, professional stand-up comedian

    https://extralars.com/

    Facebook Firepit Comedy Tour https://www.facebook.com/search/top?q=firepit%20comedy%20tour

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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