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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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    Latest Episodes:
    AI Written Poetry is SHOCKINGLY Better Than Human Writers Dec 24, 2024
    Show notes

    Rate this podcast with just one click
    We think we can tell when bots take the pen,
    When AI spins words again and again.
    "Deep dives" and "delves" in their usual tone,
    The cadence, the phrasing, they’re not quite our own.
    But the line’s getting blurred, it’s harder to see,
    Is this human or machine-crafted poetry?
    The last bastion, they said, where humans excel,
    Was poetry’s heart, its unbreakable shell.
    Yet now a new study has shattered the view,
    At Pittsburgh, they’ve found something striking and new:
    When placed side by side, the verdict is clear,
    AI’s verses are what we hold dear.
    From Chaucer to Whitman, and Dickinson’s art,
    AI poems are stealing the heart.
    So the boundary fades, as the data suggests,
    The machine's taken hold in humanity’s text.
    Listen For
    3:42 Why AI Poems are Preferred
    4:48 Straightforward Nature of AI Poetry
    8:06 Impact of Cognitive Bias
    18:42 Potential of AI in Broader Art Forms
    19:39 Answer to Last Episode’s Question from Guest Jess Jensen
    Guest: Brian Porter, University of Pittsburgh
    Website | LinkedIn
    Read the Abstract by Brian and his team
    Connect with us
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    Request a transcript of this episode (and a human will respond)

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why is My CEO so BORING on Social Media? Dec 17, 2024
    Show notes

    Rate this podcast with just one click
    Executives are finally beginning to understand the power of participating in digital channels.
    “What if I mess up?”
    “Why would anyone want to hear from ME?”
    Those WERE the common excuses until about five years ago when the trend lines changes and it was more common for executive leaders to BE on social media than not.
    Still, most sound like cheerleaders for their company don’t they? We aren’t REALLY getting to know them, just where they work and a less-than-subtle message about why we should support or even patronize their organization.
    How to help them sound more authentic? More real? Maybe there is a way.
    Listen For
    08:12 Playing it Safe: Executives “Dipping Toes” in Social Media
    09:11 Frank Cooper’s LinkedIn Masterclass
    10:30 Sarah Blakely’s Authentic Instagram Approach
    14:05 Injecting Personality Into Executive Communication
    15:42 Connecting Through Emotion, Humor, and Value
    22:20 The Professional-Authentic Balance for Executives
    23:18 Crafting a Narrative Framework for Digital Success
    24:35 Answer to Last Episode’s Question From Guest Dr Karen Hills Pruden
    Guest: Jess Jensen
    Website | email| LinkedIn | X

    Stories and Strategies Website

    Connect with us
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    Send us a note about this episode. We'll reply and thank you on a future episode

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    WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think! Dec 10, 2024
    Show notes

    Rate this podcast with just one click
    There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions.
    For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy.
    Listen For
    4:34 Amplifying Your Value at the Table
    6:21 Immediate vs Delayed ROI in PR
    10:55 Analytics Every Aspiring Leader Needs
    12:42 The Three Pillars of Leadership Metrics
    14:05 Barriers Women Face in Leadership
    17:31 The Value of a Unique Selling Proposition
    20:18 Silence is NOT a Superpower
    22:16 Advocating for Yourself at the Leadership Table
    23:29 Answer to Last Episode’s Question from Guest Matt Krayton
    Guest: Dr Karen Hills Pruden
    Website | Email | LinkedIn
    Stories and Strategies Website
    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Political Campaigns as PR Case Studies Dec 03, 2024
    Show notes

    We want to hear from you https://podcast.storiesandstrategies.ca/survey
    Rate this podcast with just one click
    What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why.
    Listen For
    8:09 The Role of Social Media in Shaping Voter Perceptions
    9:10 Were Democrat Messages on Target?
    11:29 Celebrity Endorsements. Do They Work Anymore?
    13:10 Podcasts and Niche Media: The New Political Battleground
    14:19 Why Influencers Resonate More than Celebrities
    16:44 The Double Edged Sword of Traditional Media
    17:48 How “Horse Race” Reporting Impacts Political Narratives
    20:11 Answer to Last Episode’s Question From Guest Adrian Cropley
    Guest: Matt Krayton, Publitics
    Website | Email
    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Has JAGUAR Committed Brand Suicide? Nov 26, 2024
    Show notes

    We want to hear from you https://podcast.storiesandstrategies.ca/survey
    Rate this podcast with just one click
    Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future?
    It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”
    Is this the end of Jaguar? Or does a cat always land on its feet?
    Listen For
    4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand
    6:38 Blue Steel, But Make it Jaguar
    7:46 Did Jaguar Set its Identity on Fire?
    14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?
    17:27 Living Your Values vs Alienating Your Base?
    19:30 Save the Cat: Imagine a Jaguar Brand Turnaround
    Guest: Tyler Chisholm
    Website | Email | X | LinkedIn | Instagram | YouTube | Facebook
    Listen to Tyler’s podcast Collisions YYC
    Rate this podcast with just one click
    Stories and Strategies Website
    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
    Apply to be a guest on the podcast
    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads
    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Adapt or Die: PR in the Age of AI Nov 19, 2024
    Show notes

    We want to hear from you https://podcast.storiesandstrategies.ca/survey
    Rate this podcast with just one click
    In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape.
    Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?
    Listen For
    7:38 Why PR Pros Must Shape AI Development
    13:41 Outcomes-based Dashboards. The Future of PR Analytics
    17:38 How PR Hiring Needs to Change in the AI Era
    19:03 Answer to Last Episode’s Question from Guest Raphael Labbe
    Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP
    Website | Email | X | LinkedIn
    CSCE link to training offerings
    Check out Adrian’s podcast
    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    PROTECT Your Organization from Misinformation with Blockchain Tech! Nov 12, 2024
    Show notes

    We want to hear from you https://podcast.storiesandstrategies.ca/survey
    There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.
    Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights.
    A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helping companies safeguard their reputation and ensure the truth prevails in an increasingly deceptive digital landscape.
    Listen For
    3:51 The Rising Tide of Corporate Misinformation
    8:10 Examples of Stock Market Manipulation Hoaxes
    12:27 How Wiztrust’s Blockchain Verification Works
    18:45 Answer to Last Episode’s Question From Guest Rod Cartwright
    Guest: Raphaël Labbé, Wiztrust
    Website | Email
    Rate this podcast with just one click
    Stories and Strategies Website
    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
    Apply to be a guest on the podcast
    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads
    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Human Element of Crisis Management in PR Nov 05, 2024
    Show notes

    We want to hear from you https://podcast.storiesandstrategies.ca/survey
    Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.
    A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.
    The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human preparedness and critical human infrastructure rather than relying solely on technical systems.
    Listen For
    7:12 Why Crises Deserve a Human Response
    10:23 Poly-Crisis: The New Normal in Crisis Management
    14:24 Crisis as a Turning Point
    16:59 Answer to Last Episode’s Question From Guest Brittany Brown
    Guest: Rod Cartwright
    LinkedIn
    Download the Full Report “Reputation, Risk and Resilience
    Article for UK’s National Preparedness Commission o the crucial role of human preparedness and critical human infrastructure
    Rate this podcast with just one click
    Stories and Strategies Website
    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.
    Apply to be a guest on the podcast
    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads
    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why Communications Strategy is NASA’s Secret Weapon Oct 27, 2024
    Show notes

    We want to hear from you https://podcast.storiesandstrategies.ca/survey
    Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?

    Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.

    Listen For
    5:21 Segmenting NASA's Audiences
    9:38 Making Complex Science Relatable
    11:02 Collaborating with Partners - There's Space for Everybody
    21:30 Answer to Last Episode’s Question From Guest Arik Karani

    Guest: Brittany Brown
    NASA Contact | Website | X | LinkedIn | Instagram | YouTube

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Regulating PR. What Three African Nations are Doing Oct 20, 2024
    Show notes

    We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279
    Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.

    Is it working in Africa? Would it work in the United States?

    Listen For
    4:37 Elevating Professional Standards
    8:57 Penalties for Unlicensed Practice
    12:58 Standardizing Pay for PR Professionals
    19:22 Answer to Last Episode’s Question From Guest Sia Papageorgiou

    Guest: Arik Karani, President African Public Relations Association
    X | LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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