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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
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    Latest Episodes:
    Accreditation vs Certification for Communications Pros Oct 13, 2024
    Show notes

    We would love to hear about your experience with the Stories and Strategies podcast https://form.jotform.com/242954786599279
    Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.

    Listen For
    2:43 Certification over Accreditation
    6:02 Ongoing Education and Accountability
    12:55 Mandatory Certification in Some Countries
    17:00 Answer to Last Episode’s Question from Guest Vince Nero

    Guest: Sia Papageorgiou, FRSA, FCSCE, SCMP
    Website | Email | X | LinkedIn
    CSCE link to training offerings

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    AI Issues in Content Creation: Striking a Balance Between SEO and Authenticity Oct 06, 2024
    Show notes

    We perform a tricky balancing act every day – writing for both the human eye and the search engine algorithm. As content creators, we’re constantly faced with the dilemma: Should we prioritize crafting engaging, meaningful stories that resonate with our readers, or should we focus on hitting those all-important keywords that boost our SEO rankings?

    The rise of semantic SEO adds yet another layer to this puzzle, as it pushes us to consider not just the words we use, but the intent and sentiment behind them.

    In this episode, the Search Dilemma: Human Eye or Algorithm?

    Listen For
    3:34 Prioritizing Human-Centric Content
    5:31 Google’s Evolution and its Impact on SEO
    15:27 Testing and Personalization
    21:20 Answer to Last Episode’s Question from Guest Dallas Taylor

    Guest: Vince Nero, Buzzstream
    X | LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

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    Throwback Thursday - Oh the Things We Can Do With Generative AI Oct 03, 2024
    Show notes

    This episode first published in May 2023.

    It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.

    Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies.

    But it’s all so new for so many of us. What exactly can we do with this NEW TOY?

    Listen For
    2:00 Understanding Generative AI as a Tool
    6:35 Mega Prompting for a Consistent Brand Voice
    8:06 Personalizing Content with AI
    19:41 Ethical Considerations in AI

    Guest: Brad Williamson, Lead Strategist Catch Digital
    Website | Email

    Rate this podcast with just one click

    Stories and Strategies Website

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    The Influential Power of Audio Sep 29, 2024
    Show notes

    Sound is powerful.

    Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses.

    They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you’re a PR professional or just curious about sound’s role in our lives, this episode offers valuable insights into the world of audio.

    Listen For
    4:17 Audio’s Hidden Powers
    6:58 Sonic Branding’s Emotional Impact
    11:41 Audio and Deep Fakes
    20:55 Answer to Question Posed Last Week by Dean Heuman

    Guest: Dallas Taylor
    Website
    Dallas’ podcast 20 Thousand Hertz


    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

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    Public Relations Strategies When Companies Hire Controversial Leaders Sep 22, 2024
    Show notes

    How do you navigate leadership changes, even when the decisions make little sense?

    In this episode, Doug and Dean Heuman tackle the challenges of handling leadership transitions, especially when the choices seem controversial. Using the recent example of the Edmonton Oilers hiring a new GM, they explore the delicate balance between maintaining trust, managing emotions, and ensuring transparency. Heuman introduces the EFA (Emotion, Fact, Action) approach as a framework for communicators to manage such transitions effectively, stressing the importance of addressing internal and external concerns.

    When leadership decisions ripple across employees, sponsors, and the broader community – the challenges become intricate, and the stakes are higher.

    Listen For:
    5:51 The Ripple Effect of Leadership Changes
    7:59 Edmonton Oilers: A Leadership Change Breakdown
    12:42 The EFA Method: Managing Emotions First
    18:19 When to Question a Leadership Change
    20:12 Answer to Last Episode’s Question From Guest Akeem Anderson

    Guest: Dean Heuman, Focus Communications
    Website | Email | LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
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    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    How CEOs and Other Senior Executives Are Using Digital Media Sep 15, 2024
    Show notes

    As the stakes grow higher in today's fast-paced, interconnected world, top executives are increasingly turning to social and other digital platforms to shape their public personas, engage with critical social issues, and build direct connections with key stakeholders. A new report explores the public relations and communications strategies behind these efforts and how this shift is redefining leadership in the digital age.

    Listen For
    6:32 Executives are Moving Beyond Just Sharing Company News
    9:51 Authenticity and Thumb-Stoppers
    13:33 Building a Consistent Voice
    16:24 Multi-Channel Presence
    19:14 Answer to Last Episode’s Question From Guest Shayoni Lynn

    Guest: Akeem Anderson, H Advisors Abernathy
    LinkedIn

    Rate this podcast with just one click

    Stories and Strategies Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Disinformation Playbook Sep 08, 2024
    Show notes

    There is an anatomy of a disinformation campaign.

    In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.

    But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment.

    Listen For:
    4:40 Understanding the Life Cycle of Disinformation
    9:36 The Role of Receptive Hosts (or DisInfluencers)
    11:15 Importance of Early Warning Systems
    15:06 Experimentation and Simulated Exposure

    Guest: Shayoni Lynn, Lynn Group
    Website | LinkedIn

    How Hate Spreads: How Hate Spreads: A briefing note from The Misinformation Cell - Lynn

    Mpox and Conspiracy Theories: Mpox and conspiracy theories - Lynn

    Rate this podcast with just one click

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

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    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Throwback Thursday – When Lies BUILD Trust Sep 05, 2024
    Show notes

    This is a Replay from Episode 79 which first published in January 2023.

    In this age of misinformation and disinformation we can all agree lies and deception are bad right?

    Aren’t they?

    Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.

    Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there lies we hear, knowing they are lies, that make us trust those liars even more.

    So what’s the truth about lying?

    Listen For
    4:02 Pro Social Lies and Trust
    11:06 Altruistic Lies and Moral Credit
    14:14 Cultural Differences in Lying
    18:08 Lying in Politics

    Guests Maurice Schweitzer, PhD and Emma Levine, PhD:
    Emma.Levine@chicagobooth.edu
    Schweitzer@wharton.upenn.edu

    Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust

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    Support the Show.

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The AI Solution for Navigating Reputational Risks Sep 01, 2024
    Show notes

    Narratives matter.

    In a world where information spreads faster than ever, understanding and managing the stories that shape public perception is crucial. Constellation is an advanced narrative intelligence platform by Blackbird.AI designed to identify and mitigate reputational risks before they spiral out of control.

    For marketing and public relations professionals, the stakes have never been higher. With a single post capable of damaging a brand's reputation, knowing how to detect and respond to harmful narratives is essential.

    Listen For:
    3:23 The Importance of Narrative Intelligence in Managing Public Perception
    4:41 AI Powered Risk Assessment for Organizations
    10:30 Real World Applications and Case Studies
    13:31 Mitigating Narrative-Driven Risks in Financial and Political Sectors

    Guest: Dan Lowden
    Website| LinkedIn

    Articles

    • Indian Disinformation Aims to Sow Division in Bangladesh Following Ousting of Prime Minister
    • Go Inside the UK Riot’s Harmful Narratives and Disinformation Campaigns



    Apply to be a guest on the podcast

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    Marketing For a Tough Industry Aug 25, 2024
    Show notes

    Helping a brand within a heavily regulated industry develop a positive reputation can be a challenge.

    Tobacco, alcohol, adult entertainment, pharmaceuticals, firearms, cryptocurrency, or cannabis. These sectors face stringent regulations and significant public scrutiny.

    They also present incredible opportunities for marketers willing to navigate these hurdles. In this episode we explore the strategies needed to effectively promote products and services in tough industries, where traditional marketing approaches often fall short, and innovative, compliant strategies are keys to success.

    Listen For
    9:05 Overcoming Industry Challenges Through Earned Media
    11:45 The Importance of “Receipts”
    14:32 Engaging the Canna-Curious Segment
    19:11 Leveraging Testimonials and Case Studies for Older Demographics

    Guest: Michael Mejer, Green Lane Communication
    Website | Email | Michael’s LinkedIn | Green Lane Communication’s LinkedIn | Instagram

    Rate this podcast with just one click

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

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    Request a transcript of this episode

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    Support the show


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