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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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    Latest Episodes:
    The Psychology of Giving and Receiving Feedback Mar 07, 2021
    Show notes

    Adopting a growth mindset, as opposed to a fixed mindset, is one of the best strategies for accepting and giving constructive feedback. A growth mindset thrives on challenge and sees failure, not as evidence of unintelligence but as a springboard for growth and stretching existing abilities. From these two mindsets springs a great deal of our behaviour, our relationship with success and failure both personally and professionally, and ultimately, our ability to be happy.

    Guest: Dr Steve Joordens, Psychologist, University of Toronto Scarborough

    steve.joordens@utoronto.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Is it Better to be Street-Smart or Book-Smart in PR? Feb 28, 2021
    Show notes

    Professional communications is about making an impact to help the organization. It must get things done, change attitudes, or at least understand them. At the same time, we need to be evidence-based, use “best practices”, provide ROI and meet KPI. Is our battle on the street or in the boardroom? Is it better to be street-smart or book-smart working in PR and Marketing?

    Guest: Eva Shortt, Zahav PR

    https://zahavpr.com/

    info@zahavpr.com

    Connect with Eva on Instagram: instagram.com/zahavpr

    Take the Quiz “Are you more book smart or street smart?” https://play.howstuffworks.com/quiz/are-you-more-book-smart-or-street-smart

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Communication Strategies when De-escalation is Needed Feb 21, 2021
    Show notes

    Those who respond to help people in high-tension, or even life-threatening situations, need strong communication skills and the right training. Police Officers, Security Guards, front-line health care workers, even bus drivers all find themselves, with alarming frequency, in interactions where safety is at risk. In this episode we speak with an expert in de-escalation and mental health training who has dedicated her professional life to helping those, who must help others.

    Guest: Dr Yasmeen Krameddine, Ph.D.

    Protraining.com

    yasmeenk@protraining.com

    Send us a note about this episode. We'll reply and thank you on a future episode

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    When the Words Mean Nothing – and the Message Means Everything Feb 14, 2021
    Show notes

    You may have recently heard on social media a song from the early 1970’s, Prisencolinensinainciusol, by Adriano Celentano. The song’s lyrics are in no language – total and utter nonsense. It was a smash hit in 1973 in Italy, France, Belgium, and the Netherlands.

    The song resurfaced on social media in 2010 and once again in 2020. Seems every generation finds it and marvels in the creativity and originality.

    The idea itself has a long and storied history going to back to creative arts. It uses Grammelot, a system of language, based on gibberish, popularized by Commedia dell’Arte, a theatrical form that emerged in 16th Century in Italy.

    In this episode we speak with a leading professor in business ethics and stakeholder theory who says the creative arts can have powerful impacts to human dignity in organizations, and help managers to develop their moral imagination.

    Guest Simone de Colle, Ph.D. in Management and Business Ethics, Darden School of Business, University of Virginia)

    Associate Professor of Business Ethics & Strategy, IESEG School of Management in Paris

    s.decolle@ieseg.fr

    Dario Fo example of Grammelot https://www.youtube.com/watch?v=8A4n9Ez9O8g&list=RD8A4n9Ez9O8g&index=5

    Professor de Colle’s presentation mentioning grammar of improvisation: https://responsiblecapitalism.it/presentations

    Send us a note about this episode. We'll reply and thank you on a future episode

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    11 Capabilities of a Communications Professional or Team Feb 07, 2021
    Show notes

    The Global Capability Framework is the Global Alliance’s benchmark for how professionals in public relations and communications management perform at their best. It applies to individuals as well as those who assemble teams of communications professionals, including entire departments. The framework took two years to build with contributions from all around the World. In this episode we explore the 11 capabilities, speaking with one of the authors of the Framework, Dr Amy Thurlow.

    Guest Professor Amy Thurlow Ph.D., APR, FCPRS

    Amy.thurlow@msvu.ca

    Link to the Global Capabilities Framework https://www.globalalliancepr.org/capabilitiesframeworks

    Send us a note about this episode. We'll reply and thank you on a future episode

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    The Success of Digital News Start-ups Jan 31, 2021
    Show notes

    According to World Press Trends 2019, digital news subscriber numbers are up 208% over the last five years. That could be a welcome sign that local news may survive after all. As many legacy news outlets struggle, industry analysts are looking to digital start-ups to fill the need. And without some of the traditional business models, some are showing remarkable creativity. In this episode we speak with the co-founder of an award-winning digital model based in Edmonton, Alberta, Canada.
    Guest: Karen Unland

    karen@taprootpublishing.ca

    https://www.taprootedmonton.ca/

    “On every continent and in every market context, innovating news publishers are finding ways to adapt and thrive in the face of changing consumer behaviour and competition that is driven, in large measure, by the rapid changes and challenges of digital technology.”
    Dr François Nel, Editor of World Press Trends 2019

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Exploring the Impacts of COVID-19 on Health Care Communications Professionals Jan 24, 2021
    Show notes

    In a special report, authors Anne Gregory, Ph.D., Bill Nichols, Ph.D., and Professor John Underwood examine the impacts of the COVID-19 pandemic for professional communicators in the English National Health Service (NHS). Specifically, they look at the first three months of the pandemic from March 2020 to the beginning of June 2020 – the period when communication was initiated and the peak of first-wave infections. Inevitably they found gaps we can all learn from.

    Guest: Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk

    The article Anne refers to ““The lived experience of health communication professionals during the Covid-19 pandemic” is not yet available. Once it’s public, we will publish a link to it in these show notes – please check back.

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Stirring the Right Pot Jan 17, 2021
    Show notes

    Throughout this COVID pandemic we all know frontline healthcare workers have been doing extraordinary work and working under exceptional stress.
    A few weeks ago, between Christmas and New Year’s, one physician in London, part of the NHS system, made a comment on Twitter that caught the ire of public relations professionals not only in the UK, but other parts of the world. Dr Meenal Viz seemed to suggest removing anyone “with the title Communications Manager” from NHS Communications, because “we don’t need to pay someone £30k to update the hospital Twitter feed.”

    It’s so hard to communicate on Twitter – that limitation of 280 characters. In this episode we chat with Dr Viz, toss the character limit aside, and get to the heart of the message… and to the right audience intended.

    Meenal Viz, Ph.D. Clinical Fellow

    info@meenalsworld.com

    Link to Meenal’s World podcast (via apple) https://podcasts.apple.com/ca/podcast/meenals-world/id1499166981

    Send us a note about this episode. We'll reply and thank you on a future episode

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    Progress, in a World of Cancel Culture Jan 10, 2021
    Show notes

    Cancel Culture is a neologism meaning it’s a newly coined term. It’s essentially the phenomenon of publicly shaming, rejecting, and ceasing to provide support to people, companies, or stores if they are deemed unacceptable. Celebrities are frequent targets but not exclusively. The shaming, for the most part, is done through social media.

    T.S. Eliot once wrote, “Only those who will risk going too far can possibly find out how far one can go.”

    But how are we, as people, supposed to progress if accountability, and the inherent ability to “cancel” is left to the unaccountable?

    Guest: Alex Malouf, SCMP

    alexgmalouf@gmail.com

    @alex_malouf

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Ode to Joy (and Positivity) Dec 13, 2020
    Show notes

    This is an episode about “Positivity” which has everything to do with communication. It’s a state of mind we all want but let’s be honest, it can also be really annoying. False positivity is an irritating personality quirk.

    The official definition from the Oxford Dictionary implies that positivity is not something you are; it's more something you feel.

    Positive Psychology is an investment in who you are and what you can do to live your best life. Your best life looks and feels different every day.

    Annoyed yet? 😊

    Guest Josephine Tite, Positivity Centre

    hello@positivitycentre.com

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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