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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
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    • Spotify

    Latest Episodes:
    Media Literacy in the Age of Misinformation Jun 24, 2025
    Show notes

    Is your media diet making you smarter? Or just more stubborn?

    In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is reshaping public relations. From the erosion of local journalism to the rise of AI-generated content. What does media literacy really looks like today? And what role do PR professionals play in rebuilding trust?

    Listen For

    7:33 What media literacy means in 2025

    10:13 The decline of local journalism and its ripple effects

    11:08 How PR has absorbed the watchdog role

    13:39 What to do when misinformation feels like fact

    15:43 Appreciative inquiry: changing minds without confrontation

    21:23 Answer to Last Episode’s Question From Guest Bradley Davis

    Guest: Mark Burey

    Website | Email | LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Public Relations: Independent Function or Marketing Tool? Jun 17, 2025
    Show notes

    Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike.

    Some argue PR is strategic storytelling aimed at building relationships, while marketing is focused on driving sales. Others say that in today’s world of integrated messaging, the separation is outdated.

    In this episode, we take on the debate head-on, exploring how the roles overlap, where they diverge, and whether the modern media landscape has blurred the lines beyond repair. Is PR still its own function—or has it become just another lane on marketing’s highway?

    Listen For:

    :10 Fyre Festival The Luxury Mirage
    4:02 Influence vs Image Showdown
    6:25 PR Is the Pie
    10:14 The Sad Fate of Local Media
    13:02 Metrics KPIs and the Dashboard Wars
    18:54 Who Owns the Message
    25:10 The Final Prediction Marketers Report to PR


    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website


    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Missing Channel in Your PR Strategy Jun 10, 2025
    Show notes

    Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people’s ears. Podcasts aren’t just a trend or another content format. They’re a strategic intelligence channel, and if you’re not monitoring them, you’re missing critical signals.

    In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren’t public-facing at all, PR pros need to know what they can no longer afford to ignore.

    Listen For

    1:29 The Crackle That Started It All

    3:33 Podchaser: IMDb for Podcasts

    5:25 Podcasting as a Third Dimension of Analytics

    8:20 Guest Pitching vs. Starting a Podcast

    10:32 How Rogan, Newsom & Trump Changed the Game

    13:05 Key Messages Out. Vibe Is In.

    21:09 Answer to Last Episode’s Question from Guest Irene Lungu


    Guest: Bradley Davis, Co-Founder & CEO, Podchaser

    Podchaser | LinkedIn | Instagram | X | About Bradley


    Rate this podcast with just one click


    Stories and Strategies Website

    Curzon Public Relations Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast


    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Zambia’s Public Relations Revolution Jun 02, 2025
    Show notes

    What does public relations look like in a country where radio is still growing, social media still exploding, and communication reaches from rural villages to global platforms?

    In this episode, we take a closer look at Zambia — a nation with a vibrant, evolving PR landscape shaped by both tradition and innovation.

    Irene Lungu is one of Zambia’s leading voices in public relations and a board member of the Global Alliance for Public Relations and Communication Management. She joins us to talk about ethics, communication trends, and the responsibilities that come with influence in today’s media environment.

    We explore how Zambian practitioners are navigating rapid change, and what global conversations they're helping to shape.

    Listen For

    3:50 Why Zambia Regulated Its PR Industry

    6:14 Resistance and Discomfort: Who Pushed Back

    8:00 Is PR Regulation a Threat to Free Speech?

    14:36 Global Standards, Local Contexts

    16:14 The World’s #1 Risk: Misinformation

    18:52. Answer to Last Episode’s Question from Guest Olivia Fajardo


    Guest: Irene Lungu

    LinkedIn | Global Alliance Board Profile

    Rate this podcast with just one click


    Stories and Strategies Website

    Curzon Public Relations Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast


    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Employee Engagement Inside PR: What the Research Reveals May 27, 2025
    Show notes

    Employee engagement is evolving — and the old assumptions no longer hold. Today, workers want more than a paycheck. They want growth, flexibility, and to feel like their voices matter. In this episode, we unpack surprising new research on what really drives engagement, retention, and belonging inside organizations. Olivia Fajardo joins us to explain why internal communications has become mission critical — and how companies can move from simply talking to truly connecting. If you care about building teams that stay and thrive, this conversation is for you.

    Listen For

    4:14 PR: As Stressful as Firefighting

    5:05 Why Communicators Feel More Purpose

    6:34 Career Stagnation: The Hidden Threat

    9:27 The Hybrid Challenge for Internal Comms

    12:05 The Listening-Action Gap

    12:10 Olivia’s Strategies to Build Trust and Accountability

    20:05 Answer to Last Episode’s Question from Guest Helena Humphrey

    Guest: Oliva Fajardo, Director of Research, Institute for Public Relations

    LinkedIn | Instagram | Facebook

    Link to IPR Study Employee Engagement in the Communications Industry

    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website


    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast

    Connect with us


    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    British Voices, American Ears: A Shift in News Consumption May 20, 2025
    Show notes

    More Americans are turning down the volume on domestic news — and turning up British voices instead. From BBC to The Guardian, outlets across the Atlantic are reshaping how U.S. audiences see their own country.

    Why is this happening? And what does it say about trust, tone, and the global conversation?

    Listen For

    3:48 British Media’s Rising Credibility in the U.S.

    7:23 Could BBC Influence U.S. Culture?

    12:29 Feminism, TikTok, and the Tradwife Dilemma

    18:47 Femininity and Power Around the World

    21:32 Answer to Last Episode’s Question from Guest Sarah Waddington


    Guest: Helena Humphrey, BBC

    Email | X | Instagram | You Tube | Facebook

    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website


    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast


    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    GROW Your Way Out of PR Workplace Stress May 13, 2025
    Show notes

    Feeling stuck or stressed at work? You might just need to GROW your way out.
    Executive coach Sarah Waddington shares the power and practicality of the GROW model — Goal, Reality, Options, Way forward — in transforming workplace performance, especially within high-pressure environments like PR.

    Sarah breaks down how this deceptively simple coaching framework fosters self-awareness, reduces stress, builds resilience, and helps individuals and teams move from dependency to interdependency.

    From managing difficult clients and workplace lethargy to unlocking mindset shifts for career advancement, this conversation offers actionable tips to leaders and middle managers alike on how to introduce coaching into fast-paced and demanding cultures.

    Listen For

    5:15 Why GROW works for both work and life

    7:04 Applying GROW in the pressure cooker of PR

    11:52 Nightmare client scenario: Using GROW in real-time challenges

    14:40 Resilience in PR: Avoiding burnout with GROW

    16:37 — Baby steps for senior leaders to start using GROW

    19:20 Answer to Last Episode’s Question From Guest Mark Borkowski


    Guest: Sarah Waddington, CBE

    Website | Email | X | LinkedIn | Wadds Inc.

    #FuturePRoof Community https://www.futureproofingcomms.co.uk/

    Socially Mobile https://www.sociallymobile.org.uk/

    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website


    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast


    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Crisis Insurance: The New Safety Net for Reputations May 06, 2025
    Show notes

    Reputation is often treated like an invisible asset—vital but fragile. And while we insure everything from homes to art collections, very few think to protect their name.

    In this episode, we speak to PR pioneer Mark Borkowski about a bold new product: crisis insurance for individuals. It’s not just an idea—it’s a rethinking of how we prepare for the worst-case scenario in a world where reputation can be destroyed with just one social media post.

    Listen For

    4:10 The Power of Optimism Bias

    10:33 Delivering Bad News to Powerful Clients

    13:25 Why Killing Your Ego Matters

    18:12 What Is Reputational Risk Insurance?

    21:39 Building an Insurance Product for Reputation

    22:50 Answer to Last Episode’s Question From Guest Jo Carr

    Guest: Mark Borkowski

    Website | Email | X | LinkedIn


    See the LONGER FULL INTERVIEW on our YouTube Channel

    You Tube


    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website


    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us:

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Culture Add – NOT Culture Fit Apr 29, 2025
    Show notes

    What makes a workplace culture truly thrive—especially in the pressure-cooker world of creative agencies?

    Can you REALLY be tough on the work but kind to your people without compromise?

    Jo Carr, co-founder of Hope and Glory and President of Women in PR breaks down the complexities of workplace culture, empathy-driven leadership, and how to create spaces where people—and their diverse lives—can flourish.

    From crafting policies that acknowledge the full spectrum of life’s moments to challenging outdated hiring mindsets, Jo brings wisdom, warmth, and a welcome dose of honesty. She shares how high standards and human kindness aren’t mutually exclusive, why culture should be additive rather than restrictive, and what it takes to keep women in the leadership pipeline.

    Listen For

    4:27 Culture = Environment + Experience

    8:15 The House Metaphor: Building Structure, Allowing Individuality

    9:17 From Culture Fit to Culture Add

    16:57 How Do You Build Culture With Cultural Diversity?

    19:13 Women in PR: From Majority to Minority in Leadership

    23:09 Presence Over Perfection: Being Fully There, Wherever You Are

    23:26 Answer to Last Episode’s Question From Guest Suhel Seth

    Guest: Jo Carr, founder Hope & Glory PR, Women in PR

    Website | Email | X | LinkedIn | Women in PR

    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why Modern Communication is Making Us LESS Connected | Suhel Seth Apr 22, 2025
    Show notes

    In an age where opinions form faster than facts and headlines spark outrage before understanding, how do brands, leaders, and storytellers stay credible?

    Is your opinion truly yours? Or just an echo of your tribe?

    In this episode, Suhel Seth unpacks the transformation of communication in the era of attention deficit — from the collapse of nuance to the rise of instant outrage, and why the art of thoughtful messaging might just be the most urgent skill of our time.

    Listen For

    3:07 The Cult of Immediacy: A Communication Crisis

    7:59 The Lost Art of Contextualization

    12:26 Social Identity & Tribal Thinking

    14:32 Why Modern Society Fears Disruption

    19:14 India: A Market or a Civilization?

    23:57 Why India Didn’t Create Google or Facebook

    24:50 Answer to Last Episode’s Question From Guest Andy Coulson

    Guest: Suhel Seth

    Wikipedia Page | X | LinkedIn | Instagram | Facebook


    Stories and Strategies Website

    Curzon Public Relations Web site

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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