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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Why Your PR Plan is Gathering Dust… and How to Fix it Feb 18, 2025
    Show notes

    Ever created a PR or communications plan, only to stash it away and forget about it? You’re not alone.

    Guest Michelle Garrett breaks down why so many businesses struggle to execute their PR strategies—and what they can do to fix it.

    You need to set clear goals, measure meaningful metrics beyond just media mentions, and ensure consistency in PR efforts instead of relying on one-off campaigns.

    Michelle also shares insights on the rising importance of personal branding, the evolving media landscape with AI-driven searches, and how companies can effectively identify and reach their target audiences.

    Listen For

    06:02 The Wrong Metrics: What NOT to Track in PR
    07:39 Common Mistakes in Evaluating PR Success
    11:03 The Rise of Personal Branding in PR
    13:06 How AI is Changing PR and Searchability
    14:34 Finding Your Audience in a Fragmented Media Landscape
    15:49 Why Trade Publications Matter More Than Ever
    18:23 How Leaders Can Lend Their Voice to PR Without It Eating Up Their Time
    19:34 Answer to Last Episode’s Question From Guest Kendall Breitman

    Guest: Michelle Garrett

    Website | Email | X

    Michelle’s book B2B PR That Gets Results

    Rate this podcast with just one click

    Stories and Strategies Website

    Apply to be a guest on the podcast

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    Executive Storytelling: A New Era for Public Relations Feb 11, 2025
    Show notes

    As brands seek to cut through the digital noise, a fascinating trend has emerged: recording conversations with CEOs and decision-makers to create authentic, shareable content that humanizes their leadership.

    Kendall Breitman shares her insights on why this strategy is resonating with brands and audiences and how storytelling and transparency are becoming key drivers of brand trust in today’s world.

    Listen For

    5:25 Turning Internal Meetings into Public Content

    8:26 The Shift from Logos to Personal Branding

    20:30 Authenticity vs Message Control in CEO Storytelling

    22:45 Answer to Last Episode’s Question from Guest Jim Rudolph

    Guest: Kendall Breitman

    Website | X | LinkedIn | Instagram

    Rate this podcast with just one click

    Stories and Strategies Website

    Apply to be a guest on the podcast

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    The Rise of Fractional Leadership: Filling Gaps, Driving Growth Feb 04, 2025
    Show notes

    Fractional Leadership is a growing, and possibly permanent, trend of fractional leadership and why it’s becoming a permanent shift in the business world. As organizations face leadership gaps, budget constraints, and rapidly evolving challenges, fractional leaders—experienced executives hired on a part-time basis—are stepping in to provide strategic guidance and stability.
    What is the unique value they bring? How do they differ from consultants and full-time executives? And what does it take to succeed in these high-impact roles?
    Listen For
    4:02 Fractional Leadership as an Agile Solution
    8:16 Building Trust Quickly as a Temporary Leader
    16:14 Leadership Without an Agenda
    20:50 Answer to Last Episode’s Question From Guest Farzana Baduel
    Guest: Jim Rudolph, JGR Communications
    Website | Email | LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

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    FLASHBACK SUNDAY - How a Ban on TikTok Might Impact PR and Marketing Pros Feb 02, 2025
    Show notes

    TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.

    The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day.

    But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.

    In late April 2024, President Biden signed a bill into law that has bipartisan support. It’s called the National Security Act, 2024. Under the new law, ByteDance, the owner of TikTok, has until late January 2025 to divest itself of TikTok and find new ownership for the social media company.

    TikTok is fighting back saying the law is unconstitutional.

    What does the potential ban mean for marketing and PR pros?

    Listen For

    5:10 The Impacts a Ban on Tiktok Will Have on Different Sectors

    6:07 Platform Contingency Plans

    21:12 Regulation and Market Dynamics

    Guest: Cayce Myers, PhD, LL.M., JD, APR

    Email | X | LinkedIn | Website

    Rate this podcast with just one click

    Leave us a voice message we can share on the podcast

    https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

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    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why Communication is a Navy SEAL’s Greatest Asset Jan 28, 2025
    Show notes

    Communication is the most important weapon a Navy SEAL can carry—more vital than physical strength, endurance, or even firepower.
    I was in Salt Lake City recently at a conference and saw former Navy SEAL William Branum speak. He served for 26 years with the US Navy and 23 of those years was a Navy SEAL. In his presentation he talked about how clear, concise, and often nonverbal communication plays a critical role in high-stress, life-or-death situations—whether underwater, in a firefight, or clearing a house. He broke down the lessons SEALs learn on the battlefield that can be applied to leadership, teamwork, and personal growth.
    So, when I had a chance to sit down with him in the lobby, I grabbed my mobile phone, and we recorded an episode together. This is a conversation about the power of communication and how simplifying your message can lead to greater impact.
    Listen For
    4:26 The Power of Nonverbal Communication
    6:36 Simplicity is Key in High-Stress Environments
    10:33 Self-Communication Shapes Success
    12:24 Adaptability in Crisis Situations
    Guest: William Branum, former Navy SEAL
    Website | Instagram | You Tube | Facebook
    Rate this podcast with just one click
    Stories and Strategies Website
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    Soft Power in Public Relations: Persuasion over Pressure Jan 21, 2025
    Show notes

    Soft Power. It’s the concept of influence… not control – and it can shape global perceptions, drive brand loyalty, and create lasting impact.
    In this episode we learn what soft power really means, how it differs from traditional PR, and how companies can use it to build trust, foster connections, and stand out in a competitive market (or even world order).
    Through storytelling, cultural identity, and corporate responsibility, discover how your organization—or personal brand—can expand its reach and impact… all done softly.
    Listen For
    6:24 Defining Soft Power
    7:48 Soft Power in Nation Branding and Campaigns
    9:42 Psychological Impact of Familiarity in Marketing
    14:21 Building a Corporate Soft Power Strategy
    22:16 Answer to Last Episode’s Question From Guest Jason Cercone
    Guest: Farzana Baduel, Curzon PR, President CIPR
    Website | Email | Bluesky | X | LinkedIn | Instagram | YouTube | Facebook
    Rate this podcast with just one click
    Stories and Strategies Website
    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
    Apply to be a guest on the podcast

    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads
    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Hawk Tuah: Meme Queen – Crypto Scheme. Fame in the Age of Absurdity Jan 14, 2025
    Show notes

    She made the internet howl with one absurd phrase. Haliey Welch, the self-proclaimed “Hawk Tuah Girl,” turned a bizarre street interview viral fame almost overnight.
    What started as a joke spiraled into a full-blown phenomenon, with memes, merchandise, and her very own cryptocurrency. But it was the viral cry that became a crypto crash.
    In this episode, we unpack the wild story of Haliey Welch’s meteoric fame. Her viral catchphrase to the lawsuits surrounding her failed crypto venture, the absurdity of meme culture, the dangers of influencer hype, and what it all says about us as a society.
    Listen For
    1:46 Virality is Unpredictable
    5:07 Leverage Authenticity and Quality Content
    12:51 Influencer Responsibility Matters
    14:35 Sustainability of Fame Requires
    21:28 Answer to Last Episode’s Question from Guest Karl Mawhinney
    Guest: Jason Cercone
    Website | Email | LinkedIn | YouTube
    Listen to Jason’s podcast Let’s Blow this Up

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Reimagining School Marketing: Partnering, Not Promoting Jan 07, 2025
    Show notes

    Rate this podcast with just one click
    In today’s crowded digital landscape and with marketing budgets tighter than ever, brands are looking for fresh, innovative ways to connect with younger audiences. One emerging frontier? K-12 schools. These classrooms are no longer just hubs of learning—they’re evolving into powerful spaces where brands can make a meaningful impact while building long-term affinity.
    Whoa… you mean vending machines for soft drinks and chips?
    No.

    From sponsoring STEM programs to supporting arts initiatives and even helping address teacher burnout, brands are finding creative, value-driven ways to engage.

    But how can marketers navigate this opportunity ethically, ensuring their efforts genuinely support students and educators? Let’s explore how to strike the right balance in this delicate but promising space.
    Listen For
    6:45 Kleenex’s “Heroes of the Classroom” Campaign
    9:12 Key Metrics and Emotional Engagement
    12:16 Core Principles: Jersey Mike’s Community Engagement
    19:16 Recognition Programs: Kroger’s High School Initiative
    21.42 Answer to Last Episode’s Question from Guest Frank Strong
    Guest: Karl Mawhinney

    Website | X | LinkedIn | Instagram

    Campaigns Karl mentioned

    • Costco/Kleenex
    • Big 5 Sporting Goods
    • CM Facebook

    Stories and Strategies Website

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    Support the show


    SUNDAY FLASHBACK - Harnessing the Influence of Wikipedia for Your Brand Jan 05, 2025
    Show notes

    Wikipedia is one of the top the most-visited websites in the world. Additionally, it has influence. The information on Wikipedia is also disseminated across the web on Google’s Knowledge Graph and associated search page components, quick summaries of topics on Siri and Alexa, and even into news articles, podcast discussions, and government websites.
    Wikipedia is also of interest for SEO practitioners, heavily influencing Google search results and now impacting outputs from generative AI software like Chat-GPT.
    Everyone from journalists, investors, and your customers are using Wikipedia to understand your company. Do you understand how it works and what you can do about it?
    Guest: Rhiannon Ruff
    Email | LinkedIn | Lumino Digital’s website | Rhiannon’s book Managing a Crisis on Wikipedia
    Rate this podcast https://ratethispodcast.com/storiesstrategies
    Connect with us
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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Is AI a Hero or a Villain for Public Relations and Marketing in 2025? Dec 31, 2024
    Show notes

    Rate this podcast with just one click
    Time to explore predictions for the coming year in public relations, marketing, and the evolving role of AI. There are conflicting views on AI's future, its role in content generation, and whether the hype has peaked or we're still climbing the AI rollercoaster.

    But there’s no arguing with the importance of transparency and authenticity rising to the challenges of disinformation. Frank Strong of Sword and Script conducted an industry survey and shares the results with us.
    Listen For
    6:43 Is the Future of AI Utopian or Dystopian?
    9:31 Tough of Disillusionment: Are we There Yet?
    10:06 Transparency as a Competitive Advantage
    12:12 Why Differentiation Matters in an AI World
    17:21 Trust in Influencers: Hollywood vs Niche Experts
    21:22 Answer to Last Episode’s Question From Guest Brian Porter
    Guest: Frank Strong, Sword and the Script Media LLC
    Website | X | LinkedIn | Instagram
    Read the survey results
    Subscribe to Frank’s blog


    Stories and Strategies Website
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    Connect with us
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    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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