TopPodcast.com
Menu
  • Home
  • Top Charts
  • Top Networks
  • Top Apps
  • Top Independents
  • Top Podfluencers
  • Top Picks
    • Top Business Podcasts
    • Top True Crime Podcasts
    • Top Finance Podcasts
    • Top Comedy Podcasts
    • Top Music Podcasts
    • Top Womens Podcasts
    • Top Kids Podcasts
    • Top Sports Podcasts
    • Top News Podcasts
    • Top Tech Podcasts
    • Top Crypto Podcasts
    • Top Entrepreneurial Podcasts
    • Top Fantasy Sports Podcasts
    • Top Political Podcasts
    • Top Science Podcasts
    • Top Self Help Podcasts
    • Top Sports Betting Podcasts
    • Top Stocks Podcasts
  • Podcast News
  • About Us
  • Podcast Advertising
  • Contact
Not in our directory?
Add Show Here
Podcast Equipment
Center

toppodcastlogoOur TOPPODCAST Picks

  • Comedy
  • Crypto
  • Sports
  • News
  • Politics
  • True Crime
  • Business
  • Finance

Follow Us

toppodcastlogoStay Connected

    View Top 200 Chart
    Back to Rankings Page
    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    What Kind of Public Relations Industry Will Gen Z Inherit? Sep 02, 2025
    Show notes

    PR really is at a crossroads… we’ve got old playbooks and new players coming in who want to change the rules.

    In its report Mind the Gap, USC’s Center for Public Relations reveals sharp divides between Gen Z and older professionals on everything from AI and hybrid work to media influence and corporate purpose.

    While Boomers and Gen X cling to the belief that human creativity will always be irreplaceable, Gen Z is charging ahead, optimistic about technology, eager for flexibility, and expecting brands to stand for something more than just profit. But will that energy survive once they step into leadership — or will they, too, get swallowed by the system?

    In this episode, we sit down with Fred Cook, Director of USC’s Center for Public Relations and author of the Mind the Gap report, to explore whether we’re training young professionals for a world that no longer exists. Are we too obsessed with purpose and not focused enough on performance? Are old myths about PR holding us back? And most importantly — can Gen Z avoid the mistakes their predecessors made, or are they destined to repeat them?

    Listen For

    3:04 The Weight on Gen Z’s Shoulders

    5:15 Communicating Across Generations in a Fragmented Media Landscape

    8:08 Polarization as a Business Model

    12:02 The Death of Corporate Purpose?

    17:56 Answer to Last Episode’s Question From Guest Ayeni Samuels

    Guest: Fred Cook, Director USC Center for Public Relations

    Email | X | LinkedIn

    Mind the Gap Study

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Africa’s Missing Seat at the Global Public Relations Table Aug 26, 2025
    Show notes

    Ayeni Adekunle Samuel argues that Africa is often misunderstood or reduced to oversimplified stereotypes by global brands, agencies, and even tech platforms.

    Despite Africa’s complexity, diversity, and economic importance, key decisions — including PR, marketing, and tech strategies — are still shaped in places like New York and London, often without African expertise or context.

    Ayeni shares his personal journey as a Nigerian entrepreneur building a pan-African and international PR firm, highlighting both the structural barriers (like bias, access to capital, lack of representation) and the opportunities (especially in areas like AI and local innovation).

    Listen For

    4:15 The Africa Strategy Mistake Global Brands Keep Making

    7:41 The Case for Local Advisors

    12:36 PR Prejudice: The Hidden Hurdles African Firms Face Abroad

    16:30 Africa Has Talent, But Not Opportunity

    17:10 Answer to Last Episode’s Question from Guest David Gallagher


    Guest: Ayeni Adekunle Samuel

    Website | Email | Instagram

    Stories and Strategies Website

    Curzon Public Relations Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    It’s Groundhog Day in the Public Relations Industry Aug 19, 2025
    Show notes

    Why is the PR industry still having the same tired conversation? Year after year, event after event… while the world moves on without us?

    We talk about getting a seat at the table, then sit quietly when we do.

    We debate metrics like we haven’t had decades to solve them.

    We celebrate awards for campaigns that often say nothing and change even less.

    We hold events that are same panel conversations… different year.

    Somewhere along the way, the industry built for cultural leadership got stuck in a cycle of repetition, imposter syndrome, and comfort.

    David Gallagher of Folgate Advisors is a veteran voice who’s seen the industry from the inside and isn’t afraid to say what others won’t. It’s time to stop outsourcing our thinking and start redefining what this industry is actually for.

    Listen For

    4:58 Are We Really as Dynamic as We Claim?
    10:22 Why PR Avoids True Innovation
    11:34 How PR Lost Its Science-Driven Edge
    17:43 Following the Wrong Model: PR as Advertising’s Shadow
    19:30 Answer to Last Episode’s Question from Guest Bill Welser

    Guest: David Gallagher, Folgate Advisors

    Email | LinkedIn | Folgate LinkedIn

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Rebranding a Country Aug 12, 2025
    Show notes

    What does it take to rebrand an entire nation? Not just a logo or slogan—but the name itself. Gökhan Yücel helped lead the campaign to officially shift the international name from Turkey to Türkiye.

    It’s a move that goes far beyond semantics—touching diplomacy, identity, and global perception. Gökhan pulls back the curtain on how such a monumental change has been communicated to the world and why it matters more than most of us think.

    But this conversation goes even deeper. From repositioning Türkiye as the “nexus of the world” instead of merely a bridge between East and West, to attracting the next generation of global investors, to reshaping the way governments confront disinformation and how strategic storytelling can reshape the image of an entire country.

    Listen For

    3:06 Renaming a country… where do you even start?
    6:53 How “country as brand” became a global strategy
    9:42 “Hype is the new narrative”
    13:57 Branding Türkiye for audiences in the West
    16:33 From SEO to AEO — marketing in the AI era
    18:15 Answer to Last Episode’s Question from Guest Bill Welser IV

    Guest: Gökhan Yücel, Campaign Designer Hello Türkiye Country Rebranding Campaign

    Email | X | LinkedIn

    Hello Türkiye Campaign (YouTube)

    Türkiye Century Campaign (Official Site)

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    AI that Maps the Mind Aug 05, 2025
    Show notes

    What if the most powerful tool in public relations isn’t a pitch deck or media list, but your own story? In this episode, we’re joined by technologist-turned-storytelling-evangelist William Welser IV, founder of Lotic, a platform that uses artificial intelligence to help people uncover the data hidden inside their own narrative. From his days building satellites to his unexpected pivot into behavioral science, Bill shares why he believes personal storytelling isn’t just therapy, it’s strategy.

    The most powerful communication connects the head and the heart, the human and the machine and yes, the PR and the AI.

    Listen For

    4:36 Why Story is the Richest Data Set
    6:34 What lotic.ai Actually Does
    12:15 Why PR Pros Need Self-Awareness Tools
    17:28 How lotic.ai Makes Money (Hint: It’s Not Your Data)
    21:09 Answer to Last Episode’s Question from Guest Brett Farmiloe

    Try lotic.ai for yourself, FOR FREE

    Guest: Bill Welser, Lotic

    Website | Email | X | Instagram

    Stories and Strategies Website

    Curzon Public Relations Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    When the Media Quote isn’t Human: Fake Quotes – Real Damage Jul 29, 2025
    Show notes

    What if the expert quote you just read in a news article wasn’t written by a human — but by AI?

    That’s already happening.

    A PR tool called Synapse is selling agencies the ability to fire off automated expert pitches to journalists, complete with research, personal-sounding anecdotes, and polished email copy — all with minimal human input. It promises one person can do the work of five and crank out twenty media pitches an hour.

    But is this innovation, or is it a warning sign for the future of public relations?

    In this episode, we’re unpacking what Synapse means for PR and media. We’ll explore why this kind of automation raises ethical alarms, how journalists are likely to respond, and what PR professionals need to do right now to protect trust, credibility, and the real value we bring to the table.

    Listen For

    6:12 Creepy or Clever? How Synapse Targets Reporters

    7:48 Fabricated Experts: Ethical Red Line Crossed

    10:35 Should the PR Industry Be Regulated?

    11:16 How Journalists Will Fight Back With Closed Networks

    22:40 Don’t Blame the AI—Blame Ourselves

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    HARO Reloaded: How to Pitch Like It’s 2025 Jul 22, 2025
    Show notes

    In today’s media landscape, journalists are drowning in pitches while PR professionals scramble for attention—often missing the mark entirely. But what if the problem isn’t the story, but the way it’s being told—and the tools we’re using to tell it?

    In this episode, we sit down with Brett Farmiloe, the revivalist behind Help a Reporter Out (HARO), to unpack why this once-iconic platform fell off the radar, how he brought it back to life, and what it now takes to genuinely stand out in a journalist’s inbox.

    Listen For

    5:56 Why Journalists Are Still Drowning in Spam
    7:05 The HARO Pitch Formula: Helpful, Authentic, Relevant, On-Time
    10:20 Is the Definition of “Journalist” Changing?
    14:05 What Journalists Really Want from PR People
    20:15 Answer to Last Episode’s Question From Guest Graham Goodkind

    Guest: Brett Farmiloe

    Website | Email | X | LinkedIn | HARO LinkedIn

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Selling our Value – Not our Time Jul 15, 2025
    Show notes

    What if everything you’ve been taught about pricing your work—tracking time, logging hours, justifying effort—was wrong? What if the real value of what you do isn't how long it takes, but what impact it has?

    In a world where generative AI can draft press releases in seconds and churn out strategy decks before your coffee cools, PR professionals face a crossroads: race to the bottom by charging less for faster work—or redefine what clients are actually paying for.

    In this episode, Graham Goodkind, founder and chairman of Frank, one of the UK’s most creatively disruptive PR agencies challenges how we think about pricing, pitching, and protecting our creative value—because if you’re still selling time, you’re selling yourself short.

    Listen For

    3:25 Why Time Is Not Your Currency in PR

    4:49 Building Frank PR on Selling Ideas Not Hours

    7:57 Frank PR Revenue and Profitability Stats

    10:37 AI’s Role in Creativity and Workflow

    17:42 Answer to Last Episode’s Question from Lauren Passell

    21:17 Graham’s Best Advice for Starting in PR


    Guest: Graham Goodkind, Frank PR

    Website | Email | LinkedIn

    Rate this podcast with just one click


    Stories and Strategies Website

    Curzon Public Relations Website


    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Authenticity Isn’t a Buzzword, It’s a Business Model Jul 08, 2025
    Show notes

    What if the smartest pitch you ever sent didn’t sound smart at all—but sounded real?

    In a world where inboxes are flooded with AI-polished messages, Lauren Passell makes a strong case for going the other way: writing like a human, listening like a fan, and leading with a story—not a sales hook. This episode unpacks how to stand out by showing up differently, not louder.


    Listen For

    6:44 Authenticity: Real or Just a Buzzword?
    9:43 The Empathy Wake-Up Call for PR Pros”
    10:59 Pitching as Love Letters, Not Spam
    12:00 Tink’s Radical No-AI Policy
    18:34 Why PR Has a Reputation Problem
    21:53 Answer to Last Episode’s Question From Guest Bradley Davis

    Guest: Lauren Passell, Tink Media

    Website | Email | X | LinkedIn | Instagram | You Tube | Substack

    Podcast the Newsletter

    Stories and Strategies Website

    Curzon Public Relations Website

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Name, Blame, and Damage Control Jul 01, 2025
    Show notes

    Your reputation is your most valuable asset — but also the most fragile.

    In today’s world, a single tweet, leaked email, or bad headline can trigger a crisis faster than you can hit "refresh." But reputation isn’t just about avoiding scandal — it’s about building trust, culture, and resilience before anything goes wrong.

    In this episode, we speak with Emma Woollcott, one of the UK’s top legal experts in reputation protection, about what organizations need to know now to prepare for the headlines they hope they never make.

    Listen For

    4:42 Reputation Redefined: It's About Feeling, Not Thinking

    7:54 Avoidable Crises: Most Disasters Don’t Come Out of Nowhere

    9:38 Simulate the Storm: Why Crisis Drills Are Gamechangers

    12:56 Crisis Command: Cutting Through Chaos and Ego

    17:19 Rise of the Newsfluencers: The New Media Landscape

    20:23 Answer to Last Episode’s Question From Guest Mark Burey

    Guest: Emma Woollcott

    Website | Email | LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Curzon Public Relations Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast


    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Previous 1 7 8 9 10 11 29 Next

    Related Podcasts

    The GaryVee Audio Experience

    1

    The GaryVee Audio Experience Business
    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    2

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business Business
    Social Media Marketing Podcast

    3

    Social Media Marketing Podcast Business
    The Amy Porterfield Show

    4

    The Amy Porterfield Show Business
    Marketing School – Digital Marketing and Online Marketing Tips

    5

    Marketing School – Digital Marketing and Online Marketing Tips Business
    Build Your Tribe | Grow Your Business with Social Media

    6

    Build Your Tribe | Grow Your Business with Social Media Business
    footer-logo

    Contact Us

    Toll Free: 844-670-7747

    Links

    • Home
    • Top Charts
    • Networks
    • Apps
    • Independents Podcasts
    • Podcast Advertising
    • Podcast News
    • Contact Us
    • About Us
    • Analytics & Insights

    Stay Connected

      Privacy, Terms of Use & Our Code of Ethics Protecting Content Creators Copyrights