Profitable Mindset

Latest Episodes:

A Solution to Feeling Unappreciated and Undervalued May 21, 2020

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A Solution to Feeling Unappreciated and Undervalued Trying to decide if 1-on-1 coaching with Charlotte is right for you? Click here to book a free strategy session: http://3cowmarketing.com/strategy It feels like farmers are overworked and underpaid more than any other industry because I hear it every week on coaching calls. The long hours are hard. It's a thankless job with dirty hands and little help. There are so many things out of their control like the weather, customers and the market. Farmers are feeling it all across the country season-after-season. Feelings of being not enough. Feelings of overwhelm. Feelings of having to prove their value and worth. Feelings of being undervalued. Feelings of being underappreciated. Today on the Profitable Mindset Podcast, I offer a helpful solution that will shift your mindset around any feeling you might be experiencing.

How to Effectively Avoid the Spam Folder May 14, 2020

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FREE Course here: 3cowmarketing.com/marketingcourse 3cowmarketing.com/free-email I hear this a lot... "All my emails are going to spam." "Are my emails getting blocked for some reason?" "People don't check or open email anymore . . . please help!" Hey, I get your frustration, I do, but there are a few tricks I can teach you that will help you avoid the spam folder. Learning everything there is to know about email marketing can be a full-time job. Today, I'm going to teach you the essentials and basics. And if you're new and just starting out, that's ok too. You'll have everything you need as you embark on the email marketing journey. And it's worth it, trust me. Listen to the full episode here! I want you to truly understand why email marketing is so important and how to avoid spam boxes as much as possible. Since email marketing plays a major role in your farm business, (as it does mine) you won't want to miss this episode!

3 Ways You Can Eliminate Overwhelm on the Farm Apr 30, 2020

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FREE Mindset Coaching Webinar at http://3cowmarketing.com/coaching. (There will be a replay if you can't make it live.) Overwhelm. It's a powerful word with a lot of meaning behind it. It's defined as "bury or drown beneath a huge mass. Defeat completely. Give too much of a thing to (someone); inundate." So it would make sense that you see yourself drowning under a huge mass of farm projects and things to do which makes you feel overwhelmed. Right? Then it would also make sense that you feel completely defeated by your circumstances and the huge to-do list that haunts you. And I can see why you feel this way, but to me, overwhelm is a feeling, it's not something that happens "to" me. There's a huge difference in feeling paralyzed by your circumstances and feeling like you have full control over your thoughts. And, on the Profitable Mindset Podcast, I explain the difference and how you can eliminate overwhelm once and for all.

How to Lose Everything on Your Farm and Still Come out Ahead! Apr 16, 2020

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LINK: 3cowmarketing.com/coaching I went through something during my high-school years that shaped my whole life. This series of events could have taken me down a bad path of negativity, failure, and sadness if I had let it. And frankly, I'm pretty sure my parents never recovered from the loss. Seeing the farm go into bankruptcy was devastating at the time, but today I use that experience to fuel my success. My difficult experiences in life and extreme struggle have taught me a whole new set of skills that I still use to this day! Listen to the full story on the Profitable Mindset Podcast.

How to Retain Customers After the Pandemic Apr 09, 2020

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Work with Charlotte here: https://courses.3cowmarketing.com/free-coaching-webinar-17 Listen to Episode #26 here: https://www.3cowmarketing.com/episode26/ FREE email course here: https://www.3cowmarketing.com/free-email-course/ I've heard a lot of farmers recently say things like, "I hope all these customers that are buying from us right now remember us when this pandemic is over." Part of me is so happy to hear that farmers are finally selling out of their farm fresh products and the other part of me cringes when I hear, "I hope these customers come back…" I cringe because I hear the word "hope" and think we can't "hope" for customers. We have to work our tails off to ensure they come back. But I know most farmers will think, "Yeah Charlotte's, that's nice, but how?" Well, I have a few simple ways you can practically guarantee that customers will come back after this pandemic is over. And I share it all on this week's Profitable Mindset Podcast here https://www.3cowmarketing.com/28/

How to Use Video on Your Farm to Make More Sales Mar 26, 2020

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Get the free video checklist: https://www.3cowmarketing.com/video The best way to make more sales and build trust with your customers is to do video. Now I know what you're going to say… You don't like yourself on video. You don't like the sound of your voice. You stall, stutter and say "ummmm" every other word. I know how you feel. I've been there too. But in these uncertain times, video is a must if you want to sell and make a profit. You can do it even if you're scared. Even if you don't think you're meant for the camera. You got this. The only thing stopping you is your mindset and I can help you. Links Mentioned in the Episode Free Video Checklist: https://www.3cowmarketing.com/video Sales Made Simple Course Work With Me Self-confidence Branding

Why drop sites and delivery will save your farm during a quarantine Mar 19, 2020

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Get the free Delivery Resource Checklist Here: https://www.3cowmarketing.com/delivery/ My Top Sales Course: https://courses.3cowmarketing.com/sms We are in trying times, right now aren't we? Corona is affecting all of us, all over the world (not just our farm or our town or our country… all of us). During this time of quarantine, getting your products into the hands of the people who need them most can be a challenge. But what if I told you that even if your farmer's market is shut down right now, you can still do something powerful to save the farm. In today's episode, I share why delivering to your customers might be the answer you need. And you can get it started today! In this episode, you'll hear:

My strict boundaries that ensure everyone shows up to get their order
The technique I use to make sure my costs are covered while still offering "free delivery"
What tech tools I use to make sales at drop sites super easy and organized

I teach you on the podcast today my step-by-step process for drop sites & deliveries. I pulled this training out of my Sales Made Simple Course teaching you the exact process I use to get products in the hands of people when markets close like they're doing all across the country right now. Lastly, forward this to your farmer friends who may be needing this extra instruction to set up their drop site/delivery process during this time of shutdowns and quarantines. Enjoy, Charlotte

Why Self-Care Makes Your Farm Profitable Mar 12, 2020

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Download the Self Care Guide here: http://www.3cowmarketing.com/selfcare Work with me here: https://www.3cowmarketing.com/workwithme/ Episode 17 here: https://www.3cowmarketing.com/how-to-reduce-stress-and-anxiety-on-the-farm/ Episode 18 here: https://www.3cowmarketing.com/18-how-to-stop-worrying/As a woman in farming, we put ourselves on the bottom of the to-do list, don't we? Like at the very bottom. Self-care is never a priority when there is so much to do, right? Self-care feels like a luxury that only the "rich" get to experience. And I've heard from the men, too, it's not limited to just us "farm gals." Self-care becomes a priority:

AFTER we make our husband's lunch…
AFTER we get the kids ready for school…
AFTER we tend to the cows… chickens... customers...
AFTER all of our "other" responsibilities are met…

Which honestly, leaves zero time for ourselves. But what if I told you that after years of putting myself dead last, it was no wonder I was resentful, tired and ready to quit. Today, with all I've learned about the dangers of neglecting self-care, I now make time for myself. On today's podcast, I share how I've made this mindset shift and what it had done for me, my family and the farm's profits.

How to Overcome Your Obstacles with Time Management Feb 27, 2020

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Download your FREE Time Management Awareness PDF here: http://www.3cowmarketing.com/time Busy, busy, busy… We live in a world where everyone is busy running around from place to place, doing one thing after another. We help our neighbors, aging parents, young children and farm animals that need tending to, all to be left with an empty tank at the end of the day. We constantly tell ourselves that "we don't have time for marketing" and that "the day is always getting away" from us no matter how hard we try to set boundaries and manage our day. It's a common problem that we all face and today on the Profitable Mindset Podcast, I'm sharing how I've personally gotten hold of how I spend my time and I finally feel in control of my day. Listen to episode 24! Then get your free PDF here.

Two Things You Need to Know About Branding Your Farm Jan 30, 2020

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Your Branding Bundle is Here >> https://www.3cowmarketing.com/branding-bundle I'm so excited to be here continuing with the branding strategy I introduced you to in the last episode 22! You'll want to be sure to listen to that one as well here. So many of you want the magic pill to building your profitable farm and branding is one way you can accomplish this. But I have to warn you, like everything else I teach, it takes time, patience and consistency. "A brand is a set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one service or another." — Seth Godin I go into detail on the next episode of Profitable Mindset here.

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