TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    A Look at the Personality Traits of Some in History Who Had Influence May 29, 2022
    Show notes

    In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because of their authority, their knowledge, their title, or their relationship with their audience. Often that means they have a large social following, but it can also mean they just have the right people following them in a position to take action.

    But influence isn’t new. All through history there have been influencers – those who used their positions to make the world a better place and definitely those who used their influence in bad ways.

    In this episode we study the influence of people such as Abraham Lincoln; Diana, Princess of Wales; Mother Theresa, Henry the VIII, Adolph Hitler and more…

    What was it about their personalities that gave them rise to influence?

    Guest: Kate Mason, Australia’s personality coach
    Check out Kate’s book “Who is this Monster (or Treasure) in my House?”
    Listen to Kate’s podcast Personalities, Parenting, and Partners

    Connect with Stories and Strategies on Twitter @stories_strats. We follow back.

    Let’s talk about the podcast idea doug@storiesandstrategies.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes May 15, 2022
    Show notes

    Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact them before they dig a hole. One contact and locate markings result a short time later by any company with buried facilities int eh area, and you can dig that hole for your deck, or fence post, or whatever work needs to be done.

    That’s a message that benefits everyone right? It’s a simple action contacting just one entity for all this, there’s no particular delay to the project… you would think compliance would be 100%?

    Of course it isn’t.

    That’s human nature. And it’s the communications challenge for all One-Call services around the World taking this easy message, and this easy call to action, and making it human habit.

    Guest: Mike Sullivan, President Utility Safety Partners
    https://utilitysafety.ca/
    info@utilitysafety.ca
    @utility_safety on Twitter
    Check out Mike’s podcast on Apple Prairie Podcast

    Connect with Stories and Strategies on Twitter @stories_strats. We follow back.
    Let’s talk about the podcast idea doug@storiesandstrategies.ca

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Making Communications More Accessible May 01, 2022
    Show notes

    This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on video and animated graphics, thoughtful use of language and representation, and hosting of physical and virtual events.

    We talk about making our processes and materials more accessible and at times we even take steps on a specific project to make sure they are. But accessibility is seldom a core value that is delivered on. And yet the numbers of people impacted are staggering globally:

    • Over 400 million people have severe hearing loss
    • Nearly 300 million people are visually impaired
    • Nearly 200 million people have cognitive disability
    • People with disabilities make up 15% of the World’s population
    • People with disabilities control nearly $13 Trillion worth of buying power

    Understanding the importance of accessible communications will force us as communications professionals to pay greater attention to engaging people with disabilities in our processes and materials. And accessible communication benefits all audiences, making information clear, direct, and easy to understand.

    Guest: George Coleman, CEO, Current Global
    Link to Current Global’s Making communications accessible by design
    Link to the PRCA Accessible Communications Guidelines

    George loves telling stories. Big, tall or short. He’s been doing it for more than 25 years for some of the world’s most iconic brands. He started his career as an electronics engineer, but craved a more creative canvas, and made the leap into marketing communications. Following a stint at the BBC, he joined his first PR agency and the rest, as they say, is LinkedIn profile history.

    He founded Interpublic Group agency Creation in 2011 and served as global president, before teaming up with Current Marketing to form Current Global in 2019.

    Outside of work he’s often found in his vegetable patch or brewing beer. He’s also a film fanatic, collects original cinema posters and has a cat called Butch Cassidy and a dog called Sundance.

    Email George: gcoleman@currentglobal.com
    Connect with George on Twitter @theprmonkey

    Connect with Stories and Strategies on Twitter @stories_strats. We follow back.

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Behavioural Economics and Public Relations Apr 17, 2022
    Show notes The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have difficult conversations. The fact IKEA furniture is so hard to assemble sometimes is part of why it’s so popular. How does that make sense?
    All examples well-explained by Behavioural Economics.
    Statistically there’s no such thing as a hot hand in basketball.
    We need that coffee due to the Anchoring Effect.
    And IKEA furniture? We feel a sense of personal pride when we’ve finally solved the puzzle.
    In this episode, if we as PR and Marketing people are in the business of persuasive communications then we need to go beyond making people think or feel differently. We need to change or reinforce their behaviours.
    That’s where BE comes in.
    Guest: Adrian Wheeler
    Twitter @adrianprague
    Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back.

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    How to Respond to a Reputational Crisis Apr 03, 2022
    Show notes

    LANGUAGE IS CLEAN IN OPENING CLIP
    When actor Will Smith went up on stage at the Oscars and slapped comedian Chris Rock – the noise was shocking… the impact reverberating.
    At the Oscars, Rock had made a joke about Smith's wife, Jada Pinkett Smith having a buzzed haircut. Pinkett Smith has spoken publicly about her diagnosis with alopecia, which can cause baldness.
    Husband Will promptly stood up, took to the stage, and slapped Rock in the face.
    There’s no question one moment can jeopardize your reputation. And this incident can be termed among the more offensive – it was a physical assault. Formal statements are common afterward and Smith did that apologizing within days to Rock but the public downfall can be career-ending.
    In this episode we talk with a PR pro who has worked with professional athletes and executives facing this kind of reputational crisis.
    Guest: Alee Opuiyo
    Website: www.Dynamicpublicrelations.com
    Instagram: @DynamicPublicRelations
    Twitter: @Dynamicprpro
    Facebook: www.facebook.com/Dynamicpublicrelations
    Phone Number: 240-393-3100

    Contact Stories and Strategies by email doug@storiesandstrategies.ca

    Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back.

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Exploring What the Metaverse Means to Marketing and Communications Strategies Mar 19, 2022
    Show notes

    The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand what it is, 70% of Gen Z and Millennials (22-40 year olds) are interested in interacting within it.

    They’re interested in video games yes but also social interactions and virtual meetups. Many want to visit virtual stores and have brand experiences.

    What does all this mean for how marketing and communications professionals will adjust their strategies? Will conferences include virtual trade shows where we can buy good and services with non-fungible tokens (NFTs)? Can showcase events like airshows take us on a ride on a Lockheed Martin F-22 Raptor? Will PR pros pitch new media including a digital version of the product they’re trying to get news coverage for?

    In this episode we talk with Matthew Feider of The Harris Poll which has done the research. The future does look META.

    Guest Matthew Feider, The Harris Poll
    Matthew.feider@harrispoll.com
    Website https://theharrispoll.com/
    Link to Poll results news release

    Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Intercultural Communication in the Workplace Mar 05, 2022
    Show notes

    Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis Khan built enormous empires because they appreciated and assimilated aspects of different cultures as they expanded.

    But fast-forward to 2022 and we as communications professionals can often seem to struggle with the concept.

    Some organizations have done very well expanding in this global environment. Others, not so much.

    In this episode we talk with the President of IABC India Subhamoy Das who has studied the various academic literature and even led communications efforts for companies who are stepping foot into new cultures.

    Guest: Subhamoy Das, President IABC India
    Subhamoy.das@gmail.com
    The IABC Guide for Practical Business Communication: A Global Standard
    Hofstede Cultural Dimensions
    Cultural Advantage: A New Model for Succeeding With Global Teams, Mijnd Huijser

    Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Future of Corporate Communications Feb 19, 2022
    Show notes

    A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and disinformation in rampant circulation.

    Where are we going? What does the role we fill today look like in the future?

    If it is our job as Comms Pros to help our organizations make sense, understand and express values, and navigate social and political minefields… how do we do that when things are changing so fast?

    How do we kick the football when the goal posts keep moving?

    In this episode, Gini Dietrich, one of the most respected voices in American Public Relations digs deep into new research to help us decipher the playing field.

    Read Gini’s newsletter article on this topic
    Access the full Study by Edelman 2021 Future of Corporate Communications
    Gini on Twitter @ginidietrich

    Follow Gini’s podcasts
    Spin Sucks
    Inside PR
    Agency Leadership Podcast

    Gini’s Book – Spin Sucks

    Connect with or DM Stories and Strategies with comments and episode ideas on Twitter comms_podcast.
    We follow back

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    PR Trends to Keep an Eye on in 2022 Feb 05, 2022
    Show notes

    More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and video formats.

    In her December newsletter, communications trend-setter Michelle Garrett takes stock of many of the things impacting marketing and communications right now. Surveys are showing more than 90% of employers confirm they will permanently offer remote work opportunities compared to just 52% the previous year. Another survey is proving the Gig economy is real and there are distinct advantages to employers hiring skilled consultants.

    And when it comes to measuring the effectiveness of marketing efforts – there could be a revamp in store with a new lens for success to be applied.

    Guest: Michelle Garrett

    Email michelle@michellegarrett.com

    Website https://michellegarrett.com/

    Follow Michelle on Twitter @PRisUs

    Michelle’s December 2021 Newsletter re PR Trends

    Connect with or DM Stories and Strategies with comments and episode ideas comms_podcast. We follow back.

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Using Communications to Power Small Business Jun 06, 2021
    Show notes

    We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In this episode we speak with a New York Agency that has found a solid way to help small businesses succeed – and convince them it’s good ROI.
    Guest Tash Benjamin, TKing Enterprises
    https://tkingenterprises.com/
    tbenjamin@tkingenterprises.com

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Previous 1 21 22 23 24 25 29 Next

    Related Podcasts

    The GaryVee Audio Experience

    1

    The GaryVee Audio Experience Business
    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    2

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business Business
    Social Media Marketing Podcast

    3

    Social Media Marketing Podcast Business
    The Amy Porterfield Show

    4

    The Amy Porterfield Show Business
    Marketing School – Digital Marketing and Online Marketing Tips

    5

    Marketing School – Digital Marketing and Online Marketing Tips Business
    Build Your Tribe | Grow Your Business with Social Media

    6

    Build Your Tribe | Grow Your Business with Social Media Business
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights