Profitable Mindset

Latest Episodes:

How to Finally Reach Your Money Goals on Your Farm Oct 22, 2020

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Get on the Waitlist for Farm Marketing Mastery: http://theprofitablemindset.com/ Throughout the summer business series on the podcast, I've been walking you through everything it takes to build a profitable and sustainable farm. In episodes 37 - 50, we covered everything from what happens when you first start a farm, to creating a 10-year plan, to hiring and managing employees, to scaling your business and setting huge money goals. This week, on episode 51, I'm wrapping up the series by focusing on how to reach those money goals. When join me for this episode, you'll learn:

The crucial mistake most farmers make when setting financial goals
The thought that holds everyone back, but isn't really a problem
The real reasons why you're not reaching your goals
The key marketing tactics that will blow up your business

Plus, I'm walking you through an exercise you can do right now to see what's really holding you back. When you take the time to do this exercise, it will transform how you see yourself and your business and it will make it so much easier to figure out your next steps toward reaching your goal. I absolutely believe you can set AND reach your big money goals. If you're ready to learn how, listen to episode 51 of The Profitable Mindset podcast now! Much love, Charlotte

Why You Need to Set HUGE Money Goals on Your Farm Oct 15, 2020

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Book a Free Strategy Session Here: 3cowmarketing.com/strategy A lot of farmers complain they can't make money on a farm. And the truth is - most farmers DON'T make any money, or at least enough to even cover expenses. Most (98%) go out of business. But here's what I know. It's not that you can't make money on a farm. It's that you haven't learned how. And by "how" - I don't mean the actions you have to take - most people are repeating all the same actions they see other farmers doing and wonder why the same actions aren't working for them. Making money in any business including farming starts with knowing how you've got to be thinking. It's NOT the actions you take that makes you profitable. That's what most people think and do - and that's why they're failing. Let me teach you how to think about money so you can finally get profitable. There IS a profitable mindset. Time to embrace it! I know from my own experience and the experience of my many clients that you CAN learn how to build a profitable farm. In episode 50, I'm going to teach you the first step to making as much money as you want on your farm. Here's what I want you to remember: Setting a money goal is not really about the money. After all, you reach a point where you don't need money to have more things. Rather, I set money goals in my business because of the person I have to become in order to reach my goals. Here's what I know - in order to reach each any new goal I set in my life, I've had to become a new version of myself. Maybe that means I become more disciplined, more focused, a better communicator. THAT is the huge payoff. Better relationships with myself and others - priceless! When you join me for episode 50, you'll learn:

How to set goals that challenge you to reach a new level
The real reason you're not making money (or not reaching your goals)
The mindset skills you'll need to reach your goals every time
The truth about what it takes to up-level and reach huge goals

What I'm teaching in this episode is exactly what I've done to build a profitable farm with ease. And when you learn and apply these skills, the same can be true for you. If you're ready to take your farm business to the next level, take a little time to listen to episode 50 right now. Much love, Charlotte

How to Scale Your Farm for More Profit Oct 09, 2020

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Click HERE to Book A Free Strategy Session to Decide if Investing in Coaching is Right for You Most farmers start up their small business and have some immediate success at first - they sell out on all the chickens. Or, there's so much demand for their beef they quickly and with ease sell the first couple of cows. Or, their bouquets on their brand new self-serve farm stand fly off the property! So they immediately see and sense there's way more demand than product - and they decide to increase production. Sounds logical, right? Only here's where I see people get into trouble. This plays out in several, problematic ways that result in lots of $$ loss. Scaling in the wrong way is one of the biggest reasons newer farms go under. I outline it all on the podcast today and then I'll dive into how to scale correctly, with ease and success. Listen now to Episode 49 of The Profitable Mindset Podcast, where I'm talking all about scaling your farm business. When you listen to this episode, you'll learn:

The specific steps you should take before even thinking about scaling
What you need to have in place before you can scale your business
The truth about money and your business (and the mistake that leads too many farmers to go broke)
What to do if you feel pressured to scale before you're ready

Plus, I'm sharing what worked for me in scaling our farm business successfully and with ease! Once you have the foundation that I teach in place, you'll find that you're also able to see what needs to happen or change so that you can successfully scale your farm to serve more customers and increase your profits. Whether you feel ready to scale now or want to have a plan to scale your farm in the future, you'll want to take a little time to listen to episode 49 now. Much love, Charlotte

Special Episode: Master Your Time-Master Your Life is HERE! Oct 02, 2020

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Learn all About my New Coaching Program HERE: Master Your Time-Master Your Life

4 Powerful and Simple Steps to Create More Time Sep 25, 2020

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Click Here to Learn About my New Course, Master Your Time-Master Your Life In today's episode I'm teaching you how to create more time and sharing with you about my new program, Master Your Time, Master Your Life. Listen in to learn:

The key differences between living life in overwhelm and living life with intention
The truth behind how you're feeling and how you can create your own happiness and fulfillment
What's really keeping you stuck in a state of overwhelm and exhaustion
The simple changes you can make today to start feeling better as you plan and live your days with intention

Listen, life is more than a to-do list and your time is valuable. If you're frustrated with feeling overwhelmed and exhausted, it's because, deep down, you know there has to be a better way. There is and I'd love to teach you so that you can feel better and love your life every single day. Tune in and give the 4 powerful steps a try. It's your ticket to feeling less overwhelmed and finally start living life feeling fulfilled, no matter what's going on around you. Thanks for being here, Charlotte

How to Eliminate Overwhelm and Create More Time Sep 17, 2020

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Click Here to Sign Up for my Free Training: 4 Simple Steps to Create More Time Every single day I receive messages, emails, comments - telling me you don't have enough time. I hear that you feel guilty for the time you take for yourself. You feel pressure to spend your time in certain ways - AND - you have way too much to do. Some of you come to me and say - it's not humanly possible for you to do all the things that you know you have to do. You're in over your head and you don't know how to climb out. So this episode is all about time management, because when you learn time management the way I teach it, and you commit to mindset coaching, you are going to create a fulfilling life. It's amazing. I love it and I love watching my clients create this change in their lives, too. When you join me for episode 47, you'll learn:

A new way of thinking about time that will change how you feel about the time you have
What's really causing you to feel overwhelmed and like there isn't enough time
The truth behind what causes many of us to waste our time (and how to change these habits)
How to be deliberate with your time and get more done

If you want to move ahead in life, this is the most effective way I have learned to get you there. And - sign up for my free training and learn how to Create More Time: https://courses.3cowmarketing.com/time-management-webinar

4 Skills You Need to Develop Outstanding Employees Sep 03, 2020

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Get My Free Training to Manage Email with Ease: http://www.3cowmarketing.com/zero Last week's episode of The Profitable Mindset Podcast was all about attracting and hiring high-quality employees. This week, I've covering how to manage those high-quality employees so you have an outstanding team. When you listen to episode 46, you'll learn:

How to set and communicate clear expectations (this will make work so much easier for you and your employees)
The one thing you must regularly do in order to help employees do their best work
How to make sure your team is focused on solutions and helping the business thrive
One of the worst mistakes you can make as a business owner (and what to do instead)
How to figure out what to pay your employees and when to offer bonuses

Plus, I'm sharing some of my top tips for how to make sure your employees feel appreciated so they love working for you. And while we're talking about managing employees, we're really talking about stepping into being the CEO of your business and being a leader. In this episode, we'll also cover some of the mindset shifts that will help you step into this role and expect greatness from yourself and your employees. Whether you already have a team or are thinking about hiring your first employee, this episode will help you successfully build a team to take your business to the next level. Take a little time to listen to episode 46 of The Profitable Mindset podcast now! Much love, Charlotte

How to Attract and Hire High-Quality Employees. Aug 27, 2020

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Schedule your FREE strategy session here: https://3cowmarketing.com/strategy This is one of the most powerful episodes I could ever offer, as we're talking all about attracting and hiring high-quality employees. Even if you don't think you're ready to hire yet, I hope you'll take some time to listen. If you want to build a profitable, sustainable farm, you're going to need to scale and that means that at some point, you're going to need to hire employees. In this episode, I'm sharing ideas and information that took me years to learn. Hiring correctly can help you build a profitable business with ease, whereas hiring wrong can be a nightmare. Today's episode is going to help you get started the right way, helping to ease the hiring process so that you can successfully hire the best employees for your farm. In this episode, you'll learn:

The very first step you need to take before placing an ad
How to create an ad for your job that attracts higher-quality candidates
Where to share your ad to quickly receive applications (This is going to save you so much time!)
How to avoid the crucial mistake I made in my ad that attracted criminals!!
The key questions to ask in interviews and what to do after the interview (I'm sharing my best practice for ensuring I hire candidates that are in it long-term.)

I'm also sharing some essential mindset shifts to help you step into your role as CEO. When you apply these ideas to your business, it's going to make it so much easier to hire employees (perhaps sooner than you think you can) who are the ideal fit for the help you need right now. Whether you're ready to hire now or know you will be someday, take a little time to listen to episode 45 of The Profitable Mindset podcast now! Much love, Charlotte

How to Avoid Debt and Have Consistent Cash Flow on Your Farm Aug 20, 2020

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Learn to maintain an empty inbox & organized mind with my free "Inbox Zero" training: http://www.3cowmarketing.com/zero When you started your farm, did you have a plan for cash flow? I didn't, I just knew I wanted to start a farm. Now I ended up picking something that was great for cash flow. With dairy, I would milk the cows in the morning and by the end of the day, I would literally have a box of cash. This was back in the days when people picked up milk on their own and put money in a box. We were open seven days a week, and it was the best cash flow plan I could have dreamed up. I was lucky, because I didn't intentionally have a plan for immediate cash flow. Depending on what you're producing, there are times when you need to invest some of your outside money in your farm and times when you're making more from your product sales. Lack of cash flow is another big reason many farmers go out of business, and so on today's episode, I'm talking about 3 ways to have more consistent cash flow on your farm. If you're in the first year or two of your business, you're going to have a lot of start-up expenses as you're building the infrastructure of your farm. With this understanding, you'll want to have a lot of working capital either with a big bank account full of money or a day job that allows you to keep investing in your farm. Beyond these first years, we're talking about money coming into then is going out of your business, and simple changes you can make in running your business so that you have consistent cash flow and don't have to keep using credit cards or taking out loans in order to run your farm. In this episode, I'm sharing one of the best changes I made on my farm and how you can make this simple change today to help with a cash flow problem. I'm explaining why this change is a win for your business and your customers, and how to convey these benefits so that customers are happy to pay. We're also taking a look at assets and liabilities, as I explain why I think one commonly considered liability is actually an asset in business. I'm sharing how this asset contributes to the profits on my farm and how you can do the same. When you listen to this episode, you'll discover what might be the most valuable asset in your business and what to focus on in order to have a positive cash flow, and a profitable, sustainable business. If you're ready to increase your cash flow, listen to the newest episode of Profitable Mindset now! Much love, Charlotte

How to Clearly Define Your Roles on the Farm Aug 13, 2020

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FREE Inbox Zero Training - Get Control of Your Email Inbox & Your Time: http://3cowmarketing.com/zeroWhen I started my farm 11 years ago, I was a one-woman show. This lasted for about a month. After all, I had a dairy and was milking cows twice a day, seven days a week. With three kids at home, I realized I needed help. I have a lot of farmers who come to me for help and part of the reason they're overwhelmed is that they're arguing with the reality that they can't do all of the work and run the business. No matter where you are in business - if you're just starting out or if you're five years in and wondering why you're struggling so hard, this week's episode is going to help you. Now, when we first start our farms, we DO need to be the employee and the boss. When I first started my farm, I would go out and milk the cows, 5:00 to 7:00 AM. Then I'd come in and get the kids off to school. Then I'd shower, sit down at my desk and do two, three hours of office work and make sure my store was set and ready for customers. So I moved between both, and often, when you first start out, you are going to be both. However, in order to be profitable, you're going to have to step more and more into the role of being the boss and learn those skills in order to move the business forward. And if you're going to scale and build a profitable business, you need a team. Even if you're just starting out and don't feel you can afford to hire support, it's crucial to your success to be able to differentiate your role as boss vs. your role as an employee. When we blur these roles together, we often end up doing tasks that seem important, but we're not actually moving the business forward. Blurring these roles together is the reason why many people go out of business. In this week's episode of the podcast, we're talking about the differences between your role as the owner of your business and your role as an employee of your business. I'll walk you through creating job descriptions, responsibilities, and expectations for each role. This process will help you move forward in your business whether you're doing it all or are ready to hire employees. Along with sharing practical tips that can help you start moving your business forward this week, I'm sharing the mindset shifts I work on with clients that will help you in each of these roles. Plus, I'm sharing the very first thing you need to do if you want to hire employees but don't think you can afford to yet. If you're ready to take your business to the next level, listen to the newest episode of Profitable Mindset now! Much love, Charlotte

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